{"id":17233,"date":"2025-12-08T16:55:57","date_gmt":"2025-12-08T16:55:57","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=17233"},"modified":"2025-12-08T17:01:58","modified_gmt":"2025-12-08T17:01:58","slug":"les-ecoles-vidal","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/les-ecoles-vidal","title":{"rendered":"Les Ecoles Vidal"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les Ecoles Vidal r\u00e9inventent la communication \u00e9tudiante avec le RCS : une exp\u00e9rience mobile plus engageante et interactive<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-b6769163617e19b2074a8f847b115dc8\" style=\"color:#be1825\"><strong>Une \u00e9cole reconnue, o\u00f9 la r\u00e9ussite passe par la proximit\u00e9<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Acteur incontournable de la formation \u00e0 Toulouse depuis 1928, <strong>les \u00c9coles Vidal<\/strong> accompagnent les \u00e9tudiants dans la construction de leur avenir au sein de secteurs vari\u00e9s tels que la communication, le marketing, le commerce ou encore les ressources humaines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Aujourd\u2019hui, l\u2019\u00e9tablissement propose des formations allant du Bac +2 au Bac +5, en initial ou en alternance, afin de donner aux \u00e9tudiants toutes les cl\u00e9s de leur r\u00e9ussite professionnelle. Fid\u00e8les \u00e0 leur approche \u00e0 taille humaine, les \u00c9coles Vidal placent l\u2019accompagnement personnalis\u00e9 et la proximit\u00e9 au coeur de leur p\u00e9dagogie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Dans un paysage \u00e9ducatif en pleine \u00e9volution, o\u00f9 les choix d\u2019orientation se multiplient et o\u00f9 les jeunes \u00e9voluent entre notifications, emails et r\u00e9seaux sociaux, les \u00e9tablissements \u00e9ducatifs doivent plus que jamais se d\u00e9marquer et adopter une communication claire, directe et impactante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Conscientes de ces nouveaux usages, les \u00c9coles Vidal ont enrichi leur communication <strong>en int\u00e9grant le canal RCS<\/strong>. Une initiative qui leur permet de maintenir un lien privil\u00e9gi\u00e9 avec leurs \u00e9tudiants, \u00e0 l\u2019image de leur ADN.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/11\/Ecoles-Vidales-819x1024.png\" alt=\"\" class=\"wp-image-17241\" style=\"aspect-ratio:0.7998100213725956;width:496px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/11\/Ecoles-Vidales-819x1024.png 819w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/11\/Ecoles-Vidales-240x300.png 240w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/11\/Ecoles-Vidales-768x960.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/11\/Ecoles-Vidales.png 1010w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-cf9485f9dfea2f2728c41ab421f6852f\" style=\"color:#be1825\"><strong>D\u00e9fi<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Faire \u00e9voluer une communication d\u00e9j\u00e0 performante<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plusieurs ann\u00e9es, les \u00c9coles Vidal s\u2019appuient sur le canal SMS pour informer leurs candidats et \u00e9tudiants \u00e0 chaque \u00e9tape de leur parcours :<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invitations aux Journ\u00e9es Portes Ouvertes<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication des r\u00e9sultats d\u2019admission<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi du processus d\u2019inscription<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un canal fiable, rapide et efficace, devenu un \u00e9l\u00e9ment central de leur communication directe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>L\u2019objectif :<\/strong> capter l\u2019attention d\u2019une g\u00e9n\u00e9ration ultra-connect\u00e9e tout en renfor\u00e7ant la proximit\u00e9 entre l\u2019\u00e9cole et ses \u00e9tudiants.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-752dfe9c8a1d620cb0b69e3a4e3afa6d\" style=\"color:#be1825\"><strong>Solution<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Le RCS : une r\u00e9ponse aux nouveaux enjeux de communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cr\u00e9er du lien autrement : c\u2019est le pari r\u00e9ussi des \u00c9coles Vidal avec le RCS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Face aux nouvelles attentes des jeunes et \u00e0 la multiplication des canaux digitaux, l\u2019\u00e9tablissement a choisi d\u2019int\u00e9grer ce format innovant \u00e0 sa strat\u00e9gie de communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Annonc\u00e9 comme le successeur du SMS, le RCS (Rich Communication Services) ouvre la voie \u00e0 une communication plus riche, plus visuelle et plus interactive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Chaque message peut d\u00e9sormais contenir :<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <strong>nom certifi\u00e9<\/strong> de l\u2019annonceur<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <strong>logo<\/strong> et les <strong>coordonn\u00e9es<\/strong> de l\u2019\u00e9cole<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des images, vid\u00e9os ou carrousels<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des boutons d\u2019action cliquables pour interagir directement avec le public<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u00c0 l\u2019occasion de ses Journ\u00e9es Portes Ouvertes, les \u00c9coles Vidal ont choisi le RCS pour interagir autrement avec les \u00e9tudiants et renforcer le lien d\u00e8s le premier contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>L\u2019objectif :<\/strong> informer, s\u00e9duire et engager les futurs \u00e9tudiants avec un format plus moderne et immersif.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Mise en oeuvre :<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Les Ecoles Vidal ont diffus\u00e9 une campagne RCS incluant :<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un bouton d\u2019appel \u00e0 l\u2019action : \u00ab\u00a0Je m\u2019inscris\u00a0\u00bb<\/li>\n\n\n\n<li>Des visuels s\u00e9duisants<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1596\" height=\"1080\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580.png\" alt=\"\" class=\"wp-image-17312\" style=\"aspect-ratio:4\/3;object-fit:cover;width:777px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580.png 1596w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580-300x203.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580-1024x693.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580-768x520.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2025\/12\/Group-580-1536x1039.png 1536w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-637f636ec1127d9e1453ca41468397a7\" style=\"color:#be1825\"><strong>Un contenu utilisant un ton adapt\u00e9 \u00e0 un jeune public<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la continuit\u00e9 de ce succ\u00e8s, les \u00c9coles Vidal ont \u00e9galement mis en place une campagne RCS d\u00e9di\u00e9e \u00e0 la p\u00e9riode Parcoursup, afin d\u2019accompagner les lyc\u00e9ens dans leurs d\u00e9marches d\u2019orientation et maintenir un lien personnalis\u00e9 tout au long de leur parcours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En int\u00e9grant le RCS \u00e0 sa strat\u00e9gie de communication, les \u00c9coles Vidal r\u00e9inventent la relation avec leurs \u00e9tudiants. Plus qu\u2019un simple canal d\u2019\u00e9change, le RCS devient un v\u00e9ritable outil de proximit\u00e9 et d\u2019accompagnement, au service de la r\u00e9ussite et de l\u2019engagement de leurs \u00e9tudiants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette approche moderne et interactive, l\u2019\u00e9cole toulousaine confirme sa capacit\u00e9 \u00e0 allier tradition et innovation, en pla\u00e7ant toujours l\u2019humain au coeur de ses actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Les Ecoles Vidal r\u00e9inventent la communication \u00e9tudiante avec la messagerie RCS : une exp\u00e9rience mobile plus engageante et interactive<\/p>\n","protected":false},"author":4,"featured_media":17324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-17233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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