{"id":12061,"date":"2024-11-01T08:37:00","date_gmt":"2024-11-01T08:37:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=12061"},"modified":"2024-12-04T08:54:59","modified_gmt":"2024-12-04T08:54:59","slug":"equip-horse","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/equip-horse","title":{"rendered":"Equip&rsquo;Horse"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A propos d&rsquo;Equip&rsquo;Horse : <\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9\u00e9e en 1987, <strong>EQUIP\u2019HORSE<\/strong> est sp\u00e9cialis\u00e9e dans la distribution de biens d&rsquo;\u00e9quipement et de consommables li\u00e9s au monde du cheval.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Son origine remonte \u00e0 plus de 50 ans avec Monsieur RUAUX p\u00e8re, qui \u00e9tait alors mar\u00e9chal-ferrant \u00e0 Marolles, dans le Calvados. Nous sommes donc situ\u00e9s au c\u0153ur de la Normandie, dans le berceau de la plus grande r\u00e9gion fran\u00e7aise d&rsquo;\u00e9levage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EQUIP\u2019HORSE diffuse depuis de nombreuses ann\u00e9es une large gamme de produits aupr\u00e8s des professionnels et passionn\u00e9s du cheval gr\u00e2ce \u00e0 son catalogue de vente par correspondance, \u00e0 son site Internet et \u00e0 sa pr\u00e9sence sur les principaux salons fran\u00e7ais et internationaux.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/12\/banniere-equip-horse-1024x379.jpg\" alt=\"\" class=\"wp-image-12071\" style=\"width:859px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/12\/banniere-equip-horse-1024x379.jpg 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/12\/banniere-equip-horse-300x111.jpg 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/12\/banniere-equip-horse-768x284.jpg 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/12\/banniere-equip-horse.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Probl\u00e9matique\u202f :\u00a0<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Comment la marque EQUIP\u2019HORSE a-t-elle r\u00e9ussi \u00e0 am\u00e9liorer l&rsquo;efficacit\u00e9 de ses campagnes promotionnelles en utilisant les SMS pendant les p\u00e9riodes commerciales importantes ?&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Objectifs \/ r\u00e9sultats\u202f :&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Objectifs<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>R\u00e9sultats<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Augmenter la visibilit\u00e9 des offres\u202f\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">Augmentation du taux de conversion\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Encourager les clients \u00e0 r\u00e9agir rapidement aux promotions<\/td><td class=\"has-text-align-center\" data-align=\"center\">Une augmentation de la r\u00e9activit\u00e9 aux promotions re\u00e7ues par SMS\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Am\u00e9liorer la fid\u00e9lisation client<\/td><td class=\"has-text-align-center\" data-align=\"center\">Une fid\u00e9lit\u00e9 accrue, favorisant une relation de confiance et de fid\u00e9lit\u00e9 envers la marque\u00a0\u00a0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mettre avant de l\u2019image de marque\u202f\u00a0<\/td><td class=\"has-text-align-center\" data-align=\"center\">Augmentation de la notori\u00e9t\u00e9 de la marque\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 la relation client est cl\u00e9, Equip&rsquo;Horse a choisi le SMS comme levier strat\u00e9gique pour fid\u00e9liser ses clients. Retour sur son exp\u00e9rience !<\/p>\n","protected":false},"author":4,"featured_media":12077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Succ\u00e8s en s\u00e9rie - Equip&#039;Horse<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Equip&#039;Horse, sp\u00e9cialiste dans l&#039;\u00e9quipement du cheval et du cavalier utilise le SMS dans sa strat\u00e9gie de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/equip-horse\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Succ\u00e8s en s\u00e9rie - 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