{"id":10776,"date":"2024-05-24T14:46:44","date_gmt":"2024-05-24T14:46:44","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=10776"},"modified":"2025-12-08T13:55:27","modified_gmt":"2025-12-08T13:55:27","slug":"informer","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/informer","title":{"rendered":"Informer efficacement vos clients"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-98b54677b932480501eaae2e2bc57933 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Informer avec le SMS<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un portable est consult\u00e9 environ 221 par jour et son taux de lecture est de 97 %, quand il s\u2019agit d\u2019informer,&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\">le SMS est outil indispensable<\/a>, encore sous-exploit\u00e9, alors qu\u2019il se pr\u00e9sente comme un alli\u00e9 de poids quand il s\u2019agit d\u2019informer un client, patient, ou prospect. L\u2019option r\u00e9ponse SMS offre une r\u00e9elle interaction en permettant \u00e0 vos destinataires de r\u00e9pondre \u00e0 votre message, notamment lors d\u2019enqu\u00eate de satisfaction, de formulaire&#8230;<\/p>\n<\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Informer avec le RCS<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS est une excellente solution pour informer efficacement vos clients.<\/p>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23db78b9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"7faf2f5b-c578-45c9-b39f-d3b01742944a\"><\/div><script async charset=\"utf-8\" src=\"https:\/\/widgets.rr.skeepers.io\/generated\/82f6ff4b-b178-7ef4-4522-8bd6b5c53984\/7faf2f5b-c578-45c9-b39f-d3b01742944a.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium wp-duotone-000000-eeeeee-1\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview-300x150.png\" alt=\"\" class=\"wp-image-10356\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview-300x150.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/04\/logo-testimonial-american-vintage__1_-removebg-preview.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:32px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote padding : 0; has-background\" style=\"background-color:#e6f6fd\"><blockquote><p>\u00ab\u00a0<em>Avec l\u2019accompagnement de Spot-Hit, nous venons d&rsquo;envoyer une campagne omnicanale en combinant SMS enrichi et RCS \u00e0 nos clients, promouvant une offre commerciale pour l&rsquo;\u00e9v\u00e9nement<\/em>.\u00a0\u00bb<\/p><cite><strong>Justine L.<\/strong><\/cite><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"has-text-color has-link-color wp-elements-15f04bf433b9db59bec16d413ebaf283 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>03<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Informer avec le mail<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Informez vos clients sur vos offres, nouveaut\u00e9s, promotions \u00e0 venir, en essayant de leur donner l\u2019inspiration tant attendue en leur faisant d\u00e9couvrir des id\u00e9es originales et particuli\u00e8rement attractives.&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/email-professionnel\">Vos messages mail<\/a>&nbsp;doivent captiver votre public qui reconna\u00eetra instantan\u00e9ment votre \u00abpatte\u00bb. Vous recherchez l\u2019interaction et l\u2019engagement. Ce peut \u00eatre, notamment, par le biais d\u2019une storytelling, elle apporte une authenticit\u00e9 recherch\u00e9e par les consommateurs.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b710129e\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac93f14ca3ca989c69e473c542a904da wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>04<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Informer avec le courrier<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Impression, mise sous enveloppe et affranchissement,&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/courrier-papier\">le routage postal simplifie l\u2019envoi de courrier<\/a>, gr\u00e2ce au publipostage en ligne. \u00c0 la fois simple et rapide, pour tous vos envois de courrier en masse. Argumenter de fa\u00e7on cibl\u00e9e et pertinente sur des supports de qualit\u00e9 et personnalisables permet de r\u00e9pondre \u00e0 une demande ou un besoin, d\u2019offrir une r\u00e9elle solution.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d8e7dc3852d2160ed2b9c0dfb2f9fcc8 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>05<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Informer avec le mailing vocal<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le mailing vocal est un autre moyen d\u2019entrer en communication avec vos clients, en diffusant un message vocal sur le r\u00e9pondeur de leur mobile, sans pour autant d\u00e9clencher la sonnerie de celui-ci. Une notification informe les mobinautes qu\u2019ils ont re\u00e7u un message. La voix est synonyme de proximit\u00e9, vos clients connaissent votre voix ou celle d\u2019un vendeur, renfor\u00e7ant ainsi leur sentiment de confiance, alors que vous vous adressez directement \u00e0 eux. Ce contact personnalis\u00e9 est en accord avec les attentes actuelles des consommateurs qui sont \u00e0 la recherche de l\u2019authentique sous toutes ses variantes.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f8694e5e348a230d5c43c9b8a7b1d9fd wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\">0<em>6<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">La base de donn\u00e9es<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Spot-hit, vous acc\u00e9dez&nbsp;<a href=\"https:\/\/www.spot-hit.fr\/base-prospects-opt-in\">\u00e0 des locations de fichiers de base de donn\u00e9es<\/a>&nbsp;actualis\u00e9es aupr\u00e8s de particuliers qualifi\u00e9es et v\u00e9rifi\u00e9es. Elles r\u00e9pondent aux exigences de la CNIL. Grace \u00e0 la base de donn\u00e9es, segmentez et ciblez vos prospects en un rien de temps par :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c2ge, genre, adresse, situation familiale, activit\u00e9, loisirs, habitude d\u2019achat\u2026 Afin d\u2019identifier les profils les plus pertinents pour votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informer, quels que soient le ou les canaux de communication utilis\u00e9s, parmi ceux propos\u00e9s sur notre site web, fait partie de la strat\u00e9gie marketing des entreprises visant \u00e0 cr\u00e9er, entretenir et renforcer un contact de proximit\u00e9 et privil\u00e9gi\u00e9 avec leurs clients. <\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contactez-nous pour en savoir plus sur la strat\u00e9gie \u00e0 adopter !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Informer est une pratique marketing qui vise \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client et la fid\u00e9lisation. L\u2019interaction apporte une r\u00e9elle valeur ajout\u00e9e, le consommateur appr\u00e9cie que l\u2019on se pr\u00e9occupe de lui, et toute la strat\u00e9gie tient au fait d\u2019envoyer un message pr\u00e9cis au bon moment. Il peut s\u2019agir d\u2019un suivi de livraison, d\u2019une commande, d\u2019un retour, d\u2019une confirmation de rendez-vous, d\u2019une demande d\u2019avis sur un produit ou un service\u2026<br \/>\nInformer, c\u2019est optimiser la relation client.<\/p>\n","protected":false},"author":4,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-10776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS, MMS et email marketing : Les outils pour informer simplement vos contacts<\/title>\n<meta name=\"description\" content=\"Informer est une pratique marketing qui vise \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client la fid\u00e9lisation et optimiser la relation 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