{"id":13450,"date":"2025-05-12T09:08:09","date_gmt":"2025-05-12T09:08:09","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=13450"},"modified":"2025-05-12T09:12:54","modified_gmt":"2025-05-12T09:12:54","slug":"rcs-5-campagnes-estivales-que-vos-clients-vont-adorer","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/rcs-5-campagnes-estivales-que-vos-clients-vont-adorer","title":{"rendered":"RCS\u00a0: 5 campagnes estivales que vos clients vont adorer\u00a0!"},"content":{"rendered":"\n
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La p\u00e9riode estivale, c\u2019est le moment parfait pour cr\u00e9er du lien avec votre audience\u2026 et le RCS (ou le SMS 2.0) est votre meilleur alli\u00e9 pour remplir cet objectif. Il vous permet d\u2019ajouter des images, des emojis ou encore des boutons d\u2019action \u00e0 votre message. Tout ce qu\u2019il faut pour rendre vos communications plus attrayantes et s\u00e9duisantes. Et \u00e7a tombe bien, on vous a pr\u00e9par\u00e9 5 id\u00e9es de campagnes estivales \u00e0 mettre en place avec ce canal. Promis, vos clients vont les adorer ! \ud83d\ude0d<\/p>\n\n\n\n

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Un jeu concours \ud83c\udf34<\/h2>\n\n\n\n
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Quoi de mieux qu\u2019un jeu concours pour engager de mani\u00e8re proactive vos clients. Que vous \u00e9voluiez dans le secteur du pr\u00eat-\u00e0-porter, de la restauration ou encore de l\u2019ameublement, c\u2019est l\u2019occasion de proposer une communication originale qui sort des sentiers battus. Une initiative qui peut vous permettre de vous diff\u00e9rencier et d\u2019attirer l\u2019attention sur votre marque.<\/p>\n\n\n\n

Le RCS, vous permet de diffuser efficacement la communication de votre jeu concours, qu\u2019il soit organis\u00e9 sur les r\u00e9seaux sociaux, sur votre site web ou encore directement dans votre point de vente. Cet outil vous offre de nombreuses possibilit\u00e9s pour exprimer votre cr\u00e9ativit\u00e9 !<\/p>\n\n\n\n

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Exemple : <\/strong><\/p>\n\n\n\n

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\ud83d\udca1Le plus :<\/strong><\/p>\n\n\n\n

    \n
  • Int\u00e9grez \u00e0 votre message un bouton d\u2019action \u00ab\u00a0Je participe\u00a0\u00bb qui m\u00e8ne vers la page de participation. Ainsi, votre destinataire pourra facilement s\u2019y rendre depuis le message envoy\u00e9 et depuis son application de messagerie native.<\/li>\n\n\n\n
  • Annoncez-le ou les lots \u00e0 remporter et mettez-les en avant avec un joli visuel (ou m\u00eame une vid\u00e9o) pour attirer l\u2019attention\u00a0!\u00a0\ud83d\ude09<\/li>\n<\/ul>\n\n\n\n
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    Invitation \u00e0 une soir\u00e9e VIP ou un afterwork en boutique \ud83c\udf78<\/h2>\n\n\n\n
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    Avec l\u2019arriv\u00e9e des beaux jours, pourquoi ne pas organiser une soir\u00e9e VIP \u00e0 destination de vos meilleurs clients directement en point de vente ou dans votre showroom ? C\u2019est l\u2019occasion d\u2019instaurer une relation privil\u00e9gi\u00e9e avec votre audience et une bonne mani\u00e8re de les fid\u00e9liser.<\/p>\n\n\n\n

    Et l\u00e0 encore, le RCS peut \u00eatre un partenaire de taille pour communiquer et faire venir du monde \u00e0 votre \u00e9v\u00e8nement. Cr\u00e9ez une invitation qui se distingue avec une image attrayante, la date, le lieu et un CTA (call-to-action) \u00ab\u00a0Je participe\u00a0\u00bb pour permettre \u00e0 vos destinataires de confirmer leur pr\u00e9sence.<\/p>\n\n\n\n

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    Exemple :<\/strong><\/p>\n\n\n\n

