{"id":12672,"date":"2025-01-01T20:30:00","date_gmt":"2025-01-01T20:30:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=12672"},"modified":"2025-03-20T09:27:24","modified_gmt":"2025-03-20T09:27:24","slug":"la-cool-baby-academy","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/la-cool-baby-academy","title":{"rendered":"La Cool Baby Academy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00c0 propos de la Cool Baby Academy <\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Cool Baby Academy<\/strong>, c\u2019est l\u2019application incontournable d\u00e9di\u00e9e \u00e0 la parentalit\u00e9, con\u00e7ue pour accompagner les parents d\u2019enfants de 0 \u00e0 5 ans \u00e0 chaque \u00e9tape de leur d\u00e9veloppement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un abonnement mensuel, les parents re\u00e7oivent chaque mois du contenu personnalis\u00e9, adapt\u00e9 \u00e0 l\u2019\u00e2ge et au d\u00e9veloppement de l\u2019enfant. Mais ce n\u2019est pas tout ! <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des s\u00e9ances de groupe en direct<\/strong>&nbsp;avec des professionnels sp\u00e9cialis\u00e9s, pr\u00eats \u00e0 r\u00e9pondre \u00e0 toutes leurs questions.<\/li>\n\n\n\n<li><strong>Une assistante virtuelle disponible 24h\/24 et 7j\/7<\/strong>, pour un soutien en continu, jour et nuit.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En bref,&nbsp;<strong>la Cool Baby Academy<\/strong>&nbsp;est une solution cl\u00e9 en main pour une parentalit\u00e9 \u00e9panouie : des conseils sur-mesure, un acc\u00e8s direct \u00e0 des experts, et un accompagnement constant pour des journ\u00e9es (et nuits) plus sereines. Parce que chaque parent m\u00e9rite d\u2019\u00eatre bien entour\u00e9 !<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/Picture1-1024x611.png\" alt=\"\" class=\"wp-image-12674\" style=\"width:794px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/Picture1-1024x611.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/Picture1-300x179.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/Picture1-768x458.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/Picture1.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi : <\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La Cool Baby Academy organise r\u00e9guli\u00e8rement des webinars pour fournir des outils concrets et adapt\u00e9s aux d\u00e9fis quotidiens des parents. Ces \u00e9v\u00e9nements en ligne jouent un r\u00f4le cl\u00e9 dans l&rsquo;engagement de leur communaut\u00e9 de mamans et la pr\u00e9sentation de leurs nouvelles actions. Elle \u00e9tait confront\u00e9e \u00e0 un d\u00e9fi de taille : augmenter le taux de pr\u00e9sence \u00e0 ses \u00e9v\u00e9nements. L&rsquo;\u00e9quipe avait donc besoin d\u2019un outil simple et efficace pour augmenter son taux de participation.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution : <\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe de la Cool Baby Academy a mis en place un syst\u00e8me de relance par SMS, en envoyant un message 15 minutes avant le d\u00e9but du live pour rappeler aux mamans inscrites de se connecter. Le message \u00e9tait court, clair et contenait un lien direct vers la page de connexion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle a \u00e9galement utilis\u00e9 cette solution pour accompagner la fermeture des ventes, en envoyant un dernier SMS pour inciter son audience \u00e0 s\u2019inscrire.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a36ecd8e51dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a36ecd8e51dc\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1280\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy.png\" alt=\"\" class=\"wp-image-12680\" style=\"width:358px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy.png 1280w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy-150x300.png 150w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy-512x1024.png 512w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy-768x1536.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/SMS-cool-baby-academy-1024x2048.png 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats : <\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats ont montr\u00e9 une nette progression. Avant l\u2019adoption du SMS, le taux de pr\u00e9sence \u00e9tait de 21 %. Avec les premi\u00e8res campagnes, ce taux a rapidement grimp\u00e9 \u00e0 30 %. L\u2019\u00e9quipe de la Cool Baby Academy a \u00e9galement utilis\u00e9 l\u2019outil de lien court propos\u00e9 par Spot-Hit pour \u00e9valuer les retomb\u00e9es de ses envois et identifier les destinataires ayant cliqu\u00e9 sur les liens des messages. Ces relances ont \u00e9t\u00e9 d\u00e9terminantes pour convertir les inscriptions en participations effectives.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment la Cool Baby Academy int\u00e8gre le SMS dans sa strat\u00e9gie de relance pour maximiser la participation \u00e0 ses \u00e9v\u00e9nements en ligne.<\/p>\n","protected":false},"author":4,"featured_media":12685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Succ\u00e8s en s\u00e9rie : La Cool Baby Academy<\/title>\n<meta name=\"description\" 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