{"id":11714,"date":"2024-10-30T14:28:03","date_gmt":"2024-10-30T14:28:03","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=11714"},"modified":"2026-02-19T16:38:04","modified_gmt":"2026-02-19T16:38:04","slug":"fichier-optin","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/fichier-optin","title":{"rendered":"Fichier optin"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019obtention d\u2019un fichier Opt-in de grande qualit\u00e9 vous apportera toute la satisfaction de pouvoir b\u00e9n\u00e9ficier d\u2019une liste de clients potentiels extr\u00eamement qualifi\u00e9s, dans le but d\u2019agrandir votre r\u00e9seau de prospection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention tout de m\u00eame \u00e0 la l\u00e9gislation sur les fichiers Opt-in, une agence se doit de respecter les consignes exig\u00e9es par la CNIL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spot-Hit vous permet d\u2019avoir toutes les cartes en main, afin de r\u00e9aliser les objectifs \u00e9tablis pour votre campagne publicitaire en toute clart\u00e9 !<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-ae62dbe218e17c168a2709bfbb748f10 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Qu\u2019est-ce qu\u2019une base de donn\u00e9es Opt-In, quels sont ses caract\u00e9ristiques ?<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La qualification Opt-in (qui signifie \u00ab option d\u2019adh\u00e9sion \u00bb en fran\u00e7ais) correspond \u00e0 une information personnelle (adresse email ou postale, num\u00e9ro de t\u00e9l\u00e9phone \u2026) dont le propri\u00e9taire a explicitement, et, au pr\u00e9alable, autoris\u00e9 l\u2019utilisation \u00e0 des fins commerciales. Cela correspond \u00e0 ce qu\u2019exige la CNIL (\u00ab Commission nationale de l&rsquo;informatique et des libert\u00e9s \u00bb). Les fichiers que nous vous proposons r\u00e9pondent \u00e0 ces crit\u00e8res.<\/p>\n\n\n\n<div style=\"height:96px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"has-text-color has-link-color wp-elements-b5a8f493b267dd76a6b7c37b64e8b290 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>02<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Les crit\u00e8res de segmentation disponibles dans une base de donn\u00e9es Opt-in sont les suivants :<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact des particuliers (num\u00e9ro de t\u00e9l\u00e9phone fixe ou mobile, adresse email),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La g\u00e9o localisation (leur adresse),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leurs donn\u00e9es d\u00e9mographiques (tranche d\u2019\u00e2ge, nombre d\u2019enfants, genre H\/F\u2026),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2018activit\u00e9 professionnelle et parfois m\u00eame leurs revenus,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le type de logement dans lequel ils vivent et s \u2018ils sont locataires ou propri\u00e9taires,<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les informations concernant leur moyen de transport (propri\u00e9taire de leur voiture, transports en commun),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leurs centres d\u2019int\u00e9r\u00eat (Auto, bricolage, musique, voyage\u2026),<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ou encore les informations relatives \u00e0 leur smartphone ou \u00e0 leur mobile.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Plus le degr\u00e9 de ciblage de prospection sera pr\u00e9cis, plus vos campagnes seront efficaces. Elles auront un meilleur impact qui permettra de transformer un simple internaute en un nouveau client !<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-12ebdce4\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-15f04bf433b9db59bec16d413ebaf283 wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>03<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Comment obtenir un fichier Opt-in ?<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-dee2fb34\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment les entreprises peuvent obtenir un fichier Opt-in qui contenant plusieurs millions d\u2019informations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Par la location aupr\u00e8s d\u2019un \u00e9diteur d\u2019un fichier email particulier, c\u2019est la prospection BtoC<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-42c95ffb\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ou encore, pas la collecte des informations et la cr\u00e9ation d\u2019une base de donn\u00e9es en interne.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Nous vous proposons des fichiers qualifi\u00e9s de tr\u00e8s bonne qualit\u00e9 sur une plateforme facile \u00e0 manipuler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentez vos fichiers clients facilement et facilitez la mise en place de campagne marketing avec l\u2019achat ou la location fichiers, nous sommes l\u00e0 pour vous conseiller !<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-12ebdce4\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ac93f14ca3ca989c69e473c542a904da wp-block-paragraph\" style=\"color:#ebebeb;font-size:64px;font-style:italic;font-weight:900\"><em>04<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px;font-style:normal;font-weight:500\">Notre but, vous aider \u00e0 atteindre votre objectif : ciblez, envoyez !<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Notre objectif, en vous donnant acc\u00e8s \u00e0 nos offres de fichiers Opt-in, est de vous faire b\u00e9n\u00e9ficier de la meilleure exposition possible, et ainsi, de d\u00e9velopper vos ventes de mani\u00e8re exponentielle. Nos fichiers sont mis \u00e0 jour r\u00e9guli\u00e8rement, et certifi\u00e9s, afin de vous pr\u00e9senter ce qui se fait de mieux sur le march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous offrons \u00e0 nos clients une gamme de prestations globales de marketing direct pour entreprise, ainsi que des solutions compl\u00e8tes \u00e0 des prix toujours attractifs. N\u2019h\u00e9sitez pas \u00e0 nous contacter ou \u00e0 demander un devis, nous vous r\u00e9pondrons rapidement.<\/p>\n\n\n\n<div style=\"height:128px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns liens-seo is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Voir \u00e9galement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/prospection-sms\">Prospection SMS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/fichier-sms\">Envoi de fichier SMS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/fichier-email\">Location de fichier email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/fichier-adresse\">Location de fichier adresse<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/fichier-prospect\">Location de fichier prospect<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spot-hit.fr\/ressources\/fichier-client\">Location fichier client<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 l\u2019e-commerce occupe une place majeure dans la strat\u00e9gie de communication d\u2019une entreprise, il est imp\u00e9ratif de pouvoir b\u00e9n\u00e9ficier de bases de donn\u00e9es pertinentes si l \u2018on veut r\u00e9aliser une campagne multi-canal efficace (campagne SMS, emailing&#8230;).<\/p>\n<p>En effet, vous d\u00e9couvrirez rapidement que votre succ\u00e8s est directement li\u00e9 \u00e0 la qualit\u00e9 du fichier contenant les informations utilis\u00e9es pour contacter vos diff\u00e9rents prospects ou clients.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-11714","post","type-post","status-publish","format-standard","hentry","category-seo-optin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fichier Optin \u21d2 d\u00e9finition, l\u00e9gislation, r\u00e8gle : ce qu&#039;il faut savoir<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019heure o\u00f9 l\u2019e-commerce occupe une place majeure dans la strat\u00e9gie de communication d\u2019une entreprise, b\u00e9n\u00e9ficier de bases de donn\u00e9es pertinentes est primordial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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