{"id":10663,"date":"2024-06-13T05:57:20","date_gmt":"2024-06-13T05:57:20","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10663"},"modified":"2024-07-15T16:17:32","modified_gmt":"2024-07-15T16:17:32","slug":"retail-rcs","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs","title":{"rendered":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le commerce de d\u00e9tail et le e-commerce \u00e9voluent constamment. En tant qu\u2019entreprise, il est donc vital de chercher des moyens innovants qui ont pour but d\u2019am\u00e9liorer la communication client repr\u00e9sentant un pan strat\u00e9gique de l\u2019activit\u00e9. L&rsquo;une des r\u00e9volutions les plus prometteuses dans ce domaine est le Rich Communication Services (RCS). Ce m\u00e9dia nouvelle g\u00e9n\u00e9ration, souvent d\u00e9crit comme le successeur du SMS, transforme les interactions mobiles en apportant une exp\u00e9rience bien plus riche et interactive. Contrairement aux SMS traditionnels, le RCS permet d&rsquo;envoyer des messages multim\u00e9dias avec des fonctionnalit\u00e9s plus avanc\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS n&rsquo;est pas seulement une am\u00e9lioration technique, c\u2019est \u00e9galement une v\u00e9ritable refonte de la mani\u00e8re dont les marques peuvent l\u2019utiliser pour engager leurs clients. En offrant une plateforme de communication plus dynamique, il permet aux entreprises de se rapprocher de leur client\u00e8le de mani\u00e8re plus personnelle et immersive. Les interactions ne sont plus limit\u00e9es \u00e0 des textes simples ; elles peuvent d\u00e9sormais inclure des \u00e9l\u00e9ments visuels et interactifs qui captent davantage l&rsquo;attention et encouragent l&rsquo;engagement. Voici tout ce qu\u2019il faut savoir sur le RCS et ses atouts pour r\u00e9inventer votre communication marketing.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-76f29c8d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.spot-hit.fr\/campagne-rcs\" style=\"background-color:#e6007e\" target=\"_blank\" rel=\"noreferrer noopener\">Recevoir un RCS de demo<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un outil, des dizaines de fonctionnalit\u00e9s<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS se distingue par sa multitude de fonctionnalit\u00e9s qui ouvrent de nouvelles possibilit\u00e9s en mati\u00e8re de communication client. Contrairement aux SMS traditionnels, il permet d&rsquo;envoyer des messages enrichis contenant des images, des vid\u00e9os, des fichiers audio, des cartes interactives, et m\u00eame des boutons d&rsquo;appel \u00e0 l&rsquo;action (CTA). Cette richesse de contenus permet aux entreprises de cr\u00e9er des messages plus attrayants et engageants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, un d\u00e9taillant peut envoyer un message RCS avec une image du produit, une vid\u00e9o d\u00e9monstrative, un lien cliquable vers la page d&rsquo;achat, ou encore, un bouton permettant de localiser le magasin le plus proche. Cela informe le client, et le guide tout au long du processus d&rsquo;achat de mani\u00e8re fluide et interactive. Les possibilit\u00e9s sont infinies : cartes de fid\u00e9lit\u00e9 virtuelles, confirmations de commande, mises \u00e0 jour de livraison en temps r\u00e9el, promotions personnalis\u00e9es et enqu\u00eates de satisfaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans tous les cas, l&rsquo;interactivit\u00e9 est au c\u0153ur de l&rsquo;exp\u00e9rience RCS. D\u2019ailleurs, les clients peuvent aussi interagir directement avec les messages, que ce soit en cliquant sur un bouton pour appeler un service client, en ajoutant un \u00e9v\u00e9nement \u00e0 leur calendrier, ou en partageant leur localisation. Cette interactivit\u00e9 favorise des communications bidirectionnelles et rend chaque interaction plus significative et productive.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5e8b28b7545&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5e8b28b7545\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-222-1024x576.png\" alt=\"\" class=\"wp-image-11175\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-222-1024x576.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-222-300x169.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-222-768x432.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/07\/Group-222.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages du RCS ?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS poss\u00e8de de tr\u00e8s nombreux avantages et c\u2019est pourquoi il serait tr\u00e8s int\u00e9ressant de l\u2019int\u00e9grer au plus t\u00f4t au c\u0153ur de la strat\u00e9gie de communication. En voici quelques exemples&nbsp;:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. RCS&nbsp;: une solution universelle<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS se distingue par sa capacit\u00e9 \u00e0 fonctionner sans n\u00e9cessiter le t\u00e9l\u00e9chargement d&rsquo;une application suppl\u00e9mentaire, les messages arrivent directement dans la bo\u00eete de messagerie SMS des utilisateurs. C\u2019est donc une transition fluide entre les anciens SMS et les nouveaux messages enrichis, et cette simplicit\u00e9 d&rsquo;acc\u00e8s est cruciale, car elle \u00e9limine une barri\u00e8re potentielle \u00e0 l&rsquo;adoption par les utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le consentement pour le RCS est align\u00e9 avec celui des SMS. Si un client a d\u00e9j\u00e0 opt\u00e9 pour recevoir des SMS, il n&rsquo;est pas n\u00e9cessaire de demander un consentement suppl\u00e9mentaire pour les messages RCS.