{"id":2215,"date":"2019-09-13T07:53:00","date_gmt":"2019-09-13T07:53:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2215"},"modified":"2024-01-27T10:57:38","modified_gmt":"2024-01-27T10:57:38","slug":"6-conseils-campagne-sms-efficace","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/6-conseils-campagne-sms-efficace","title":{"rendered":"6 conseils pour une campagne SMS efficace"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er du trafic dans votre magasin ou sur votre site, mettre en place des offres promotionnelles, augmentez vos ventes, ou obtenir la fid\u00e9lisation de vos clients&#8230; Il existe de nombreuses raisons d\u2019utiliser le <strong>SMS marketing<\/strong>. Mais encore faut-il avoir les bons codes pour s\u2019assurer une campagne marketing r\u00e9ussie\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici donc quelques conseils qui vous aideront mettre en place une <strong>strat\u00e9gie marketing efficace<\/strong>, afin d\u2019obtenir un <strong>bon retour sur investissement<\/strong>. ?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Bien d\u00e9finir l\u2019objectif de sa campagne publicitaire<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez pr\u00e9senter une <strong>nouvelle gamme<\/strong>, un <strong>nouveau point de vente<\/strong>, un \u00e9v\u00e9nement, confirmer l\u2019exp\u00e9dition d\u2019une commande, mettre en place des <strong>alertes SMS<\/strong>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait de mettre en page vos <strong>objectifs<\/strong>, de les chiffrer, permet de v\u00e9rifier l\u2019<strong>efficacit\u00e9 du canal<\/strong> de communication choisi, notamment, gr\u00e2ce aux <strong>statistiques disponibles<\/strong> dans votre espace client, sur notre plateforme SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous aidera \u00e0 r\u00e9diger un <strong>message efficace<\/strong>, et vous aurez plus de faciliter \u00e0 \u00e9valuer le <strong>taux de r\u00e9ussite <\/strong>de votre campagne emailing SMS.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Destinataires SMS par internet : quelle est ma cible ?<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction des produits ou des services que vous souhaitez mettre en avant dans votre campagne de mailing SMS, vous n\u2019aurez pas, en tant qu\u2019exp\u00e9diteur, le m\u00eame type de client. C\u2019est pour cela que vous devez proc\u00e9der \u00e0 une <strong>segmentation de vos clients<\/strong>, ou prospects, en fonction de :<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\">\n<li>leur secteur g\u00e9ographique,<\/li>\n\n\n\n<li>leur habitude d\u2019achat (produit ou service),<\/li>\n\n\n\n<li>leur lieu d\u2019achat (boutique physique, en ligne),<\/li>\n\n\n\n<li>leur genre,<\/li>\n\n\n\n<li>leur \u00e2ge\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les crit\u00e8res que vous s\u00e9lectionnez doivent peser dans le <strong>ciblage de vos campagnes marketing<\/strong> : \u00e0 qui s\u2019adresse mon offre ?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Donn\u00e9es \u00e0 caract\u00e8re personnel<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous demandez \u00e0 vos clients r\u00e9guliers ou nouveaux clients <strong>leurs num\u00e9ros de t\u00e9l\u00e9phone<\/strong>, \u00e2ge, sexe, emailing&#8230; que ce soit dans une boutique physique ou sur votre site internet par le biais de formulaires, vous devez leur <strong>demander leur consentement<\/strong>. C\u2019est obligatoire, il y a une loi qui les prot\u00e8ge. \u00c0 partir du moment o\u00f9 vous avez leur <strong>consentement<\/strong>, cela vous permet d\u2019agrandir votre base de donn\u00e9es. Si vous n\u2019avez pas de fichier clients pour effectuer <strong>votre ciblage<\/strong>, sachez que nous fournissons ce service, et que toutes nos donn\u00e9es sont Opt-in, c\u2019est-\u00e0-dire v\u00e9rifi\u00e9e, et constamment renouvel\u00e9es.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Quel discours utiliser ?<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction de la tranche d\u2019\u00e2ge ou du type de produit ou de service que vous proposez, les <strong>messages publicitaires<\/strong> ne seront pas les m\u00eames. Il faut savoir vous <strong>adapter<\/strong>, tout en \u00e9tant<strong> pr\u00e9cis<\/strong> dans votre message marketing.