{"id":16947,"date":"2025-10-16T08:46:17","date_gmt":"2025-10-16T08:46:17","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=16947"},"modified":"2025-10-16T09:20:44","modified_gmt":"2025-10-16T09:20:44","slug":"nos-meilleurs-conseils-pour-la-creation-de-vos-messages-rcs","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/nos-meilleurs-conseils-pour-la-creation-de-vos-messages-rcs","title":{"rendered":"Nos meilleurs conseils pour la cr\u00e9ation de vos messages RCS"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous le savez surement d\u00e9j\u00e0, cr\u00e9er des communications s\u00e9duisantes et impactantes est indispensable pour promouvoir efficacement votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons une excellente nouvelle pour vous, vous allez pouvoir progresser, et ce, d\u00e8s aujourd\u2019hui, si vous mettez en place les quelques conseils qui vont suivre\u2026 \ud83d\ude09 Pour vous faire gagner du temps, l\u2019\u00e9quipe Spot-Hit vous a pr\u00e9par\u00e9 une liste de conseils, des erreurs \u00e0 \u00e9viter et des astuces \u00e0 utiliser pour r\u00e9ussir la cr\u00e9ation de votre <strong>campagnes RCS<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, installez-vous confortablement et prenez de quoi prendre quelques notes. C\u2019est parti. \ud83d\udc47<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"741\" height=\"463\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image.png\" alt=\"\" class=\"wp-image-16948\" style=\"width:683px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image.png 741w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-300x187.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3 \u00c9TAPES POUR R\u00c9USSIR LA CR\u00c9ATION DE VOS CAMPAGNES RCS<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place de votre <a href=\"https:\/\/www.spot-hit.fr\/campagne-rcs\">campagne RCS<\/a> passe par 3 \u00e9tapes cl\u00e9s&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La phase pr\u00e9paratoire<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La phase d\u2019int\u00e9gration<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La phase post-campagne<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous vous d\u00e9taillerons chaque phase pour vous aider \u00e0 mieux les appr\u00e9hender.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">LA PHASE PR\u00c9PARATOIRE<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"770\" height=\"770\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Cyril.png\" alt=\"\" class=\"wp-image-16956\" style=\"width:131px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Cyril.png 770w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Cyril-300x300.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Cyril-150x150.png 150w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Cyril-768x768.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cyril &#8211; Team Leader Service Client<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9finir les objectifs de votre campagne<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de lancer votre campagne, <strong>un travail pr\u00e9paratoire est indispensable<\/strong> pour maximiser l\u2019impact de vos actions. D\u00e9couvrez les \u00e9tapes essentielles \u00e0 r\u00e9aliser en amont.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant toute chose, d\u00e9finissez vos objectifs : g\u00e9n\u00e9rer du trafic en magasin, booster vos ventes en ligne, accro\u00eetre votre notori\u00e9t\u00e9 ou r\u00e9activer vos clients inactifs. Pour d\u00e9finir votre objectif, vous pouvez vous appuyer sur la <strong>m\u00e9thode SMART<\/strong> (Sp\u00e9cifique, Mesurable, Atteignable, R\u00e9aliste, Temporellement d\u00e9fini\u2026). Concentrez-vous sur un objectif unique afin de proposer une communication claire et pertinente aupr\u00e8s de vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong><u>Exemple&nbsp;:<\/u><\/strong> La marque FASHION souhaite utiliser le RCS pour g\u00e9n\u00e9rer du trafic qualifi\u00e9 en magasin \u00e0 l&rsquo;occasion de ses Ventes Priv\u00e9es r\u00e9serv\u00e9es \u00e0 ses meilleurs clients. L\u2019objectif est de r\u00e9aliser un chiffre d\u2019affaires de 5000\u20ac sur une p\u00e9riode courte (3 jours).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentez votre base de donn\u00e9es<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit pour le RCS, mais aussi pour d\u2019autres canaux de communication, il est important de segmenter votre base pour adresser des communications qui int\u00e9ressent vos destinataires. Vous pouvez cibler vos clients selon plusieurs crit\u00e8res comme la fr\u00e9quence d\u2019achat, le montant d\u00e9pens\u00e9 sur une p\u00e9riode sp\u00e9cifique, le panier moyen, etc\u2026 Pour plus de d\u00e9tail, vous pouvez consulter notre article sur la <a href=\"https:\/\/www.spot-hit.fr\/ressources\/cp-segmentation-sms\">segmentation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong><u>Exemple&nbsp;:<\/u><\/strong> Pour cette campagne, FASHION d\u00e9cide de cibler uniquement les clients ayant effectu\u00e9 au moins un achat sur les six derniers mois et dont le panier moyen est sup\u00e9rieur \u00e0 70\u20ac.