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. RCS&nbsp;: un m\u00e9dia avec une s\u00e9curit\u00e9 renforc\u00e9e<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La s\u00e9curit\u00e9 est un atout majeur du RCS. Chaque marque utilisant le RCS est v\u00e9rifi\u00e9e par Google et les op\u00e9rateurs t\u00e9l\u00e9phoniques, ce qui garantit une communication s\u00fbre et fiable. Cette v\u00e9rification inspire confiance \u00e0 des clients de plus en plus pr\u00e9occup\u00e9s par la s\u00e9curit\u00e9 de leurs donn\u00e9es personnelles.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. RCS&nbsp;: un canal s\u00e9duisant<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS permet des communications diff\u00e9renciantes gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s innovantes. Les entreprises peuvent enrichir leurs messages avec des images, des vid\u00e9os, des carrousels, des \u00e9mojis, et m\u00eame des informations de localisation. Ces \u00e9l\u00e9ments visuels et interactifs mettent en avant l&rsquo;image de marque de mani\u00e8re plus engageante. Les messages RCS peuvent \u00e9galement inclure des \u00e9l\u00e9ments de branding comme le logo, les couleurs de l&rsquo;entreprise et une fiche d&rsquo;identit\u00e9, ce qui renforce la reconnaissance de la marque et la coh\u00e9rence de la communication.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. RCS&nbsp;: l\u2019interactivit\u00e9 au rendez-vous<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;interactivit\u00e9 est un des points forts du RCS. Les messages peuvent contenir des CTA cliquables permettant aux clients de r\u00e9aliser des actions sp\u00e9cifiques directement depuis le message. Ils peuvent ainsi visiter un site web, appeler un num\u00e9ro de t\u00e9l\u00e9phone, t\u00e9l\u00e9charger une carte de fid\u00e9lit\u00e9, ou localiser le magasin le plus proche. Cette capacit\u00e9 \u00e0 passer imm\u00e9diatement \u00e0 l&rsquo;action am\u00e9liore l&rsquo;exp\u00e9rience client et augmente surtout les taux de conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. RCS&nbsp;: des statistiques enrichies<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS offre des statistiques plus d\u00e9taill\u00e9es que le SMS traditionnel. Les entreprises ont la possibilit\u00e9 d\u2019analyser pr\u00e9cis\u00e9ment les retomb\u00e9es de leurs campagnes : temps d\u2019exposition au message, taux d\u2019engagement, interactions, etc. Ces donn\u00e9es enrichies permettent d&rsquo;ajuster les strat\u00e9gies de communication en temps r\u00e9el pour maximiser leur efficacit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment exploiter le RCS pour r\u00e9inventer votre communication client ?<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS est un outil puissant pour les campagnes marketing et promotionnelles. Gr\u00e2ce \u00e0 lui, les d\u00e9taillants peuvent envoyer des messages attrayants contenant des offres sp\u00e9ciales, des nouveaux produits, ou des \u00e9v\u00e9nements exclusifs. Les \u00e9l\u00e9ments visuels et interactifs augmentent l&rsquo;engagement des clients et les incitent \u00e0 agir rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il convient \u00e9galement aux confirmations de commande et \u00e0 l\u2019envoi de mises \u00e0 jour de suivi qui sont essentielles pour rassurer les clients et am\u00e9liorer leur exp\u00e9rience d&rsquo;achat. Avec le RCS, ces communications peuvent \u00eatre enrichies de d\u00e9tails visuels et de CTA interactifs, cela permet aux clients de suivre facilement l&rsquo;\u00e9tat de leur commande ou de contacter le service client en un clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, il est aussi possible d\u2019exploiter le RCS dans le but de collecter des avis clients, un point crucial dans l\u2019am\u00e9lioration des services et des produits. Le RCS facilite cette collecte en envoyant des enqu\u00eates interactives directement dans la bo\u00eete de messagerie des clients, les r\u00e9ponses seront collect\u00e9es en temps r\u00e9el, ce qui offre des insights pr\u00e9cieux dans l&rsquo;optimisation continue des offres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS repr\u00e9sente une v\u00e9ritable avanc\u00e9e dans la communication client pour le retail et le e-commerce. En offrant une plateforme de messagerie riche, interactive et s\u00e9curis\u00e9e, il donne l\u2019occasion aux entreprises de se rapprocher de leurs clients de mani\u00e8re plus personnelle et engageante. Adopter le RCS, c&rsquo;est prendre une longueur d&rsquo;avance dans un march\u00e9 concurrentiel en transformant chaque interaction en une opportunit\u00e9 d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client et de renforcer sa fid\u00e9lit\u00e9 \u00e0 la marque. Ne manquez pas cette r\u00e9volution : r\u00e9inventez votre communication client d\u00e8s aujourd&rsquo;hui avec le RCS.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l\u2019e-commerce, en offrant des fonctionnalit\u00e9s avanc\u00e9es et une interactivit\u00e9 am\u00e9lior\u00e9e pour des interactions plus engageantes et personnalis\u00e9es.