{"id":10567,"date":"2024-05-02T13:32:25","date_gmt":"2024-05-02T13:32:25","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10567"},"modified":"2026-02-19T16:43:38","modified_gmt":"2026-02-19T16:43:38","slug":"rcs-experience-client","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client","title":{"rendered":"Le RCS : levier id\u00e9al pour l\u2019exp\u00e9rience client\u00a0"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exp\u00e9rience client est devenue un axe strat\u00e9gique pour les entreprises cherchant \u00e0 d\u00e9velopper leur activit\u00e9 dans un environnement en constante \u00e9volution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette qu\u00eate de diff\u00e9renciation, <strong>le RCS (Rich Communication Services) ou SMS 2.0<\/strong> se pr\u00e9sente comme un outil puissant permettant aux marques de cr\u00e9er des interactions riches et plus engageantes avec leurs clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif de cet article est de vous accompagner et de vous apporter les cl\u00e9s pour int\u00e9grer ce nouveau canal dans votre strat\u00e9gie de communication et vous aidera \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience client.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Innover dans l\u2019exp\u00e9rience client\u202f: le nouveau d\u00e9fi&nbsp;&nbsp;<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exp\u00e9rience client regroupe l\u2019ensemble des \u00e9motions, des perceptions et des \u00e9changes v\u00e9cus par un client lorsqu&rsquo;il interagit avec une marque, tout au long de son parcours d\u2019achat.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui,\u202fles attentes des consommateurs en termes d&rsquo;exp\u00e9rience client \u00e9voluent rapidement, avec plusieurs transformations \u00e0 anticiper. Voici un aper\u00e7u des tendances \u00e9mergentes qui red\u00e9finissent cette approche \u202f:&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La personnalisation\u202f:<\/strong> les consommateurs sont \u00e0 la recherche d\u2019exp\u00e9riences adapt\u00e9es \u00e0 leurs pr\u00e9f\u00e9rences individuelles.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des interactions rapides et simplifi\u00e9es\u202f:<\/strong> les acheteurs privil\u00e9gient des \u00e9changes fluides et des r\u00e9ponses instantan\u00e9es \u00e0 leurs demandes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La cr\u00e9ation d\u2019un lien \u00e9motionnel fort\u202f:<\/strong> les entreprises capables de cr\u00e9er des connections \u00e9motionnelles durables avec leurs clients r\u00e9ussissent \u00e0 instaurer des exp\u00e9riences m\u00e9morables et \u00e0 renforcer la fid\u00e9lit\u00e9.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les solutions innovantes qui \u00e9merge pour am\u00e9liorer l&rsquo;exp\u00e9rience client, on trouve le RCS (ou le SMS 2.0)\u202f: une approche novatrice qui vise \u00e0 offrir des interactions plus dynamiques et engageantes entre les marques et leurs clients.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilis\u00e9 dans une strat\u00e9gie multicanale, le RCS peut \u00eatre un facteur cl\u00e9 de succ\u00e8s pour am\u00e9liorer l\u2019exp\u00e9rience client. Le RCS est un canal plus \u00e9volu\u00e9 qu\u2019un SMS classique permettant d\u2019int\u00e9grer des fonctionnalit\u00e9s telles que des images, des vid\u00e9os, des boutons interactifs\u2026&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-3-1024x536.png\" alt=\"\" class=\"wp-image-10571\" style=\"width:787px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-3-1024x536.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-3-300x157.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-3-768x402.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u2019int\u00e9grant \u00e0 votre strat\u00e9gie, vous pouvez r\u00e9pondre aux attentes de vos consommateurs en mati\u00e8re d&rsquo;interactions rapides et simplifi\u00e9es. Vos clients peuvent ainsi se rendre sur votre site web, effectuer des achats, appeler un num\u00e9ro de t\u00e9l\u00e9phone ou encore localiser la boutique la plus proche depuis leur application de messagerie, sans avoir \u00e0 utiliser diff\u00e9rents canaux. Une exp\u00e9rience immersive qui incitera plus facilement vos destinataires \u00e0 passer \u00e0 l\u2019action\u202f!&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, une <a href=\"https:\/\/www.spot-hit.fr\/campagne-rcs\" target=\"_blank\" rel=\"noreferrer noopener\">campagne RCS<\/a> permet aux marques de cr\u00e9er un lien \u00e9motionnel fort avec leurs destinataires. En ajoutant des m\u00e9dias riches tels que des images et des vid\u00e9os, les entreprises peuvent raconter des histoires, pr\u00e9senter leurs produits de fa\u00e7on s\u00e9duisante et susciter des \u00e9motions positives. Cela contribue \u00e0 cr\u00e9er des exp\u00e9riences m\u00e9morables et \u00e0 renforcer la fid\u00e9lit\u00e9 \u00e0 la marque.