{"id":11060,"date":"2024-06-01T14:08:38","date_gmt":"2024-06-01T14:08:38","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=11060"},"modified":"2025-12-08T14:20:56","modified_gmt":"2025-12-08T14:20:56","slug":"suma-auto","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/suma-auto","title":{"rendered":"SUMA Auto"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Bonjour Audrey,\u202f&nbsp;vous \u00eates directrice marketing du groupe SUMA Automobiles, vous comptez plus de 13 concessionnaires automobiles sur 3 d\u00e9partements fran\u00e7ais. Le march\u00e9 de l\u2019auto est un exemple \u00e0 suivre sur le march\u00e9 du marketing mobile, pouvez-vous nous en dire plus sur vos actions marketing ?\u202f&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de communiquer diff\u00e9remment avec nos clients et prospects en prenant en compte leurs parcours d&rsquo;achat. Nous devons <strong>adapter nos messages<\/strong> et <strong>toucher nos cibles <\/strong>avec des campagnes performantes sur les devices qu\u2019ils utilisent au quotidien et le mobile en fait largement partie. Nous mettons en place diff\u00e9rentes actions de marketing mobile pour nos concessions : <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\">SMS<\/a> interactifs, VMS, emailings, banni\u00e8res dans la PQR web, r\u00e9seaux sociaux, \u2026 toutes toujours accompagn\u00e9es de mini-sites.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/automobile.png\" alt=\"\" class=\"wp-image-11067\" style=\"width:714px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/automobile.png 700w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/automobile-300x171.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png\" alt=\"\" class=\"wp-image-7815\" style=\"width:1167px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-300x11.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-768x28.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1536x57.png 1536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:20px\">Vous \u00eates une utilisatrice aguerrie de notre outil de cr\u00e9ation, quels sont les types de cr\u00e9ations que vous faites ?\u202f<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque campagne que nous lan\u00e7ons, nous mettons effectivement syst\u00e9matiquement en place aujourd\u2019hui des mini-sites ou des landing pages d\u00e9di\u00e9s totalement responsives. Elles permettent aux clients de <strong>retrouver plus d\u2019informations<\/strong> sur la campagne en cours et de visualiser en quelques clics les <strong>diff\u00e9rents CTA<\/strong> (prendre rdv, appeler le point de vente, localiser le point de vente\u2026). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous utilisons tr\u00e8s r\u00e9guli\u00e8rement les <strong>campagnes emailings et SMS<\/strong>, tr\u00e8s simples \u00e0 mettre en place gr\u00e2ce aux mod\u00e8les existants dans l\u2019outil. Le Vocal est \u00e9galement un canal tr\u00e8s simple \u00e0 impl\u00e9menter.\u202f<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png\" alt=\"\" class=\"wp-image-7815\" style=\"width:1167px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-300x11.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-768x28.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1536x57.png 1536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:20px\"><strong>Pour g\u00e9rer votre communication, vous utilisez la structure multi compte, vous pouvez dor\u00e9navant passer de compte en compte sans vous d\u00e9connecter, ce n\u2019\u00e9tait pas le cas avant ? \u202f &nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">La structure multi compte nous fait gagner un temps tr\u00e8s pr\u00e9cieux, car nous pouvons tr\u00e8s simplement dupliquer des campagnes d\u2019un compte \u00e0 l\u2019autre et \u00e9viter d\u2019avoir \u00e0 recr\u00e9er nos campagnes enti\u00e8rement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le passage d\u2019un compte \u00e0 un autre est tr\u00e8s fluide.\u202f&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1071\" height=\"782\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/Rectangle.png\" alt=\"\" class=\"wp-image-11065\" style=\"width:440px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/Rectangle.png 1071w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/Rectangle-300x219.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/Rectangle-1024x748.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/06\/Rectangle-768x561.png 768w\" sizes=\"(max-width: 1071px) 100vw, 1071px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png\" alt=\"\" class=\"wp-image-7815\" style=\"width:1167px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-300x11.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-768x28.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1536x57.png 1536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" 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communication.<\/p>\n","protected":false},"author":4,"featured_media":11061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-11060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Succ\u00e8s en s\u00e9rie - Suma Automobile<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Suma Automobile, concessionnaire automobile int\u00e8gre le marketing multicanal pour optimiser sa strat\u00e9gie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/suma-auto\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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