{"id":12695,"date":"2025-03-01T09:16:00","date_gmt":"2025-03-01T09:16:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=12695"},"modified":"2025-03-20T09:17:35","modified_gmt":"2025-03-20T09:17:35","slug":"tartine-et-chocolat","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/tartine-et-chocolat","title":{"rendered":"Tartine et chocolat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Tartine et chocolat\u202f: tout l\u2019univers de l\u2019enfance \u202f!<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9\u00e9e en 1977 par Catherine Painvin, Tartine et Chocolat incarne l\u2019\u00e9l\u00e9gance et la douceur de l\u2019enfance \u00e0 travers des v\u00eatements haut de gamme. Avec un esprit r\u00e9solument tourn\u00e9 vers le beau, le chic et l\u2019intemporel, Tartine et Chocolat s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable dans l\u2019univers de la mode enfantine. Le nom de la marque puise son inspiration dans les souvenirs d\u2019enfance de sa fondatrice, pour qui le go\u00fbter repr\u00e9sentait un moment pr\u00e9cieux et enchanteur, empreint de partage et de plaisir\u202f!&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-tartine-et-chocolat-1024x680.png\" alt=\"\" class=\"wp-image-12705\" style=\"width:551px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-tartine-et-chocolat-1024x680.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-tartine-et-chocolat-300x199.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-tartine-et-chocolat-768x510.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-tartine-et-chocolat.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les ann\u00e9es 80, la marque se d\u00e9veloppe et ouvre ses premiers points de vente physiques, affirmant son positionnement raffin\u00e9 et sa vision unique de la mode.\u00a0<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-boutique-tartine-1024x680.png\" alt=\"\" class=\"wp-image-12703\" style=\"width:551px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-boutique-tartine-1024x680.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-boutique-tartine-300x199.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-boutique-tartine-768x510.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/03\/image-boutique-tartine.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil des ann\u00e9es, la marque s\u2019est distingu\u00e9e gr\u00e2ce \u00e0 des cr\u00e9ations embl\u00e9matiques qui incarnent les valeurs de la maison\u202f: \u00e9l\u00e9gance, douceur et intemporalit\u00e9.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La rayure garda\u202f:&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9lectionn\u00e9e par Catherine Painvin dans la boutique de tissus de ses parents, la rayure Garda est devenue le motif phare de la marque. Pr\u00e9sente sur les collections de pr\u00eat-\u00e0-porter, de nurserie et de peluches, elle rappelle parfaitement l\u2019esprit d\u2019\u00e9l\u00e9gance qui d\u00e9finit Tartine et Chocolat.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u00e9on le h\u00e9risson\u202f:&nbsp;&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Embl\u00e8me de la maison, L\u00e9on le H\u00e9risson accompagne les collections de la Maison depuis ses d\u00e9buts. En peluche d\u00e9licate, en broderie raffin\u00e9e ou encore en nacre, cet adorable compagnon signe avec charme et po\u00e9sie l\u2019identit\u00e9 de Tartine et chocolat, offrant une touche d\u2019enfance et de r\u00eave \u00e0 chaque cr\u00e9ation.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ptisenbon\u202f : <\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9e en 1987 en collaboration avec Givenchy, Ptisenbon est devenue la premi\u00e8re fragrance pour b\u00e9b\u00e9. Avec ses notes fra\u00eeches et florales de ch\u00e8vrefeuille, de muguet et de jasmin transparent, ce parfum est depuis 30 ans le pr\u00e9f\u00e9r\u00e9 des mamans et des enfants\u202f!&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, Tartine et chocolat \u00e9crit une nouvelle page de son histoire avec l\u2019arriv\u00e9e en 2024 d\u2019Emilie Zannier \u00e0 la t\u00eate de la maison. La marque continue de sublimer l\u2019enfance avec une vision intemporelle et raffin\u00e9e, fid\u00e8le \u00e0 son h\u00e9ritage tout en s\u2019inscrivant dans l\u2019air du temps.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cr\u00e9er des instants magiques en boutique pour No\u00ebl<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tartine et Chocolat a c\u00e9l\u00e9br\u00e9 No\u00ebl en organisant des \u00ab\u00a0Christmas Party\u00a0\u00bb dans plusieurs de ses boutiques en d\u00e9cembre, m\u00e9tamorphosant chaque point de vente en lieu magique et f\u00e9erique\u202f! Pour \u00e9merveiller les petits comme les grands, les magasins proposaient des animations uniques comme : un stand de gaufres gourmandes et un atelier ludique pour \u00e9crire sa lettre au P\u00e8re No\u00ebl. Un moment privil\u00e9gi\u00e9 pour plonger les clients dans l\u2019esprit de No\u00ebl et les faire patienter jusqu\u2019au grand jour.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique :<\/strong> Comment inciter les clients \u00e0 se d\u00e9placer en magasin pour vivre ces exp\u00e9riences uniques ?&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand Tartine et Chocolat invite No\u00ebl dans vos messages !<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour promouvoir ses \u00e9v\u00e8nements de No\u00ebl, la marque Tartine et Chocolat a mis en place des campagnes SMS. Leurs clients ont re\u00e7u une invitation d\u00e9taillant le programme de l\u2019\u00e9v\u00e8nement, directement sur leur t\u00e9l\u00e9phone. En misant sur la rapidit\u00e9 et l\u2019engagement qu\u2019offre le SMS, la marque a su maximiser l\u2019interaction avec son audience et dynamiser la participation.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Tartine et Chocolat, marque de v\u00eatements chics et \u00e9l\u00e9gants pour b\u00e9b\u00e9s et enfants a utilis\u00e9 le SMS pour am\u00e9liorer son exp\u00e9rience client.<\/p>\n","protected":false},"author":4,"featured_media":12709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tartine et chocolat - 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