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Racontez une histoire<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu de votre campagne doit raconter une histoire claire et engageante align\u00e9e avec votre image de marque. Le RCS permet d\u2019ajouter des images, des carrousels, des vid\u00e9os, des boutons d\u2019actions \u2026 Utilisez ces \u00e9l\u00e9ments pour cr\u00e9er une exp\u00e9rience qui capte l\u2019int\u00e9r\u00eat de vos clients. D\u00e9finissez \u00e9galement le ton et l\u2019esprit que vous voulez donner \u00e0 votre message (formel, informel, d\u00e9cal\u00e9\u2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong><u>Exemple&nbsp;:<\/u><\/strong> Pour cette campagne, FASHION a cr\u00e9\u00e9 une vid\u00e9o de teasing de quelques secondes pour promouvoir son \u00e9v\u00e8nement en y ajoutant les \u00e9l\u00e9ments importants comme la date, le lieu et un aper\u00e7u des produits propos\u00e9s en boutique.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9finissez des KPIs \u00e0 suivre<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mesurer la performance de votre campagne, identifiez en amont les indicateurs cl\u00e9s de succ\u00e8s (KPIs). Avec le RCS, vous aurez acc\u00e8s \u00e0 des m\u00e9triques plus pr\u00e9cises que celles disponibles avec le canal SMS&nbsp;:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux d\u2019ouverture qui vous permettra de conna\u00eetre les destinataires qui ont ouvert votre message<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de clics sur les boutons d\u2019action<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de d\u00e9sabonnement pour \u00e9valuer l\u2019int\u00e9r\u00eat et la r\u00e9ceptivit\u00e9 de votre audience.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong><u>Exemple&nbsp;:<\/u><\/strong> Pour cette campagne, FASHION a d\u00e9cid\u00e9 de s\u00e9lectionner les KPIs suivants&nbsp;pour mesurer les r\u00e9sultats de cette communication.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de r\u00e9activit\u00e9 (objectif&nbsp;: un taux de clics \u00e0 6%)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le nombre de personnes qui ont profit\u00e9 de l\u2019op\u00e9ration avec le nombre de cartes de fid\u00e9lit\u00e9 scann\u00e9es<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"790\" height=\"494\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-3.png\" alt=\"\" class=\"wp-image-16963\" style=\"width:691px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-3.png 790w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-3-300x188.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-3-768x480.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PHASE D&rsquo;INT\u00c9GRATION<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"832\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Coraly.png\" alt=\"\" class=\"wp-image-16961\" style=\"width:144px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Coraly.png 832w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Coraly-300x300.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Coraly-150x150.png 150w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/Coraly-768x768.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Coraly &#8211; Charg\u00e9e de client\u00e8le<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par concevoir votre m\u00e9dia RCS \u00e0 l\u2019aide de notre outil de cr\u00e9ation intuitif. Vous aurez simplement besoin d\u2019un visuel (image ou vid\u00e9o), d\u2019un titre, d\u2019un texte et de boutons d\u2019action pour construire vos messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<strong><u>A noter&nbsp;:<\/u><\/strong> Cette \u00e9tape est r\u00e9alisable seulement si le processus de d\u00e9claration d&rsquo;agent a \u00e9t\u00e9 effectu\u00e9.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"1024\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver-519x1024.png\" alt=\"\" class=\"wp-image-16965\" style=\"width:348px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver-519x1024.png 519w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver-768x1516.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver-778x1536.png 778w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-message-vp-hiver.png 981w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-518x1024.png\" alt=\"\" class=\"wp-image-16973\" style=\"width:348px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-518x1024.png 518w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-152x300.png 152w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-768x1517.