{"id":11576,"date":"2024-10-02T12:26:40","date_gmt":"2024-10-02T12:26:40","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=11576"},"modified":"2025-12-08T13:42:37","modified_gmt":"2025-12-08T13:42:37","slug":"courrier-client","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/courrier-client","title":{"rendered":"Courrier client"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-98b54677b932480501eaae2e2bc57933 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Le courrier client, toujours aussi efficace !<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement aux id\u00e9es re\u00e7ues, le courrier papier a toujours le vent en poupe ! Malgr\u00e9 l\u2019ascension fulgurante des diff\u00e9rents m\u00e9dias de communication en mati\u00e8re de marketing digital (emailing, SMS&#8230;), et les mutations constantes d\u2019un secteur en perp\u00e9tuelle \u00e9volution, le courrier postal tel que nous l\u2019avons toujours connu, s\u00e9duit toujours autant les consommateurs, sondage \u00e0 l\u2019appui !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inscrit au sein d\u2019une strat\u00e9gie de communication omnicanale, la campagne courrier occupe une place de choix. Un temps mis de c\u00f4t\u00e9 au profit du webmarketing, le courrier client revient en force, et affiche des r\u00e9sultats au top !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, c\u2019est en associant campagne digitale et campagne papier que les entreprises s\u2019assurent des performances optimales.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Le courrier client, un m\u00e9dia puissant !<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le courrier papier affiche ces derni\u00e8res ann\u00e9es de tr\u00e8s bons r\u00e9sultats, et une \u00e9volution constante de sa popularit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, nous estimons qu\u2019\u00e0 l\u2019heure actuelle, pr\u00e8s de 94% des consommateurs fran\u00e7ais lisent au minimum un courrier par semaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur une semaine de courrier re\u00e7u et ouvert, nous distinguons quatre types d\u2019imprim\u00e9s* :<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>69,8 % repr\u00e9sentent un courrier publicitaire non adress\u00e9 (flyer, catalogue ou autre),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58,1 % repr\u00e9sentent un courrier publicitaire nominatif,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>47,4 % repr\u00e9sentent un courrier papier non commercial,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>72,8 % repr\u00e9sentent un courrier personnel administratif, bancaire ou similaire.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La moyenne des courriers lus chaque semaine s\u2019\u00e9l\u00e8ve \u00e0 un total de 11 en moyenne ; un chiffre peu \u00e9lev\u00e9 qui permet aux entreprises de b\u00e9n\u00e9ficier d\u2019une r\u00e9elle visibilit\u00e9 au travers de ce m\u00e9dia, puisque confront\u00e9 \u00e0 finalement peu de concurrence\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A savoir : seule une minorit\u00e9 de la population fran\u00e7aise a indiqu\u00e9 son souhait de ne plus \u00eatre sollicit\u00e9 par la pub : moins de 2 personnes sur 10, contre 3 sur 10 pour les publicit\u00e9s online. Le chant du cygne n\u2019est pas pr\u00e8s de se faire entendre en ce qui concerne le courrier client !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces chiffres nous indiquent, bien au contraire, que le mailing postal reste un vecteur de communication majeur, d\u2019autant plus que la quasi-totalit\u00e9 de la population en France dispose d\u2019une bo\u00eete aux lettres. <\/p>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"has-text-color has-link-color wp-elements-15f04bf433b9db59bec16d413ebaf283 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>03<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Le courrier client, une fa\u00e7on plus humaine de communiquer<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le courrier \u00e0 de nombreux atouts, et son aspect plus \u00ab chaleureux \u00bb s\u00e9duit une grande partie des prospects qui continuent \u00e0 appr\u00e9cier ce contact avec le papier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est ainsi que plus de la moiti\u00e9 des 15-34 ans restent persuad\u00e9s que le papier donne une dimension plus \u00ab humaine \u00bb aux entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019aspect tangible du papier apporte clairement une r\u00e9elle valeur ajout\u00e9e dans une campagne marketing. Il permet d\u2019\u00e9tablir une vraie relation avec le client, qui se sent davantage interpell\u00e9 par une publicit\u00e9 lorsque celle-ci lui est distribu\u00e9e en main propre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cet attrait, le courrier remporte la bataille des m\u00e9dias les plus consult\u00e9s avec 92% de lecture, contre 83 % pour l&#8217;email.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-da2a4e83\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac93f14ca3ca989c69e473c542a904da wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>04<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Le combo courrier papier \/ courrier digital, un duo gagnant !<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conqu\u00e9rir et fid\u00e9liser de nouveaux clients, le courrier publicitaire associ\u00e9 \u00e0 la communication digitale se compl\u00e8tent \u00e0 merveille, car il constitue un duo gagnant pour les entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, la publicit\u00e9 papier permet de diffuser une information, qui sera par la suite relay\u00e9e sur un site web o\u00f9 un achat pourra \u00eatre concr\u00e9tis\u00e9 (site marchand).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donc oui, le courrier client est plus que jamais efficace, et ne doit surtout pas \u00eatre consid\u00e9r\u00e9 comme un moyen de communication \u00ab retro \u00bb, sans aucune utilit\u00e9. Les nombreuses sources cit\u00e9es dans cet article d\u00e9montrent que le courrier papier est indubitablement d\u2019actualit\u00e9 !<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns liens-seo is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Voir \u00e9galement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.spot-hit.fr\/courrier-papier\">Routage courrier postal<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/mailing-papier\">Mailing courrier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/courrier-commercial\">Envoi de courrier commercial<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boostez votre communication avec un courrier client efficace et personnalis\u00e9 ! Que ce soit pour fid\u00e9liser, informer ou relancer, un courrier bien pens\u00e9 renforce votre lien avec vos clients. Gagnez en confiance et cr\u00e9dibilit\u00e9 en envoyant des messages qui marquent et g\u00e9n\u00e8rent des r\u00e9sultats.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-11576","post","type-post","status-publish","format-standard","hentry","category-seo-courrier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Courrier client : Un m\u00e9dia puissant pour votre strat\u00e9gie marketing<\/title>\n<meta name=\"description\" content=\"Effectuez des campagnes de prospection par email aupr\u00e8s de prospects qualifi\u00e9s avec vos crit\u00e8res. 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