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/11\/Picto-campagne-1024x576.png\" alt=\"\" class=\"wp-image-3160\" style=\"aspect-ratio:1.7777777777777777;width:750px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/11\/Picto-campagne-1024x576.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/11\/Picto-campagne-300x169.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/11\/Picto-campagne-768x432.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/11\/Picto-campagne.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Les crit\u00e8res \u00e0 prendre en compte pour r\u00e9diger votre message SMS<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le message doit \u00eatre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>court,<\/li>\n\n\n\n<li>percutant,<\/li>\n\n\n\n<li>compris par votre cible, il faut donc adapter votre langage \u00e0 la tranche d\u2019\u00e2ge vis\u00e9e (par exemple),<\/li>\n\n\n\n<li>susciter l\u2019envie de : cliquer sur le lien, se rendre dans votre boutique, d\u2019avoir envie d\u2019en d\u00e9couvrir plus,<\/li>\n\n\n\n<li>avec un lien court sur une landing page de votre site internet.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>d\u00e9livrabilit\u00e9 des SMS<\/strong> \u00e9tant excellente \u00e0 partir du moment ou vous avez les bons num\u00e9ros, le message doit \u00eatre clair et pr\u00e9cis.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#252525\">Pr\u00e9f\u00e9rez une prestation compl\u00e8te chez un routeur SMS pro<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les agences ne proposent pas les m\u00eames prestations, il s\u2019agit de bien <strong>diff\u00e9rencier <\/strong>ce qui est inclus dans une offre ou non. Le mieux est de choisir une prestation compl\u00e8te, afin d\u2019avoir les <strong>meilleurs r\u00e9sultats possibles<\/strong> avec cet outil de communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez <strong>Spot-Hit<\/strong>, notre \u00e9quipe de professionnels est \u00e0 votre \u00e9coute pour vous conseiller : en fonction du type de campagne que vous souhaitez mener (SMS, multicanal&#8230;), \u00e0 quelle<strong> fr\u00e9quence<\/strong>, et selon <strong>votre budget<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019envoi de SMS en masse, avec le SMS Premium, vous avez la possibilit\u00e9 de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9rer votre liste de contacts (D\u00e9doublonnage automatique, classement par groupes, import par liste ou fichier (XLS, CSV),<\/li>\n\n\n\n<li>Suivre vos campagnes sur votre espace client (Statistiques en temps r\u00e9el, rapport complet en ligne, mise \u00e0 jour des listes de diffusion, taux d\u2019ouverture&#8230; ),<\/li>\n\n\n\n<li>G\u00e9rer le stop SMS (Remont\u00e9e automatique des d\u00e9sinscriptions, suivi de la liste d&rsquo;exclusion, d\u00e9sabonnement),<\/li>\n\n\n\n<li>Accus\u00e9s de r\u00e9ception, exp\u00e9diteur personnalisable, SMS Long, envoi international&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contactez-nous d\u00e8s maintenant pour obtenir plus d\u2019informations sur la solution SMS ! ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er du trafic dans votre magasin ou sur votre site, mettre en place des offres promotionnelles, augmentez vos ventes, ou obtenir la fid\u00e9lisation de vos clients&#8230; Il existe de nombreuses raisons d\u2019utiliser le SMS marketing. Mais encore faut-il avoir les bons codes pour s\u2019assurer une campagne marketing r\u00e9ussie\u2026 Voici donc quelques conseils qui vous aideront [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 conseils pour une campagne SMS efficace - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/6-conseils-campagne-sms-efficace\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 conseils pour une campagne SMS efficace - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er du trafic dans votre magasin ou sur votre site, mettre en place des offres promotionnelles, augmentez vos ventes, ou obtenir la fid\u00e9lisation de vos clients&#8230; Il existe de nombreuses raisons d\u2019utiliser le SMS marketing. 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