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    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    \ud83d\udca1Le plus :<\/strong> Si vous voulez que vos clients n\u2019oublient pas l\u2019\u00e9v\u00e8nement, vous pouvez leur proposer de l\u2019ajouter \u00e0 leur agenda. Pratique, non ? \ud83d\ude0a<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    L\u2019organisation d\u2019un \u00e9v\u00e8nement \u00e9ph\u00e9m\u00e8re \ud83c\udf1e<\/h2>\n\n\n\n
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    Vous organisez une tourn\u00e9e d\u2019\u00e9t\u00e9 avec des animations, un pop-up store ou vous lancez une op\u00e9ration \u00e9ph\u00e9m\u00e8re (march\u00e9, foodtruck, animation en bord de plage) ? L\u2019envoi d\u2019un message RCS est l\u2019outil parfait pour communiquer avec vos clients au niveau local et leur permettre de suivre vos derni\u00e8res actualit\u00e9s.<\/p>\n\n\n\n

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    Exemple :<\/strong><\/p>\n\n\n\n

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    \ud83d\udca1Le plus :<\/strong>  Personnalisez votre message, ajoutez une belle photo de votre stand ou camion, int\u00e9grez un bouton avec votre localisation. C\u2019est clair, pratique et surtout, cela donne envie de venir vous rencontrer.<\/p>\n\n\n\n

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    Offres last minute aux vacanciers de derni\u00e8re minute \u2708\ufe0f<\/h2>\n\n\n\n
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    Vos clients qui n’ont pas encore r\u00e9serv\u00e9, qui attendent les bons plans, ou qui cherchent des id\u00e9es de derni\u00e8re minute ? Et bien, c\u2019est le moment parfait pour leur en parler.<\/p>\n\n\n\n

    Gr\u00e2ce au RCS, vous pouvez envoyer une offre sp\u00e9ciale \u00ab\u00a0derni\u00e8re minute\u00a0\u00bb avec un texte en int\u00e9grant des termes qui incitent vos clients \u00e0 agir rapidement.<\/p>\n\n\n\n

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    Exemple :<\/strong><\/p>\n\n\n\n

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    \ud83d\udca1Le plus :<\/strong> Si vous proposez plusieurs destinations, prestations ou types de voyage, vous pouvez utiliser un carrousel avec plusieurs cartes en y ajoutant un bouton d\u2019action sous chaque offre permet \u00e0 vos destinataires de se faire une id\u00e9e rapide et de visualiser des suggestions si l\u2019h\u00e9sitation s\u2019installe.<\/p>\n\n\n\n

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    La promotion des soldes d\u2019\u00e9t\u00e9 \ud83d\udecd\ufe0f<\/h2>\n\n\n\n
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    \u00c9videmment, les soldes d\u2019\u00e9t\u00e9 reste toujours un \u00e9v\u00e8nement incontournable pour de nombreuses marques. Et vos clients sont toujours \u00e0 l\u2019aff\u00fbt de bonnes affaires. Face \u00e0 la densit\u00e9 de communications envoy\u00e9es pendant cette p\u00e9riode, proposer une communication diff\u00e9renciante est essentielle pour continuer d\u2019exister et se d\u00e9marquer.<\/p>\n\n\n\n

    Avec le RCS, vous pouvez partager une campagne qui sort du lot ! Par exemple, une s\u00e9lection des meilleures promotions en images, un bouton \u00a0\u00bb Voir les soldes\u201d vers votre site e-commerce et m\u00eame un code promo exclusif int\u00e9gr\u00e9 directement dans le message.<\/p>\n\n\n\n

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    Exemple :<\/strong> <\/p>\n\n\n\n

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    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
    <\/div>\n\n\n\n

    \ud83d\udca1Le plus :<\/strong> Si vous proposez plusieurs destinations, prestations ou types de voyage, vous pouvez utiliser un carrousel avec plusieurs cartes en y ajoutant un bouton d\u2019action sous chaque offre permet \u00e0 vos destinataires de se faire une id\u00e9e rapide et de visualiser des suggestions si l\u2019h\u00e9sitation s\u2019installe.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    D\u00e9couvrez 5 campagnes RCS estivales pour booster l\u2019engagement de vos clients cet \u00e9t\u00e9 ! Des id\u00e9es cr\u00e9atives et impactantes pour s\u00e9duire votre audience.<\/p>\n","protected":false},"author":4,"featured_media":13462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[34,35,26],"class_list":["post-13450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenu-pratique","tag-acquisition","tag-fidelisation","tag-marketing-mobile"],"yoast_head":"\nRCS\u00a0: 5 campagnes estivales que vos clients vont adorer\u00a0!<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 5 campagnes RCS estivales pour booster l\u2019engagement de vos clients cet \u00e9t\u00e9 ! 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