{"id":10673,"date":"2024-06-26T06:11:41","date_gmt":"2024-06-26T06:11:41","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10673"},"modified":"2024-07-04T15:57:42","modified_gmt":"2024-07-04T15:57:42","slug":"pourquoi-adopter-rcs","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs","title":{"rendered":"5 bonnes raisons d&rsquo;adopter le RCS en 2024"},"content":{"rendered":"\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS (Rich Communication Services) est un m\u00e9dia innovant que les entreprises d\u00e9sireuses d&rsquo;optimiser leur relation client peuvent exploiter d\u00e8s \u00e0 pr\u00e9sent. Si ce n\u2019est pas encore fait, 2024 est la bonne ann\u00e9e pour se lancer. En effet, adopter le RCS repr\u00e9sente bien plus qu&rsquo;une simple \u00e9volution technologique ; c&rsquo;est une strat\u00e9gie intelligente qui permet de prosp\u00e9rer dans un paysage commercial en constante \u00e9volution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ses fonctionnalit\u00e9s avanc\u00e9es et sa capacit\u00e9 \u00e0 offrir une exp\u00e9rience utilisateur immersive, le RCS ouvre de nouvelles opportunit\u00e9s aux marques de se connecter, d&rsquo;engager et de fid\u00e9liser leur public de mani\u00e8re plus efficace que jamais auparavant. Dans cet article, nous explorerons en profondeur 5 raisons convaincantes d\u00e9montrant que l&rsquo;adoption du RCS en 2024 peut \u00eatre la meilleure d\u00e9cision pour votre entreprise cette ann\u00e9e.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Des avantages toujours plus nombreux<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si le RCS fait de plus en plus parler de lui, c\u2019est parce qu\u2019il s\u2019agit d\u2019un m\u00e9dia qui offre de nombreux avantages aux entreprises qui l\u2019utilisent. Tout d&rsquo;abord, il renforce l&rsquo;impact positif de la marque en proposant une exp\u00e9rience utilisateur immersive et personnalis\u00e9e&nbsp;: les fonctionnalit\u00e9s avanc\u00e9es telles que les images, les vid\u00e9os et les cartes interactives permettent aux marques de cr\u00e9er des messages captivants qui retiennent mieux l&rsquo;attention des utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette immersion accrue favorise la confiance des clients envers la marque et les encourage \u00e0 pr\u00e9f\u00e9rer la messagerie v\u00e9rifi\u00e9e par rapport aux SMS traditionnels. Par exemple, une entreprise de vente au d\u00e9tail peut utiliser le RCS afin d\u2019envoyer des images de produits avec des liens directs vers des pages de paiement, ce qui simplifie le processus d&rsquo;achat pour les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS offre un potentiel de personnalisation plus pouss\u00e9. Les entreprises se d\u00e9couvrent une capacit\u00e9 \u00e0 fournir des interactions plus pertinentes et significatives avec leur public cible. En int\u00e9grant cet outil dans leur strat\u00e9gie de communication, les entreprises peuvent, non seulement am\u00e9liorer leur image de marque, mais aussi renforcer la fid\u00e9lit\u00e9 et l&rsquo;engagement de leurs clients.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Des taux de lecture toujours plus \u00e9lev\u00e9s<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les taux de lecture du RCS d\u00e9passent haut la main ceux des autres canaux de communication comme l\u2019email, par exemple. Ces performances d\u00e9coulent essentiellement de la nature interactive des messages RCS qui captivent instantan\u00e9ment l&rsquo;attention des utilisateurs d\u00e8s leur r\u00e9ception. Gr\u00e2ce \u00e0 une pr\u00e9sentation dynamique et attrayante, le RCS garantit une visibilit\u00e9 maximale aux messages des entreprises, cela maximise les chances les contenus envoy\u00e9s qui ne passeront pas inaper\u00e7us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019ailleurs, on estime que les taux de lecture des messages RCS sont en moyenne sup\u00e9rieurs de 25 % \u00e0 ceux des SMS traditionnels. Cela d\u00e9montre l\u2019impact et l&rsquo;efficacit\u00e9 de cette technologie en termes d&rsquo;engagement client. En exploitant cette capacit\u00e9 du RCS \u00e0 attirer et \u00e0 retenir l&rsquo;attention des destinataires, votre entreprise peut am\u00e9liorer significativement ses campagnes de communication et renforcer ses relations avec son public cible.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Enfin une compatibilit\u00e9 avec iOS<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;int\u00e9gration du RCS avec le syst\u00e8me d&rsquo;exploitation iOS repr\u00e9sente une avanc\u00e9e majeure pour les entreprises et pour le public. Cet \u00e9largissement \u00e0 l\u2019ensemble des syst\u00e8mes augmente consid\u00e9rablement leur port\u00e9e et leur impact. Jusqu&rsquo;\u00e0 pr\u00e9sent, l&rsquo;incompatibilit\u00e9 du RCS avec les appareils Apple limitait sa capacit\u00e9 \u00e0 toucher une large audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, avec cette compatibilit\u00e9 qui devrait prochainement arriver sur le march\u00e9, les entreprises pourront d\u00e9sormais atteindre les utilisateurs d&rsquo;iPhone et d&rsquo;autres appareils Apple, ce qui ouvre de nouvelles voies de croissance et d&rsquo;engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette compatibilit\u00e9 avec iOS permettra aux entreprises de tirer parti de l&rsquo;immense \u00e9cosyst\u00e8me Apple avec un acc\u00e8s \u00e0 de nombreux clients potentiels via le RCS. En exploitant cette compatibilit\u00e9, les entreprises pourront \u00e9tendre leur port\u00e9e et renforcer leur pr\u00e9sence sur le march\u00e9 pour d\u00e9velopper leur croissance.