{"id":10428,"date":"2024-04-26T12:45:49","date_gmt":"2024-04-26T12:45:49","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10428"},"modified":"2025-04-10T09:12:23","modified_gmt":"2025-04-10T09:12:23","slug":"campagne-sms-point-de-vente","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/campagne-sms-point-de-vente","title":{"rendered":"Campagne SMS pour les points de vente"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-98b54677b932480501eaae2e2bc57933 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Les avantages d\u2019une campagne SMS pour les points de vente<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le t\u00e9l\u00e9phone portable est un accessoire qui suit ses d\u00e9tenteurs o\u00f9 qu\u2019ils se trouvent et quelle que soit leur activit\u00e9, 24 h sur 24 et 7 jours sur 7. Mobile, comme son nom l\u2019indique, signifie que les destinataires de votre&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\">campagne SMS<\/a>&nbsp;pour les points de vente sont joignables \u00e0 tout moment de la journ\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9r\u00e9 de fa\u00e7on g\u00e9n\u00e9rale comme non-intrusif, le SMS est id\u00e9al pour informer sans s\u2019imposer, le destinataire le lit \u00e0 son rythme, au moment o\u00f9 il le d\u00e9cide. M\u00eame si de nombreuses \u00e9tudes d\u00e9montrent qu\u2019un SMS est lu dans les 3 minutes suivant sa r\u00e9ception.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92 % de la population d\u00e9tient un t\u00e9l\u00e9phone portable.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100 %, c\u2019est le taux de d\u00e9livrabilit\u00e9 des SMS marketing,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58 % c\u2019est le taux de conversion suite \u00e0 l\u2019envoi d\u2019un SMS publicitaire sur smartphone,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>48 % des Fran\u00e7ais se disent int\u00e9ress\u00e9s par les SMS incluant des r\u00e9ductions, invitations, cadeaux de fid\u00e9lit\u00e9s\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>73.5 % des Fran\u00e7ais s\u2019informent via leur mobile sur les offres exploitables en magasin<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Facile \u00e0 mettre en place, aucune connaissance particuli\u00e8re en informatique n\u2019est n\u00e9cessaire, de plus, une campagne SMS est la port\u00e9e des petites et moyennes entreprises son prix \u00e9tant bien moins on\u00e9reux que les autres canaux de communication classiques.<\/p>\n<\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23db78b9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"7faf2f5b-c578-45c9-b39f-d3b01742944a\"><\/div><script async charset=\"utf-8\" src=\"https:\/\/widgets.rr.skeepers.io\/generated\/82f6ff4b-b178-7ef4-4522-8bd6b5c53984\/7faf2f5b-c578-45c9-b39f-d3b01742944a.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium wp-duotone-unset-1\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-generale-optique-300x150.jpg\" alt=\"\" class=\"wp-image-10431\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-generale-optique-300x150.jpg 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-generale-optique.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:32px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote padding : 0; has-background\" style=\"background-color:#e6f6fd\"><blockquote><p>\u00ab <em>Avec la plateforme Spot-Hit, envoyer une campagne est \u00e0 la fois abordable et facile \u00e0 r\u00e9aliser. Nous utilisons le SMS pour diff\u00e9rentes actions : offres, promotions, confirmations de rendez-vous\u2026<\/em> \u00bb<\/p><cite><strong>Benoit C.<\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Comment am\u00e9liorer ses donn\u00e9es clients ?<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les coordonn\u00e9es de vos clients doivent \u00eatre collect\u00e9es de fa\u00e7on l\u00e9gale, c\u2019est-\u00e0-dire, avec leur consentement. Une loi prot\u00e8ge les consommateurs, la d\u00e9tourner peut co\u00fbter tr\u00e8s cher. Il suffit simplement de demander aux clients de cocher une case approuvant l\u2019utilisation de leur num\u00e9ro pour les informer de votre actualit\u00e9.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La carte fid\u00e9lit\u00e9 permet d\u2019engranger un certain nombre d\u2019informations (num\u00e9ro de portable, e-mail\u2026),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscription \u00e0 un site en ligne, ouverture d\u2019un compte,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demande d\u2019informations lors du passage en caisse, propositions d\u2019offres avantageuses en \u00e9change du num\u00e9ro de t\u00e9l\u00e9phone,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parrainage, vos clients sont vos meilleurs ambassadeurs, encouragez-les \u00e0 parler de votre point de vente \u00e0 leur entourage, le bouche \u00e0 oreille fonctionne toujours aussi bien !<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisez un jeu-concours, un autre moyen d\u2019obtenir l\u00e9galement les num\u00e9ros de portables des clients ou prospects,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes ces informations, r\u00e9cup\u00e9r\u00e9es de diverses mani\u00e8res, doivent \u00eatre segment\u00e9es dans votre fichier de base de donn\u00e9es clients par cat\u00e9gorie : homme, femme, \u00e2ge, type d\u2019achat, date d\u2019anniversaire\u2026 Et renseign\u00e9es r\u00e9guli\u00e8rement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous aidera \u00e0 personnaliser vos SMS et \u00e0 mieux cibler les personnes susceptibles d\u2019\u00eatre int\u00e9ress\u00e9es par votre campagne SMS pour les points de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9stockage, vente priv\u00e9e, offre de derni\u00e8re minute, anniversaire, ouverture exceptionnelle, nouvelle collection, soldes, exclusivit\u00e9\u2026 Les occasions pour communiquer avec vos clients et instaurer un climat de confiance sont nombreuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre \u00e9quipe d\u2019experts vous informe sur les bonnes pratiques \u00e0 adopter pour une campagne SMS points de vente r\u00e9ussie, afin de vous aider \u00e0 fid\u00e9liser vos clients actuels, mais \u00e9galement, \u00e9largir votre panel, dans le but d\u2019augmenter le trafic de votre point de vente. Contactez-nous, nous sommes \u00e0 l\u2019\u00e9coute de tous vos projets !<\/p>\n<\/div>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le SMS marketing se pr\u00e9sente aujourd\u2019hui comme un outil de communication qui ne peut \u00eatre ignor\u00e9, car c\u2019est \u00e0 travers ce canal que l\u2019ensemble de la population s\u2019informe, \u00e9change, partage et, plus r\u00e9cemment, ach\u00e8te. Ce qui le positionne au sommet du triangle de communication parmi les outils indispensables \u00e0 la fid\u00e9lisation des clients.<\/p>\n","protected":false},"author":4,"featured_media":8650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne SMS pour les points de vente<\/title>\n<meta name=\"description\" content=\"Le SMS marketing se positionne au sommet du triangle de communication parmi les outils indispensables \u00e0 la fid\u00e9lisation des clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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