<\/p>\n","protected":false},"author":4,"featured_media":10665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l&#039;e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l&#039;e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\" \/>\n<meta property=\"og:site_name\" content=\"Spot-Hit\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T05:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T16:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"L\u00e9a Guittard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00e9a Guittard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\"},\"author\":{\"name\":\"L\u00e9a Guittard\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\"},\"headline\":\"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS\",\"datePublished\":\"2024-06-13T05:57:20+00:00\",\"dateModified\":\"2024-07-15T16:17:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\"},\"wordCount\":1246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\",\"name\":\"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png\",\"datePublished\":\"2024-06-13T05:57:20+00:00\",\"dateModified\":\"2024-07-15T16:17:32+00:00\",\"description\":\"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l'e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png\",\"width\":1280,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.spot-hit.fr\/ressources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"name\":\"Spot-Hit\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\",\"name\":\"Spot-Hit\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"width\":144,\"height\":46,\"caption\":\"Spot-Hit\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\",\"name\":\"L\u00e9a Guittard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"caption\":\"L\u00e9a Guittard\"},\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS","description":"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l'e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs","og_locale":"fr_FR","og_type":"article","og_title":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS","og_description":"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l'e-commerce.","og_url":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs","og_site_name":"Spot-Hit","article_published_time":"2024-06-13T05:57:20+00:00","article_modified_time":"2024-07-15T16:17:32+00:00","og_image":[{"width":1280,"height":800,"url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png","type":"image\/png"}],"author":"L\u00e9a Guittard","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"L\u00e9a Guittard","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#article","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs"},"author":{"name":"L\u00e9a Guittard","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00"},"headline":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS","datePublished":"2024-06-13T05:57:20+00:00","dateModified":"2024-07-15T16:17:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs"},"wordCount":1246,"commentCount":0,"publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs","url":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs","name":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png","datePublished":"2024-06-13T05:57:20+00:00","dateModified":"2024-07-15T16:17:32+00:00","description":"D\u00e9couvrez comment le RCS (SMS 2.0) r\u00e9volutionne la communication client pour les secteurs du retail et de l'e-commerce.","breadcrumb":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spot-hit.fr\/ressources\/retail-rcs"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#primaryimage","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/05\/rcs-retail-e-commerce.png","width":1280,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.spot-hit.fr\/ressources\/retail-rcs#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.spot-hit.fr\/ressources\/"},{"@type":"ListItem","position":2,"name":"Retail et e-commerce : r\u00e9inventez votre communication client avec le RCS"}]},{"@type":"WebSite","@id":"https:\/\/www.spot-hit.fr\/ressources\/#website","url":"https:\/\/www.spot-hit.fr\/ressources\/","name":"Spot-Hit","description":"","publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization","name":"Spot-Hit","url":"https:\/\/www.spot-hit.fr\/ressources\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","width":144,"height":46,"caption":"Spot-Hit"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00","name":"L\u00e9a Guittard","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","caption":"L\u00e9a Guittard"},"url":"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard"}]}},"_links":{"self":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/comments?post=10663"}],"version-history":[{"count":9,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10663\/revisions"}],"predecessor-version":[{"id":11177,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10663\/revisions\/11177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media\/10665"}],"wp:attachment":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media?parent=10663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/categories?post=10663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/tags?post=10663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}