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-777x1536.png 777w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-1037x2048.png 1037w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/rcs-fashion-vp-hiver-1-scaled.png 1296w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrez quelques conseils pour la cr\u00e9ation de votre m\u00e9dia RCS&nbsp;:<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Choisissez le bon format<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le RCS, plusieurs formats s&rsquo;offrent \u00e0 vous. Sur la plateforme Spot-Hit, nous vous proposons d&rsquo;utiliser le format \u00ab\u00a0carte\u00a0\u00bb ou \u00ab\u00a0carrousel\u00a0\u00bb. Le choix va d\u00e9pendre de votre objectif de communication.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La carte<\/strong> : c\u2019est le format le plus courant. Il associe un visuel, un titre, une description et des boutons d\u2019action. Ce format est id\u00e9al pour pr\u00e9senter une offre simple et claire ou pour diriger vos destinataires vers une action pr\u00e9cise.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le carrousel<\/strong> : c\u2019est un format constitu\u00e9 d\u2019une succession de cartes. Il se pr\u00eate parfaitement pour pr\u00e9senter une gamme de produits, mettre en valeur plusieurs offres ou illustrer un processus en plusieurs \u00e9tapes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Misez sur un visuel s\u00e9duisant qui attire l\u2019oeil<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un visuel bien pens\u00e9 et attrayant augmente consid\u00e9rablement l\u2019efficacit\u00e9 de votre message RCS.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respectez les dimensions indiqu\u00e9es et centrez vos \u00e9l\u00e9ments pour \u00e9viter tout recadrage<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limitez la taille de votre texte<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si vous utilisez une vid\u00e9o, pensez \u00e0 ajouter une miniature personnalis\u00e9e<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/modele-rcs-video-1024x510.png\" alt=\"\" class=\"wp-image-16967\" style=\"width:554px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/modele-rcs-video-1024x510.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/modele-rcs-video-300x149.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/modele-rcs-video-768x383.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/modele-rcs-video.png 1076w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\ud83d\udca1Astuce&nbsp;:<\/u><\/strong> De nombreux outils de cr\u00e9ation en ligne existent pour cr\u00e9er facilement de jolis visuels. Vous pouvez par exemple utiliser des logiciels tels que <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> ou <a href=\"https:\/\/www.figma.com\/fr-fr\/\">Figma<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9digez un texte impactant<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Votre contenu doit \u00eatre clair, concis et engageant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9vitez les phrases trop longues : privil\u00e9giez des formulations directes<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surveillez la longueur du texte : un indicateur dans l\u2019\u00e9diteur vous informe de la limite \u00e0 ne pas d\u00e9passer pour un affichage optimal sur Android et iOS<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptez le ton et le storytelling de votre marque d\u00e9finis pendant la phase pr\u00e9paratoire<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez des mots qui cr\u00e9ent de l\u2019\u00e9motion et incitent rapidement \u00e0 l\u2019action :<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusivit\u00e9<\/strong> : \u00ab\u00a0invitation VIP\u00a0\u00bb, \u00ab\u00a0avant-premi\u00e8re\u00a0\u00bb, \u00ab\u00a0cadeau pour vous\u00a0\u00bb&#8230;<\/li>\n\n\n\n<li><strong>Urgence<\/strong> : \u00ab\u00a0offre limit\u00e9e\u00a0\u00bb, \u00ab\u00a0derni\u00e8re chance\u00a0\u00bb, \u00ab\u00a0expire bient\u00f4t\u00a0\u00bb&#8230;<\/li>\n\n\n\n<li><strong>Confiance<\/strong> : \u00ab\u00a0meilleure vente\u00a0\u00bb, \u00ab\u00a0garanti\u00a0\u00bb, \u00ab\u00a0le plus populaire\u00a0\u00bb&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Proposez \u00e0 vos destinataires des actions engageantes<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les boutons d\u2019action sont essentiels pour g\u00e9n\u00e9rer de l\u2019interaction sur votre message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diversifiez vos actions pour enrichir l\u2019exp\u00e9rience&nbsp;:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajouter un \u00e9v\u00e9nement \u00e0 l\u2019agenda (Journ\u00e9es Portes Ouvertes)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Localiser un point de vente (Ventes Priv\u00e9es en magasin)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proposer un appel direct (demande de