{"id":11357,"date":"2024-09-01T15:50:50","date_gmt":"2024-09-01T15:50:50","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=11357"},"modified":"2024-11-19T13:22:21","modified_gmt":"2024-11-19T13:22:21","slug":"interview-client-veka","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/interview-client-veka","title":{"rendered":"Le r\u00e9seau Fen\u00e9trier VEKA\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">VEKA est un r\u00e9seau d\u2019enseignes qui con\u00e7oit et extrude des profil\u00e9s en PVC destin\u00e9s \u00e0 la fabrication de fen\u00eatres, portes et coffres aux volets roulants.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, VEKA France a initi\u00e9 un r\u00e9seau de vente aux particuliers : le r\u00e9seau Fen\u00e9trier\u00ae VEKA qui compte une quarantaine de points de vente sur l\u2019ensemble de l&rsquo;hexagone.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VEKA poss\u00e8de deux types de magasins :&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des magasins destin\u00e9s aux particuliers&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des points de vente \u00ab\u00a0revendeurs\u00a0\u00bb\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"823\" height=\"578\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Polypose_Saintes\u00a9VEKA_1683x650-1.png\" alt=\"\" class=\"wp-image-11365\" style=\"width:562px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Polypose_Saintes\u00a9VEKA_1683x650-1.png 823w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Polypose_Saintes\u00a9VEKA_1683x650-1-300x211.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Polypose_Saintes\u00a9VEKA_1683x650-1-768x539.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique\u00a0<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Comment VEKA simplifie la communication avec ses franchis\u00e9s ?\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution :\u00a0<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Spot-Hit propose au r\u00e9seau VEKA un outil tout-en-un permettant aux franchis\u00e9s de prendre en main leur communication locale. Par le biais de celui-ci, le si\u00e8ge offre la possibilit\u00e9 aux diff\u00e9rents franchis\u00e9s de g\u00e9rer eux-m\u00eames leur marketing direct tout en mettant \u00e0 disposition des mod\u00e8les de campagnes pr\u00eats \u00e0 l\u2019emploi.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque magasin poss\u00e8de un acc\u00e8s personnalis\u00e9 \u00e0 la plateforme qui leur permet facilement d\u2019int\u00e9grer leurs bases de contact et de programmer leurs envois.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exemple en image.\u00a0\ud83d\udc47<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36ecd764df5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36ecd764df5\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"713\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-713x1024.png\" alt=\"\" class=\"wp-image-11363\" style=\"width:423px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-713x1024.png 713w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-209x300.png 209w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-768x1103.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-1069x1536.png 1069w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/09\/Group-134-1426x2048.png 1426w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectifs \/ R\u00e9sultats\u00a0<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Objectifs<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>R\u00e9sultats<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Simplifier la communication entre le si\u00e8ge et ses franchis\u00e9s<\/td><td class=\"has-text-align-center\" data-align=\"center\">Une totale autonomie des utilisateurs dans la gestion de leurs campagnes de marketing direct\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Assurer une image de marque coh\u00e9rente entre tous les magasins<\/td><td class=\"has-text-align-center\" data-align=\"center\">La mise en place de mod\u00e8les de messages par th\u00e9matiques partag\u00e9s aux franchis\u00e9s\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">D\u00e9velopper la visibilit\u00e9 locale des points de vente<\/td><td class=\"has-text-align-center\" data-align=\"center\">Augmentation du trafic en magasin\u00a0\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le r\u00e9seau Fen\u00e9trier\u00ae VEKA utilise le canal SMS pour booster sa communication locale en envoyant des messages cibl\u00e9s et personnalis\u00e9s \u00e0 ses clients. <\/p>\n","protected":false},"author":4,"featured_media":11370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-11357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le r\u00e9seau Fen\u00e9trier VEKA<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le r\u00e9seau Fen\u00e9trier\u00ae VEKA utilise le canal SMS pour booster sa communication locale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/interview-client-veka\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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