{"id":14,"date":"2021-03-05T13:12:00","date_gmt":"2021-03-05T13:12:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=14"},"modified":"2024-11-16T14:40:37","modified_gmt":"2024-11-16T14:40:37","slug":"conseils-du-sms","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/conseils-du-sms","title":{"rendered":"Les 10 conseils du SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans cette br\u00e8ve, nous proposons 10 conseils simples pour optimiser la r\u00e9ussite de vos campagnes SMS. Ceux-ci proviennent d\u2019une analyse des campagnes ayant obtenu les meilleures statistiques de retour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1 IDENTIFIEZ-VOUS !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trop souvent, les destinataires se posent la question de conna\u00eetre quelle entreprise leur envoie des SMS commerciaux. La personnalisation de l\u2019exp\u00e9diteur est importante ! Il faut que vos destinataires puissent vous identifier <strong>CLAIREMENT<\/strong> et <strong>RAPIDEMENT<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marche \u00e0 suivre<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Personnalisez l\u2019exp\u00e9diteur<\/li>\n\n\n\n<li>Pr\u00e9cisez votre nom d\u2019entreprise dans le corps du message<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">2 LES 3 Q !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00eatre s\u00fbr de la pertinence de votre message, avant chaque cr\u00e9ation de campagne, gardez en t\u00eate la r\u00e8gle des 3 Q :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QUI :<\/strong> Qui fait l\u2019offre ?<\/li>\n\n\n\n<li><strong>QUOI :<\/strong> Une seule offre \u00e0 la fois, mais une offre pertinente !<\/li>\n\n\n\n<li><strong>QUAND :<\/strong> Indiquez la dur\u00e9e de validit\u00e9 de votre offre !<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3 SEGMENTEZ VOS CONTACTS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos clients ne sont pas tous identiques, ils n\u2019ont pas tous les m\u00eames attentes, alors ORGANISEZ et SEGMENTEZ vos contacts en groupes !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec une communication cibl\u00e9e, vous r\u00e9pondrez aux attentes de vos clients, puisque vos messages seront personnalis\u00e9s. Vos campagnes seront alors plus percutantes, elles auront plus de retomb\u00e9es si vous adaptez l\u2019offre et le message \u00e0 la bonne cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 LANCEZ VOS CAMPAGNES AU BON MOMENT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le marketing mobile, le timing est essentiel ! Gardez en t\u00eate que la dur\u00e9e de vie d\u2019un SMS est de 48H. Votre campagne SMS doit arriver en dernier dans votre plan m\u00e9dia, comme une offre impactante de derni\u00e8re minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemple pour une op\u00e9ration entre le 3 et le 7 Septembre 2018, campagne envoy\u00e9e le :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">27\/08\/2018 TROP T\u00d4T<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">01\/09\/2018 TIMING PARFAIT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">06\/09\/2018 TROP TARD<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 UTILISEZ LES CALL TO ACTION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous ne le r\u00e9p\u00e9terons jamais assez : Incitez vos contacts \u00e0 <strong>passer \u00e0 l\u2019action !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les 160 caract\u00e8res disponibles, \u00e9conomisez de l\u2019espace pour indiquer clairement \u00e0 vos contacts o\u00f9 ils doivent cliquer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quelques exemples :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cliquez ici<\/li>\n\n\n\n<li>Plus d\u2019infos ici<\/li>\n\n\n\n<li>Voir nos offres<\/li>\n\n\n\n<li>R\u00e9servez votre essai<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6 LE SMS DE NOTIFICATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos clients d\u00e9pensent d\u00e9j\u00e0 leur argent en achetant vos produits ou vos services, alors, en retour, utilisez le SMS pour \u00eatre proche d\u2019eux !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cela, rien de plus simple : utilisez le SMS de notifi\u00accations pour communiquer sans arri\u00e8re-pens\u00e9e, les exemples sont nombreux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rappel \/ confirmation de RDV<\/li>\n\n\n\n<li>Informer vos clients de vos actualit\u00e9s,<\/li>\n\n\n\n<li>Confirmation de commande,<\/li>\n\n\n\n<li>Souhaiter les voeux ou un anniversaire<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7 LE SMS VIRAL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le bouche-\u00e0-oreille a toujours fait ses preuves dans la communication, le SMS s\u2019inscrit parfaitement dans une strat\u00e9gie de marketing viral !