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le RCS : la messagerie de demain !&nbsp;<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez offrir \u00e0 vos destinataires une exp\u00e9rience similaire \u00e0 celle d\u2019une application, mais directement dans leur bo\u00eete de r\u00e9ception. Avec le RCS, c\u2019est maintenant possible ! Cette technologie fusionne les atouts du SMS avec des fonctionnalit\u00e9s avanc\u00e9es et interactives. Avec ce canal, transformez vos communications et augmentez votre engagement client \u00e0 l&rsquo;aide de boutons d\u2019action, d\u2019images, de vid\u00e9os ou d\u2019emojis. Faites vivre une exp\u00e9rience unique \u00e0 vos clients o\u00f9 chaque message suscitera de l\u2019interaction. La r\u00e9volution est en marche, c\u2019est maintenant \u00e0 vous de jouer. \ud83d\ude09&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les avantages strat\u00e9giques d\u2019une campagne RCS&nbsp;&nbsp;<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS dispose d\u2019un large \u00e9ventail de fonctionnalit\u00e9s, parmi lesquelles \u202f:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solution universelle\u202f: <\/strong>Le RCS arrive directement dans la bo\u00eete de messagerie de vos destinataires. De plus,\u202fles consentements (opt-in) r\u00e9colt\u00e9s pour vos campagnes SMS sont valables pour vos campagnes RCS, vous dispensant ainsi de demander un consentement suppl\u00e9mentaire \u00e0 vos clients (ce qui est obligatoire dans des applications de messagerie). \u00c0 l&rsquo;heure actuelle, 50 % des t\u00e9l\u00e9phones mobiles sont compatibles avec le RCS. Et pour ceux qui ne le sont pas encore, <a href=\"https:\/\/www.spot-hit.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spot-Hit<\/a> vous offre une exp\u00e9rience similaire et automatis\u00e9e pour couvrir la totalit\u00e9 de votre base de contacts.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exp\u00e9diteur v\u00e9rifi\u00e9 :<\/strong> Votre marque est authentifi\u00e9e par Google et les op\u00e9rateurs. Cette v\u00e9rification vous permet d\u2019envoyer des communications qui inspirent confiance, renfor\u00e7ant ainsi la l\u00e9gitimit\u00e9 de vos messages. Vos clients auront \u00e9galement acc\u00e8s \u00e0 votre \u00a0\u00bb fiche d\u2019identit\u00e9 \u00a0\u00bb en cliquant sur votre logo, leur permettant ainsi de consulter facilement les informations de votre marque\u202f: site web, num\u00e9ro de t\u00e9l\u00e9phone, adresse email\u2026&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des communications s\u00e9duisantes <\/strong>:<strong> <\/strong>Le RCS vous permet de proposer des communications enrichies \u00e0 vos clients. Cela permet de captiver votre public et d\u2019augmenter votre engagement.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des boutons d\u2019action\u202f: <\/strong>Avec le RCS, vous avez la possibilit\u00e9 d\u2019int\u00e9grer des CTA (call-to-actions). Un moyen efficace pour encourager l\u2019utilisateur \u00e0 r\u00e9aliser une action sp\u00e9cifique.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des statistiques d\u00e9taill\u00e9es\u202f: <\/strong>Allez beaucoup plus loin dans l\u2019analyse des r\u00e9sultats de vos campagnes avec des statistiques enrichies\u202f: taux d\u2019engagement, mesures de l\u2019efficacit\u00e9 des CTA, r\u00e9ponses, suggestions\u2026&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-1024x536.png\" alt=\"\" class=\"wp-image-10568\" style=\"width:776px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-1024x536.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-300x157.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image-768x402.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/image.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, place \u00e0 la pratique. \ud83d\udc47&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la suite de cet article, nous vous pr\u00e9sentons trois exemples d\u00e9taill\u00e9s issus de r\u00e9elles probl\u00e9matiques que vous pouvez rencontrer au quotidien. Nous vous partagerons \u00e9galement des \u00e9l\u00e9ments de r\u00e9flexion et des conseils pour vous approprier ces usages\u202f! \ud83d\ude09&nbsp;<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3 campagnes RCS pour am\u00e9liorer l\u2019exp\u00e9rience client&nbsp;&nbsp;<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Augmentation du taux de r\u00e9servation&nbsp;&nbsp;<\/h3>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une agence de voyage souhaite accro\u00eetre son taux de r\u00e9servation en ligne en offrant une exp\u00e9rience interactive et engageante \u00e0 ses clients potentiels. Comment la marque VOYAGE peut-elle mettre en place une solution innovante pour encourager les r\u00e9servations tout en offrant une exp\u00e9rience client optimale ?