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un outil percutant pour guider les mobinautes<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS se r\u00e9v\u00e8le \u00eatre le parfait outil pour guider les mobinautes \u00e0 travers leur parcours client. Dot\u00e9 de fonctionnalit\u00e9s puissantes, il offre une visibilit\u00e9 imm\u00e9diate gr\u00e2ce \u00e0 des notifications instantan\u00e9es, ses options \u00ab\u00a0Drive-to-Web\u00a0\u00bb et \u00ab\u00a0Drive-to-Store\u00a0\u00bb dirigent efficacement le trafic vers les sites web ou les points de vente physiques, ce qui augmente les opportunit\u00e9s de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nature conversationnelle du RCS favorise l&rsquo;engagement client en cr\u00e9ant des interactions personnalis\u00e9es. La relation entre la marque et le client s\u2019en retrouve ainsi renforc\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mieux le comprendre, il serait possible de citer l\u2019exemple d\u2019une cha\u00eene de restauration rapide qui pourrait exploiter le RCS afin d\u2019envoyer des offres promotionnelles cibl\u00e9es aux clients se trouvant \u00e0 proximit\u00e9 de ses restaurants. Cela les inciterait \u00e0 profiter directement des offres disponibles en magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui est certain, c\u2019est qu\u2019en utilisant ces fonctionnalit\u00e9s les entreprises peuvent guider les mobinautes de mani\u00e8re efficace tout au long de leur parcours et augmenter les chances de succ\u00e8s et de fid\u00e9lisation au sein de leur entreprise.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Des fonctionnalit\u00e9s enrichies qui s\u00e9duisent de plus en plus<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS ne se contente pas de ses fonctionnalit\u00e9s de base et \u00e9volue constamment en proposant de nouvelles options enrichies. De la g\u00e9olocalisation aux cartes interactives, en passant par les paiements int\u00e9gr\u00e9s, ces ajouts offrent aux entreprises des moyens novateurs captivant et fid\u00e9lisant leur audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autre exemple&nbsp;; celui d\u2019une compagnie a\u00e9rienne qui pourrait exploiter le RCS en envoyant des cartes d&#8217;embarquement interactives \u00e0 ses passagers. Ces cartes permettraient aux voyageurs de v\u00e9rifier leur vol, de s\u00e9lectionner leur si\u00e8ge, et m\u00eame de modifier leur itin\u00e9raire directement depuis leur messagerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche simplifi\u00e9e et sans friction am\u00e9liore significativement l&rsquo;exp\u00e9rience client, mais aussi la satisfaction et la fid\u00e9lit\u00e9 des clients. Ce qu\u2019il faut retenir, c\u2019est qu\u2019en tirant parti de ces fonctionnalit\u00e9s \u00e9volu\u00e9es, les professionnels peuvent proposer des services plus personnalis\u00e9s et des interactions plus fluides \u00e0 leur audience. C\u2019est un excellent moyen de se d\u00e9marquer de la concurrence tout en renfor\u00e7ant la relation avec sa client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalement, le RCS se positionne comme un outil incontournable en 2024. Avec ses multiples avantages, le RCS offre aux marques la possibilit\u00e9 d\u2019exploiter une plateforme de communication moderne et efficace pour engager et fid\u00e9liser leur audience. En l\u2019adoptant cette ann\u00e9e, vous investirez dans le succ\u00e8s futur de votre structure en proposant une exp\u00e9rience client exceptionnelle, parfaite pour rester comp\u00e9titif et d\u00e9velopper votre plein potentiel.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transformez votre communication client et am\u00e9liorez vos \u00e9changes en 2024 gr\u00e2ce au RCS (Rich Communication Services), une technologie innovante qui va au del\u00e0 du SMS traditionnel. D\u00e9couvrez 5 raisons de l&rsquo;adopter. <\/p>\n","protected":false},"author":4,"featured_media":11090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 bonnes raisons d&#039;adopter le RCS en 2024<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 5 bonnes raisons d&#039;adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 bonnes raisons d&#039;adopter le RCS en 2024\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez 5 bonnes raisons d&#039;adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\" \/>\n<meta property=\"og:site_name\" content=\"Spot-Hit\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T06:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T15:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u00e9a