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est que les destinataires initiaux de votre message le partagent aupr\u00e8s de leurs proches et de leurs coll\u00e8gues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sans surco\u00fbt, vous pouvez :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gagner de nouveaux clients<\/li>\n\n\n\n<li>Augmenter votre notori\u00e9t\u00e9<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8 GESTION DES STOPS ET DES R\u00c9PONSES<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9galement, vous \u00eates dans l\u2019obligation d\u2019offrir la possibilit\u00e9 \u00e0 vos clients de se d\u00e9sabonner par une \u201cmention-STOP\u2019\u2019. \u00c0 l\u2019\u00e9tape du message, lors de la cr\u00e9ation de votre campagne SMS, il vous suffit de cocher la mention-STOP au 36200. Nous nous occupons ensuite de r\u00e9colter les mentions-STOP, les num\u00e9ros sont pass\u00e9s en liste d\u2019exclusion, et vous n\u2019avez ainsi aucun risque de contacter un destinataire qui ne souhaite plus recevoir vos SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ZOOM L\u00c9GISLATION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s la CNIL, chaque message doit obligatoirement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9ciser l\u2019identit\u00e9 de l\u2019annonceur,<\/li>\n\n\n\n<li>Proposer un moyen simple de s\u2019opposer \u00e0 la r\u00e9cep\u00action de nouvelles sollicitations (par exemple, un n\u00b0 de t\u00e9l\u00e9phone non surtax\u00e9 o\u00f9 il est possible de se d\u00e9sinscrire \u00e0 la fin du message).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9 LA FR\u00c9QUENCE D\u2019ENVOI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Concernant la fr\u00e9quence, il n\u2019existe pas de r\u00e8gle d\u00e9finie et stricte, cela d\u00e9pend :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De votre secteur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du contenu de votre message<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De votre cible<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conna\u00eetre la fr\u00e9quence d\u2019envoi optimale, nous vous conseillons de tester et d\u2019analyser les statistiques de vos envois, \u00e0 l\u2019aide par exemple du taux de rebond, du taux d\u2019ouverture, ou encore du taux de clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ZOOM L\u00c9GISLATION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9glementation interdit d\u2019envoyer des messages publicitaires par SMS les dimanches, les jours f\u00e9ri\u00e9s, et entre 20h30 et 8h.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez toujours en t\u00eate que des campagnes SMS envoy\u00e9es trop souvent risquent d\u2019importuner vos clients et vos prospects, et vous passerez pour un Spammeur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 LES SITES MOBILES<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ses 160 caract\u00e8res, un SMS peut \u00eatre parfois trop court, c\u2019est pourquoi le site mobile est un v\u00e9ritable atout pour vos campagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BON A SAVOIR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing page, SMS +, SMS 2.0 = SITES MOBILES<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette br\u00e8ve, nous proposons 10 conseils simples pour optimiser la r\u00e9ussite de vos campagnes SMS. Ceux-ci proviennent d\u2019une analyse des campagnes ayant obtenu les meilleures statistiques de retour. 1 IDENTIFIEZ-VOUS ! Trop souvent, les destinataires se posent la question de conna\u00eetre quelle entreprise leur envoie des SMS commerciaux. La personnalisation de l\u2019exp\u00e9diteur est importante [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 10 conseils du SMS - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/conseils-du-sms\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 10 conseils du SMS - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Dans cette br\u00e8ve, nous proposons 10 conseils simples pour optimiser la r\u00e9ussite de vos campagnes SMS. 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