{"id":10773,"date":"2024-05-24T14:46:54","date_gmt":"2024-05-24T14:46:54","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10773"},"modified":"2025-12-08T14:17:02","modified_gmt":"2025-12-08T14:17:02","slug":"prospecter","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/prospecter","title":{"rendered":"Comment prospecter efficacement ?"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-98b54677b932480501eaae2e2bc57933 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Comment prospecter efficacement avec le canal de prospection RCS<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La prospection via <strong>RCS<\/strong> est une solution interessante pour enrichir vos messages marketing tout en pr\u00e9sentant efficacement vos produits ou vos offres. Avec le RCS, vous pouvez int\u00e9grer des images, des carrousels, des boutons d\u2019action et m\u00eame des vid\u00e9os. C\u2019est un vrai atout pour se d\u00e9marquer de la concurrence et mettre en valeur vos produits ou services aupr\u00e8s de nouveaux prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS apporte une argumentation plus compl\u00e8te lors de la prospection. Comment ? Gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s interactives : vous pouvez int\u00e9grer des liens vers votre site web, une page produit, vos r\u00e9seaux sociaux ou une landing page d\u00e9di\u00e9e. Les prospects acc\u00e8dent ainsi en un clic \u00e0 vos contenus, ce qui augmente le trafic vers vos points de vente physiques ou en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche fait du RCS un outil de prospection commerciale \u00e0 part enti\u00e8re : moderne, visuel, interactif et pens\u00e9 pour capter facilement l\u2019attention de vos futurs clients.<\/p>\n<\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">La prospection client par SMS<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La force du SMS de prospection clients r\u00e9side dans sa capacit\u00e9 \u00e0 toucher un tr\u00e8s large panel de consommateurs, un r\u00e9seau de contacts tr\u00e8s vari\u00e9s, car tout le monde poss\u00e8de un portable aujourd\u2019hui, et cet outil imparable dispose d\u2019un taux d\u2019ouverture de 97 %. Simple \u00e0 utiliser, cette strat\u00e9gie commerciale est r\u00e9put\u00e9e pour sa grande efficacit\u00e9, ce service marketing est \u00e9galement abordable pour tout type d\u2019entreprise : petite, moyenne ou grande entreprise, de ventes de produits ou services. Cette m\u00e9thode de prospection se pr\u00e9sente comme un outil id\u00e9al pour les actions de communication en mati\u00e8re de strat\u00e9gie de marketing direct li\u00e9es \u00e0 la prospection commerciale,&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\">le SMS vous donne acc\u00e8s \u00e0 des envois cibl\u00e9s, imm\u00e9diats ou diff\u00e9r\u00e9s<\/a>&nbsp;selon les actions que vous souhaitez mettre en place.<\/p>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23db78b9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"7faf2f5b-c578-45c9-b39f-d3b01742944a\"><\/div><script async charset=\"utf-8\" src=\"https:\/\/widgets.rr.skeepers.io\/generated\/82f6ff4b-b178-7ef4-4522-8bd6b5c53984\/7faf2f5b-c578-45c9-b39f-d3b01742944a.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium wp-duotone-unset-1\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/Suma-Automobile-300x150.jpg\" alt=\"\" class=\"wp-image-10438\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/Suma-Automobile-300x150.jpg 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/Suma-Automobile.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:32px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote padding : 0; has-background\" style=\"background-color:#e6f6fd\"><blockquote><p>\u00ab La simplicit\u00e9 de l\u2019outil est un r\u00e9el avantage. Une campagne est param\u00e9trable en quelques instants une fois l&rsquo;outil pris en main \u00bb<\/p><cite><strong>Audrey D.<\/strong><\/cite><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"has-text-color has-link-color wp-elements-15f04bf433b9db59bec16d413ebaf283 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>03<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\"><br>La prospection client par Mail<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9diger un mail avec une bonne accroche marketing ainsi qu\u2019un contenu int\u00e9ressant est un autre moyen de communication simple et pas cher qui entre dans un plan de prospection commercial : mail de bienvenue, mail de f\u00e9licitations, mail de relance client, conseils, offre nouveau produit ou service, conseils, informations\u2026 Le mail commercial doit \u00eatre ressenti comme un appel \u00e0 l\u2019action.