Guittard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00e9a Guittard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\"},\"author\":{\"name\":\"L\u00e9a Guittard\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\"},\"headline\":\"5 bonnes raisons d&rsquo;adopter le RCS en 2024\",\"datePublished\":\"2024-06-26T06:11:41+00:00\",\"dateModified\":\"2024-07-04T15:57:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\"},\"wordCount\":1132,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\",\"name\":\"5 bonnes raisons d'adopter le RCS en 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg\",\"datePublished\":\"2024-06-26T06:11:41+00:00\",\"dateModified\":\"2024-07-04T15:57:42+00:00\",\"description\":\"D\u00e9couvrez 5 bonnes raisons d'adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg\",\"width\":2560,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.spot-hit.fr\/ressources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 bonnes raisons d&rsquo;adopter le RCS en 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"name\":\"Spot-Hit\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\",\"name\":\"Spot-Hit\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"width\":144,\"height\":46,\"caption\":\"Spot-Hit\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00\",\"name\":\"L\u00e9a Guittard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g\",\"caption\":\"L\u00e9a Guittard\"},\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 bonnes raisons d'adopter le RCS en 2024","description":"D\u00e9couvrez 5 bonnes raisons d'adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs","og_locale":"fr_FR","og_type":"article","og_title":"5 bonnes raisons d'adopter le RCS en 2024","og_description":"D\u00e9couvrez 5 bonnes raisons d'adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.","og_url":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs","og_site_name":"Spot-Hit","article_published_time":"2024-06-26T06:11:41+00:00","article_modified_time":"2024-07-04T15:57:42+00:00","og_image":[{"width":2560,"height":1600,"url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg","type":"image\/jpeg"}],"author":"L\u00e9a Guittard","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"L\u00e9a Guittard","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#article","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs"},"author":{"name":"L\u00e9a Guittard","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00"},"headline":"5 bonnes raisons d&rsquo;adopter le RCS en 2024","datePublished":"2024-06-26T06:11:41+00:00","dateModified":"2024-07-04T15:57:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs"},"wordCount":1132,"commentCount":0,"publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs","url":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs","name":"5 bonnes raisons d'adopter le RCS en 2024","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg","datePublished":"2024-06-26T06:11:41+00:00","dateModified":"2024-07-04T15:57:42+00:00","description":"D\u00e9couvrez 5 bonnes raisons d'adopter le RCS (Rich Communication Services) en 2024 et transformez votre communication client.","breadcrumb":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#primaryimage","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/pourquoi-adopter-le-rcs.jpg","width":2560,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/www.spot-hit.fr\/ressources\/pourquoi-adopter-rcs#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.spot-hit.fr\/ressources\/"},{"@type":"ListItem","position":2,"name":"5 bonnes raisons d&rsquo;adopter le RCS en 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.spot-hit.fr\/ressources\/#website","url":"https:\/\/www.spot-hit.fr\/ressources\/","name":"Spot-Hit","description":"","publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization","name":"Spot-Hit","url":"https:\/\/www.spot-hit.fr\/ressources\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","width":144,"height":46,"caption":"Spot-Hit"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/4725dd00c61863ff053fb07f4adb4e00","name":"L\u00e9a Guittard","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/335a0d3246d274909f50654abd6aed6eee5b5091d6e26d556876148f7c1a64e8?s=96&d=mm&r=g","caption":"L\u00e9a Guittard"},"url":"https:\/\/www.spot-hit.fr\/ressources\/author\/lguittard"}]}},"_links":{"self":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/comments?post=10673"}],"version-history":[{"count":8,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10673\/revisions"}],"predecessor-version":[{"id":11256,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/10673\/revisions\/11256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media\/11090"}],"wp:attachment":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media?parent=10673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/categories?post=10673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/tags?post=10673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}