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;envoi d&rsquo;une campagne RCS avec un carrousel pr\u00e9sentant les types de voyages propos\u00e9s et un bouton d\u2019appel \u00e0 l&rsquo;action \u00ab\u00a0Je r\u00e9serve\u00a0\u00bb pour inciter ses destinataires \u00e0 valider leur s\u00e9jour. Cette approche combine la richesse des m\u00e9dias interactifs avec la facilit\u00e9 d&rsquo;utilisation et l&rsquo;accessibilit\u00e9 du canal SMS.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs\u202f:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorer le taux de conversion&nbsp;<\/li>\n\n\n\n<li>Booster l\u2019engagement client&nbsp;&nbsp;<\/li>\n\n\n\n<li>Augmenter le trafic sur le site web&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f516e03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f516e03\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"518\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-518x1024.png\" alt=\"\" class=\"wp-image-11222\" style=\"width:337px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-518x1024.png 518w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-768x1517.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-777x1536.png 777w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque-1037x2048.png 1037w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Voyage-Fiche-marque.png 1312w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f517711&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f517711\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-518x1024.png\" alt=\"\" class=\"wp-image-11224\" style=\"width:337px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-518x1024.png 518w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-768x1517.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-777x1536.png 777w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224-1037x2048.png 1037w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-224.png 1312w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Am\u00e9lioration de la notori\u00e9t\u00e9 et de l\u2019image de marque<\/h3>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La concession automobile LEADAUTO pr\u00e9pare le lancement de son nouveau mod\u00e8le. Comment peut-elle maximiser sa visibilit\u00e9 aupr\u00e8s de ses clients\u202fet mettre en avant ce nouveau produit\u202f?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution :<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;envoi d&rsquo;un RCS int\u00e9grant directement dans son message une vid\u00e9o promotionnelle qui pr\u00e9sente le produit pour le rendre attractif aux yeux de ses acheteurs ! En utilisant ce canal, elle peut \u00e9galement accompagner sa communication d\u2019\u00e9l\u00e9ments de branding (nom de la marque, logo, couleurs&#8230;) : une solution puissante pour accro\u00eetre la notori\u00e9t\u00e9 et marquer l\u2019esprit des clients !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construire une image de marque forte et impactante&nbsp;&nbsp;<\/li>\n\n\n\n<li>Rendre la marque visible&nbsp;&nbsp;<\/li>\n\n\n\n<li>Augmenter les ventes&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f517ec2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f517ec2\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-528x1024.png\" alt=\"\" class=\"wp-image-11225\" style=\"width:337px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-528x1024.png 528w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-155x300.png 155w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-768x1491.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-791x1536.png 791w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1-1055x2048.png 1055w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-fiche-marque-1-1.png 1360w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f518490&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f518490\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-536x1024.png\" alt=\"\" class=\"wp-image-11226\" style=\"width:346px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-536x1024.png 536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-157x300.png 157w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-768x1466.