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b710129e\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac93f14ca3ca989c69e473c542a904da wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>04<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Le Mailing Vocal<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil commercial est g\u00e9n\u00e9ralement tr\u00e8s appr\u00e9ci\u00e9 pour sa discr\u00e9tion, en effet,&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/message-vocal-direct-repondeur\">le mailing vocal consiste \u00e0 laisser un message sur le r\u00e9pondeur<\/a>&nbsp;du t\u00e9l\u00e9phone mobile du prospect ou client sans le faire sonner. Pas d\u2019appel d\u00e9rangeant pour l\u2019interlocuteur qui le consulte \u00e0 son rythme. Personnalisable \u00e0 souhait, et innovant, du fait de sa faible utilisation dans les entreprises, il est non-intrusif, original, ses actions de prospection commerciale vous font gagner du temps par rapport \u00e0 un appel t\u00e9l\u00e9phone classique, et c\u2019est un service marketing particuli\u00e8rement efficace pour une entreprise : le taux d\u2019\u00e9coute des messages sur la bo\u00eete vocale des r\u00e9pondeurs est de 90 %. Un mailing vocal r\u00e9ussi ne doit pas d\u00e9passer les 30 secondes et \u00eatre enregistr\u00e9 avec une voie humaine, de pr\u00e9f\u00e9rence, car plus authentique qu\u2019une synth\u00e8se vocale lors de l\u2019appel.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d8e7dc3852d2160ed2b9c0dfb2f9fcc8 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>05<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">La base de donn\u00e9es commerciale<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Appuyez-vous sur notre base de donn\u00e9es mobile qualifi\u00e9 pour conqu\u00e9rir efficacement de nouveaux clients et augmenter votre activit\u00e9 commerciale. La location d\u2019un fichier de prospection se fait en fonction de la client\u00e8le \u00e0 cibler et de votre activit\u00e9 (vente de produits ou services, conseils\u2026), ainsi, vous avez la possibilit\u00e9 de choisir parmi de nombreux crit\u00e8res ou informations cl\u00e9s de ciblage parmi les donn\u00e9es tels que : r\u00e9gion, d\u00e9partement, code postal, rayon d\u2019intervention, \u00e2ge des clients ou prospects, genre des clients ou prospects, activit\u00e9 professionnelle, revenus, couple, client c\u00e9libataire, habitation, animaux, automobile, centres d&rsquo;int\u00e9r\u00eat\u2026 Un fichier qualifi\u00e9 sur-mesure respectant des r\u00e8gles strictes visant \u00e0 prot\u00e9ger efficacement les consommateurs, et mises en place par la CNIL. La recherche de clients correspondant \u00e0 votre cible est simplifi\u00e9e gr\u00e2ce \u00e0 ces donn\u00e9es et informations \u00e0 caract\u00e8re commercial.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partez \u00e0 la conqu\u00eate de nouveaux clients ou prospects en utilisant au moins 2 outils de communication.<\/strong>\u00a0Sur notre plateforme en ligne facile \u00e0 utiliser, vous aurez la possibilit\u00e9 de g\u00e9rer vos contacts client ou prospect, cr\u00e9er vos messages personnalis\u00e9s en fonction de la m\u00e9thode op\u00e9ratoire choisie, g\u00e9rer votre service d\u2019envois commerciaux en imm\u00e9diat ou diff\u00e9r\u00e9, votre budget, et suivre vos campagnes de prospection marketing au jour le jour. Ces actions de prospection commerciale peuvent \u00e9galement \u00eatre int\u00e9gr\u00e9es \u00e0 la CRM de votre entreprise. La plateforme Spot-hit s\u2019adresse aux entreprises dont l\u2019objectif est d\u2019augmenter le volume de clients et des ventes en touchant efficacement un grand nombre de prospects via le SMS, RCS, Mail, Courrier, Base de Donn\u00e9es, Mailing vocal. Quelle que soit votre activit\u00e9, contactez-nous, nous vous donnerons tous les informations et les conseils dont vous avez besoin sur les services \u00e0 votre disposition concernant la prospection de nouveaux clients, car vous savez dor\u00e9navant comment prospecter efficacement et quels sont les canaux de prospection les plus efficaces !<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rents canaux de communication sont autant d\u2019outils indispensables \u00e0 la r\u00e9ussite de vos campagnes de prospection marketing commerciale : SMS, RCS, email, mailing vocal, courrier, base de donn\u00e9es.<\/p>\n","protected":false},"author":4,"featured_media":9589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS, RCS, email : Les canaux de communication pour prospecter efficacement<\/title>\n<meta name=\"description\" content=\"Les diff\u00e9rents canaux de communication tels le SMS, le RCS, l&#039;email, le mailing vocal, le courrier ou la base de donn\u00e9es prospects sont des outils indispensables \u00e0 la r\u00e9ussite de vos campagnes de prospection marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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