{"id":10771,"date":"2024-05-24T14:47:07","date_gmt":"2024-05-24T14:47:07","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10771"},"modified":"2025-12-08T13:47:43","modified_gmt":"2025-12-08T13:47:43","slug":"fideliser","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/fideliser","title":{"rendered":"Fid\u00e9liser vos clients"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-98b54677b932480501eaae2e2bc57933 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Spot-Hit vous aide \u00e0 fid\u00e9liser votre client\u00e8le \u00e0 moindre co\u00fbt<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pourquoi se restreindre \u00e0 2 canaux de communication lorsqu\u2019un troisi\u00e8me se pr\u00e9sente comme un atout suppl\u00e9mentaire : le mailing vocal. Le marketing relationnel s\u2019entretient sur la dur\u00e9e, et pour cela, il faut savoir varier les outils pour rester pr\u00e9sent sans pour autant se montrer intrusif aupr\u00e8s de vos clients. Que ce soit pour du marketing local, r\u00e9gional, voire m\u00eame, international, notre agence est en capacit\u00e9 de vous aider dans tous vos projets de communication interne ou externe \u00e0 l\u2019aide de solutions reconnues pour leur efficacit\u00e9 tels que :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SMS, RCS, Mail, Courrier, Base de Donn\u00e9es, Mailing vocal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faites appel \u00e0 une agence sp\u00e9cialis\u00e9e, notre \u00e9quipe exp\u00e9riment\u00e9e vous conseille et vous soutient dans chacune de vos campagnes de communication pour que la fid\u00e9lisation de vos clients se fasse rapidement et efficacement.<\/p>\n<\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Fid\u00e9liser vos clients avec le SMS marketing<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le SMS marketing est un atout de poids, car il est consid\u00e9r\u00e9 comme non-intrusif par les consommateurs. De plus, l\u2019impact de cet outil difficilement \u00e9galable ressort clairement en quelques chiffres :<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6 entreprises sur 10 n\u2019utilisent toujours pas le SMS client en France, ce qui en fait un excellent moyen pour se d\u00e9marquer de la concurrence,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>9 Fran\u00e7ais sur 10 d\u00e9tiennent un t\u00e9l\u00e9phone mobile : l\u2019immense majorit\u00e9 de la population est accessible facilement et rapidement, clients et prospects en terme d\u2019acquisition et de fid\u00e9lisation,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>95 % des SMS sont lus dans 4 minutes suivant leur r\u00e9ception,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de m\u00e9morisation d\u2019un SMS marketing est de 60 % contre 15 % pour la t\u00e9l\u00e9vision et un taux de 14 % pour la radio,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>53 % des Fran\u00e7ais appr\u00e9cient le fait de r\u00e9ceptionner des SMS publicitaires, qu\u2019ils soient clients ou prospects,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>66 % se sont rendus dans un magasin habituel apr\u00e8s avoir re\u00e7u un SMS concernant une offre sur un produit ou un service,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ne ratez plus aucun rendez-vous avec la campagne SMS pour les garages automobiles, que ce soit pour une r\u00e9vision, un rendez-vous commercial ou autre, l\u2019envoi de rappel de rendez-vous sur mobile vous permet de mieux g\u00e9rer votre agenda et d\u2019am\u00e9liorer votre chiffre d\u2019affaires. De plus, il aide \u00e0 la fid\u00e9lisation du client qui se sent consid\u00e9r\u00e9 par l\u2019entreprise ou l\u2019agence gr\u00e2ce \u00e0 un contenu cibl\u00e9 et personnalis\u00e9.<\/p>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23db78b9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"7faf2f5b-c578-45c9-b39f-d3b01742944a\"><\/div><script async charset=\"utf-8\" src=\"https:\/\/widgets.rr.skeepers.io\/generated\/82f6ff4b-b178-7ef4-4522-8bd6b5c53984\/7faf2f5b-c578-45c9-b39f-d3b01742944a.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium wp-duotone-000000-eeeeee-1\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview-300x150.png\" alt=\"\" class=\"wp-image-10356\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview-300x150.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:32px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote padding : 0; has-background\" style=\"background-color:#e6f6fd\"><blockquote><p>\u00ab\u00a0<em>Avec l\u2019accompagnement de Spot-Hit, nous venons d&rsquo;envoyer une campagne omnicanale en combinant SMS enrichi et RCS \u00e0 nos clients, promouvant une offre commerciale pour l&rsquo;\u00e9v\u00e9nement<\/em>.\u00a0\u00bb<\/p><cite><strong>Justine L.