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-805x1536.png 805w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement-1073x2048.png 1073w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/LeadAuto-RCS-push-soiree-de-lancement.png 1360w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Am\u00e9lioration du taux de r\u00e9ponse \u00e0 une enqu\u00eate de satisfaction&nbsp;<\/h3>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le but d&rsquo;am\u00e9liorer ses services et de renforcer sa r\u00e9putation, \u00ab\u00a0MON RESTO\u00a0\u00bb cherche \u00e0 r\u00e9colter un plus grand nombre d\u2019avis clients via ses enqu\u00eates de satisfaction. Comment pourrait-elle encourager une plus grande participation ?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution :&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019utilisation d\u2019un <a href=\"https:\/\/www.spot-hit.fr\/campagne-rcs\" target=\"_blank\" rel=\"noreferrer noopener\">RCS marketing<\/a> pour faciliter la collecte d\u2019avis.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs :<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmenter le nombre de r\u00e9ponses&nbsp;&nbsp;<\/li>\n\n\n\n<li>Faciliter l\u2019exp\u00e9rience utilisateur&nbsp;&nbsp;<\/li>\n\n\n\n<li>Favoriser l\u2019attachement \u00e0 la marque&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f518c6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f518c6e\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-518x1024.png\" alt=\"\" class=\"wp-image-11227\" style=\"width:337px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-518x1024.png 518w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-768x1517.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-777x1536.png 777w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction-1037x2048.png 1037w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-contacts-enquete-de-satisfaction.png 1312w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a20c3f5191f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a20c3f5191f0\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-518x1024.png\" alt=\"\" class=\"wp-image-11228\" style=\"width:337px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-518x1024.png 518w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-768x1517.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-777x1536.png 777w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction-1037x2048.png 1037w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Mon-RESTO-RCS-push-enquete-de-satisfaction.png 1312w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons fait le choix de vous pr\u00e9senter quelques exemples de campagnes RCS mais bien \u00e9videmment il en existe d\u2019autres selon vos objectifs et secteurs d\u2019activit\u00e9. Essayez et vous verrez.\u202f\ud83d\ude09&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates \u00e0 la recherche d\u2019autres exemples, n\u2019h\u00e9sitez pas \u00e0 nous contacter \u00e0 l\u2019adresse : <a href=\"mailto:marketing@spot-hit.fr\" target=\"_blank\" rel=\"noreferrer noopener\">marketing@spot-hit.fr<\/a>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faites vivre une exp\u00e9rience nouvelle \u00e0 vos clients en interagissant avec eux de mani\u00e8re totalement in\u00e9dite avec le RCS. C&rsquo;est le canal qui va r\u00e9volutionner votre communication client ! <\/p>\n","protected":false},"author":4,"featured_media":10595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[35,26,36],"class_list":["post-10567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenu-pratique","tag-fidelisation","tag-marketing-mobile","tag-relation-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le RCS : levier id\u00e9al pour ameliorer l&#039;exp\u00e9rience client<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le RCS peut am\u00e9liorer l&#039;exp\u00e9rience client et vos performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RCS : levier id\u00e9al pour ameliorer l&#039;exp\u00e9rience client\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment le RCS peut am\u00e9liorer l&#039;exp\u00e9rience client et vos performances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\" \/>\n<meta property=\"og:site_name\" content=\"Spot-Hit\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T13:32:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T16:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"L\u00e9a Guittard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00e9a Guittard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\"},\"author\":{\"name\":\"L\u00e9a Guittard\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\"},\"headline\":\"Le RCS : levier id\u00e9al pour l\u2019exp\u00e9rience client\u00a0\",\"datePublished\":\"2024-05-02T13:32:25+00:00\",\"dateModified\":\"2026-02-19T16:43:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\"},\"wordCount\":1410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png\",\"keywords\":[\"fidelisation\",\"marketing mobile\",\"relation client\"],\"articleSection\":[\"Contenu pratique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\",\"name\":\"Le RCS : levier id\u00e9al pour ameliorer l'exp\u00e9rience client\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png\",\"datePublished\":\"2024-05-02T13:32:25+00:00\",\"dateModified\":\"2026-02-19T16:43:38+00:00\",\"description\":\"D\u00e9couvrez comment le RCS peut am\u00e9liorer l'exp\u00e9rience client et vos performances.