rappel)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Envoyez le message RCS parfait<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce n\u2019est pas tout ! Afin de garantir une communication optimale pour tous vos clients, nous avons \u00e9galement d\u00e9velopp\u00e9 un outil de pr\u00e9visualisation innovant. Avec celui-ci, vous pouvez visualiser le rendu de vos messages <strong>sur les deux syst\u00e8mes d\u2019exploitation (Android et iOS)<\/strong>. Vous pouvez ainsi anticiper les variations et ajuster vos cr\u00e9ations en toute simplicit\u00e9, assurant ainsi un r\u00e9sultat optimale, quel que soit le syst\u00e8me utilis\u00e9 par vos destinataires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\ud83d\udca1<\/u><\/strong><strong><u>Astuce&nbsp;:<\/u><\/strong> Vous avez besoin d\u2019aide pour commencer votre cr\u00e9ation ou vous cherchez l\u2019inspiration. Pas de panique, acc\u00e9dez sur votre compte \u00e0 des mod\u00e8les pr\u00e9d\u00e9finis personnalisables selon vos envies.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Programmation de la campagne<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir cr\u00e9\u00e9 votre m\u00e9dia RCS, vous pouvez maintenant programmer votre campagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\ud83d\udca1A noter&nbsp;:<\/u><\/strong> Un SMS de repli est automatiquement envoy\u00e9 proposant la m\u00eame exp\u00e9rience que le RCS aux utilisateurs dont l\u2019appareil ne le prend pas en charge.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PHASE POST-CAMPAGNE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une campagne RCS ne s\u2019arr\u00eate pas \u00e0 l\u2019envoi de vos messages. La phase post-campagne est indispensable pour en tirer des enseignements et am\u00e9liorer vos prochaines communications. Voici les deux \u00e9tapes cl\u00e9s \u00e0 prendre en compte&nbsp;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"111\" height=\"111\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/10\/image-1.png\" alt=\"\" class=\"wp-image-16950\" style=\"width:143px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marion &#8211; Lead Manager<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Analysez vos r\u00e9sultats<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois la campagne termin\u00e9e, prenez le temps de consulter votre rapport de campagne et d\u2019analyser les r\u00e9sultats. Comparez ces donn\u00e9es \u00e0 vos objectifs initiaux pour mesurer l\u2019efficacit\u00e9 de votre communication.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ajustez pour vos prochains envois<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats obtenus vous permettent de comprendre ce qui a bien fonctionn\u00e9\u2026 et ce qui m\u00e9rite d\u2019\u00eatre am\u00e9lior\u00e9. Posez-vous maintenant les bonnes questions&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le message \u00e9tait-il clair et suffisamment engageant ?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le timing d&rsquo;envoi \u00e9tait-il adapt\u00e9 ?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le visuel ou les CTA (call-to-actions) pouvaient-ils \u00eatre plus percutants&nbsp;?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La segmentation \u00e9tait-elle pertinente ?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sur cette base, vous pourrez adapter vos prochaines campagnes : affinez vos messages, segmentez mieux votre audience, testez d\u2019autres approches ou adaptez vos horaires d\u2019envoi.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\ud83d\udca1<\/u><\/strong><strong><u>Astuce&nbsp;:<\/u><\/strong> Pensez \u00e0 tester vos campagnes gr\u00e2ce \u00e0 l\u2019A\/B testing : variez vos formats, visuels et boutons, puis analysez vos r\u00e9sultats pour optimiser vos performances et maximiser votre ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d\u00e9sormais toutes les cartes en main pour cr\u00e9er des campagnes RCS qui captent l\u2019attention et g\u00e9n\u00e8re des r\u00e9sultats concrets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre \u00e9quipe reste bien s\u00fbr \u00e0 votre disposition pour vous accompagner dans la cr\u00e9ation de vos messages RCS et vous aider \u00e0 tirer le meilleur parti de ce canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, \u00e0 vous de jouer&nbsp;!&nbsp;\ud83d\ude09<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment concevoir des messages RCS percutants et engageants gr\u00e2ce \u00e0 nos conseils experts, simples \u00e0 appliquer et ultra efficaces<\/p>\n","protected":false},"author":4,"featured_media":16981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[34,35],"class_list":["post-16947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenu-pratique","tag-acquisition","tag-fidelisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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