<\/strong><\/cite><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"has-text-color has-link-color wp-elements-15f04bf433b9db59bec16d413ebaf283 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>03<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\"><br>Fid\u00e9lisation clients par RCS marketing<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>RCS marketing<\/strong> est une version am\u00e9lior\u00e9e du SMS. Il permet d\u2019envoyer des messages enrichis avec des images, des visuels et des informations plus compl\u00e8tes. De quoi attirer plus facilement l\u2019attention de vos clients et rendre vos campagnes bien plus efficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez par exemple organiser un concours avec la photo du lot, envoyer des coupons de r\u00e9duction, pr\u00e9senter une nouveaut\u00e9 ou mettre en avant un \u00e9v\u00e9nement. C\u2019est aussi un bon moyen de montrer votre \u00e9quipe ou l\u2019envers du d\u00e9cor : les clients aiment savoir \u00e0 qui ils s\u2019adressent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS vous aide \u00e0 cr\u00e9er une communication plus moderne, plus visuelle et plus engageante, tout en renfor\u00e7ant la fid\u00e9lisation et en boostant vos ventes.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b710129e\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac93f14ca3ca989c69e473c542a904da wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>04<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Fid\u00e9lisation clients par Email marketing<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La newsletter peut \u00eatre envoy\u00e9e de fa\u00e7on quotidienne, hebdomadaire ou mensuelle en fonction de l\u2019offre ou des informations \u00e0 diffuser. Un envoi cibl\u00e9 g\u00e9n\u00e8re un taux d\u2019ouverture de 50 % avec 20 % de clics. Les sc\u00e9narios, pr\u00e9par\u00e9s en amont selon les campagnes \u00e0 pr\u00e9voir, repr\u00e9sentent un r\u00e9el gain de temps, vous pourrez en temps voulu modifier les images de votre Email, le titre d\u2019un produit ou service\u2026 Afin d\u2019adapter votre campagne marketing \u00e0 l\u2019objectif du moment.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d8e7dc3852d2160ed2b9c0dfb2f9fcc8 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>05<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Fid\u00e9lisation clients par Courrier clients<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le courrier, afin de fid\u00e9liser les clients, doit \u00eatre un m\u00e9dia de communication \u00e0 la fois percutant, surprenant, ne doit pas survendre mais aller \u00e0 l\u2019essentiel. Il peut surprendre n\u00e9anmoins par : le type de papier utilis\u00e9, les images, le style d\u2019\u00e9criture\u2026 Le tout est de d\u00e9finir ses objectifs : incitation \u00e0 visiter un point de vente, \u00e0 d\u00e9couvrir les nouveaux produits, fid\u00e9lit\u00e9 du client\u2026<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f691aa30e53fddc04d60fa7d4dd9df11 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>0<\/em>6<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Base de donn\u00e9es clients<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9l\u00e9ment essentiel d\u2019une campagne marketing cibl\u00e9e, donc r\u00e9ussie, la location de base de donn\u00e9es prospects Opt-in propos\u00e9e sur notre site augmente le volume de diffusion \u00e0 moindre co\u00fbt et en toute l\u00e9galit\u00e9. La fid\u00e9lisation client passe par une campagne efficace, et pour cela, mieux vaut s\u2019assurer de l\u2019acquisition de donn\u00e9es fiables.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-231868f7fee28a209014a3bbf7d6e100 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>0<\/em>7<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Fid\u00e9lisation clients par Mailing vocal<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un message est laiss\u00e9 directement sur le r\u00e9pondeur du mobile vocal de vos contacts clients. Pr\u00e9-enregistr\u00e9 et diffus\u00e9 via la messagerie, la sonnerie du t\u00e9l\u00e9phone ne se d\u00e9clenche pas, vos clients ne sont pas d\u00e9rang\u00e9s par votre message publicitaire. Seule une notification leur permet de savoir qu\u2019ils ont re\u00e7u un message sur leur mobile. C\u2019est pour cette raison qu\u2019il est consid\u00e9r\u00e9 comme non-intrusif, et de ce, fait appr\u00e9ci\u00e9 \u00e0 sa juste valeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez une relation privil\u00e9gi\u00e9e avec vos clients, afin de les fid\u00e9liser gr\u00e2ce \u00e0 nos outils marketing. Ils contribueront \u00e0 \u00e9tablir une communication de proximit\u00e9 indispensable aux entreprises de tous secteurs gr\u00e2ce \u00e0 nos services adapt\u00e9s \u00e0 la communication en entreprise.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La fid\u00e9lisation des clients est indispensable \u00e0 l\u2019augmentation ainsi qu\u2019\u00e0 la p\u00e9rennit\u00e9 de l\u2019activit\u00e9 d\u2019une entreprise. On sait que l\u2019utilisation de solutions marketing multicanal (mail + SMS) va dans ce sens, car il s\u2019agit de strat\u00e9gies bien connues des professionnels et consid\u00e9r\u00e9es, \u00e0 juste titre, comme particuli\u00e8rement efficaces aupr\u00e8s des clients.<\/p>\n","protected":false},"author":4,"featured_media":10704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spot-Hit vous aide \u00e0 fid\u00e9liser votre client\u00e8le \u00e0 moindre co\u00fbt<\/title>\n<meta name=\"description\" content=\"La fid\u00e9lisation des clients est indispensable \u00e0 l\u2019augmentation ainsi qu\u2019\u00e0 la 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