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.spot-hit.fr\/ressources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le RCS : levier id\u00e9al pour l\u2019exp\u00e9rience client\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"name\":\"Spot-Hit\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\",\"name\":\"Spot-Hit\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"width\":144,\"height\":46,\"caption\":\"Spot-Hit\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\",\"name\":\"L\u00e9a Guittard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"caption\":\"L\u00e9a Guittard\"},\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le RCS : levier id\u00e9al pour ameliorer l'exp\u00e9rience client","description":"D\u00e9couvrez comment le RCS peut am\u00e9liorer l'exp\u00e9rience client et vos performances.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client","og_locale":"fr_FR","og_type":"article","og_title":"Le RCS : levier id\u00e9al pour ameliorer l'exp\u00e9rience client","og_description":"D\u00e9couvrez comment le RCS peut am\u00e9liorer l'exp\u00e9rience client et vos performances.","og_url":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client","og_site_name":"Spot-Hit","article_published_time":"2024-05-02T13:32:25+00:00","article_modified_time":"2026-02-19T16:43:38+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png","type":"image\/png"}],"author":"L\u00e9a Guittard","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"L\u00e9a Guittard","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#article","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client"},"author":{"name":"L\u00e9a Guittard","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00"},"headline":"Le RCS : levier id\u00e9al pour l\u2019exp\u00e9rience client\u00a0","datePublished":"2024-05-02T13:32:25+00:00","dateModified":"2026-02-19T16:43:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client"},"wordCount":1410,"commentCount":0,"publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png","keywords":["fidelisation","marketing mobile","relation client"],"articleSection":["Contenu pratique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client","url":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client","name":"Le RCS : levier id\u00e9al pour ameliorer l'exp\u00e9rience client","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png","datePublished":"2024-05-02T13:32:25+00:00","dateModified":"2026-02-19T16:43:38+00:00","description":"D\u00e9couvrez comment le RCS peut am\u00e9liorer l'exp\u00e9rience client et vos performances.","breadcrumb":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#primaryimage","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/ameliorer-experience-client.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.spot-hit.fr\/ressources\/rcs-experience-client#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.spot-hit.fr\/ressources\/"},{"@type":"ListItem","position":2,"name":"Le RCS : levier id\u00e9al pour l\u2019exp\u00e9rience client\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.spot-hit.fr\/ressources\/#website","url":"https:\/\/www.spot-hit.fr\/ressources\/","name":"Spot-Hit","description":"","publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization","name":"Spot-Hit","url":"https:\/\/www.spot-hit.fr\/ressources\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","width":144,"height":46,"caption":"Spot-Hit"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00","name":"L\u00e9a Guittard","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","caption":"L\u00e9a Guittard"},"url":"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard"}]}},"_links":{"self":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/comments?post=10567"}],"version-history":[{"count":17,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10567\/revisions"}],"predecessor-version":[{"id":17450,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10567\/revisions\/17450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media\/10595"}],"wp:attachment":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media?parent=10567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/categories?post=10567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/tags?post=10567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}