{"id":2794,"date":"2019-09-13T09:46:00","date_gmt":"2019-09-13T09:46:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2794"},"modified":"2024-01-27T11:06:36","modified_gmt":"2024-01-27T11:06:36","slug":"avantages-publipostage","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/avantages-publipostage","title":{"rendered":"Les avantages du publipostage"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Comment mener \u00e0 bien vos op\u00e9rations de communication gr\u00e2ce au mailing postal ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le routage par courrier postal, ou publipostage, permet de toucher un large panel de contacts et prospects, qu\u2019il s\u2019agisse de particuliers ou de professionnels, et de diffuser facilement des informations ou des courriers postaux publicitaires suite \u00e0 leur mise sous enveloppe personnalis\u00e9e.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Acheminement du publipostage<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les envois de mailing postal, ou courrier sous pli, lors de vos campagnes marketing, vous permettent de personnaliser le pli que vous souhaitez exp\u00e9dier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit d\u2019un routage courrier par voie postale personnalis\u00e9, tant au niveau de la mise en forme avec le traitement de texte, que de sa couleur et de sa hauteur, ou encore d\u2019ins\u00e9rer un champ pour ajouter des photos, le type d\u2019enveloppes&#8230; Les potentiels de cette technique de communication sont \u00e9normes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une agence sp\u00e9cialis\u00e9e comme la n\u00f4tre, peut s\u2019occuper de vos campagnes de marketing direct en g\u00e9rant tous ces aspects, lors d\u2019emailing en nombre. Il suffit simplement de nous transmettre le document de base avec une bonne accroche, ainsi que votre fichier de donn\u00e9es clients ou liste de diffusion, avec les adresses postales. Nous nous occupons de la mise sous pli du mail ou message.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gagnez du temps en passant par notre service de marketing direct<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les entreprises n\u2019ont pas forc\u00e9ment les moyens d\u2019engager une personne, m\u00eame ponctuellement, qui s\u2019occuperait de la strat\u00e9gie marketing, car cela a un co\u00fbt. En passant par une agence sp\u00e9cialis\u00e9e dans le publipostage, vous gagnez un temps infini, il ne vous reste plus qu\u2019\u00e0 vous concentrer sur l\u2019essentiel en profitant de cette technique de communication d\u00e9di\u00e9e aux professionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici ce que vous propose une plateforme de routage :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le courrier ou document est imprim\u00e9 pour un envoi client en nombre,<\/li>\n\n\n\n<li>personnalisation de l\u2019inscription sur les enveloppes selon la liste des destinataires,<\/li>\n\n\n\n<li>impression courrier et enveloppe de qualit\u00e9 en noir et blanc, ou effet couleurs,<\/li>\n\n\n\n<li>personnalisation en fonction du type de document cible : mailing papier, envoi d\u2019un courrier publicitaire, newsletters, coupons publicitaires, invitations, brochures, offre commerciale, prospectus, lettre type, plaquette, carte postale, d\u00e9pliant, guide&#8230;<\/li>\n\n\n\n<li>pliage et mise sous plis et sous film des courriers,<\/li>\n\n\n\n<li>affranchissement qui tient compte des tarifs postaux concernant le routage courrier ainsi que des normes impos\u00e9es par la poste,<\/li>\n\n\n\n<li>s\u00e9lection du format du papier, de l\u2019enveloppe, du grammage, de l\u2019aspect graphique\u2026<\/li>\n\n\n\n<li>d\u00e9p\u00f4t \u00e0 la poste du courrier, exp\u00e9ditions,<\/li>\n\n\n\n<li>sur devis, nous pouvons \u00e9galement vous proposer une maquette \u00e0 la carte.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages d\u2019une campagne de publipostage sont nombreux : gain de temps, co\u00fbt plus abordable, choix de l\u2019impression, personnalisation\u2026 Une strat\u00e9gie dont la conception s\u00e9duit de nombreuses entreprises.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages du publipostage en mati\u00e8re de campagnes de marketing direct pour une entreprise ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un ciblage pr\u00e9cis des contacts ainsi qu\u2019un message personnalis\u00e9 permet aux destinataires de se sentir concern\u00e9s par le mailing qu\u2019ils r\u00e9ceptionnent. Or, cet aspect est primordial pour vous assurer la r\u00e9ussite de votre campagne marketing de publipostage. Adresser le courrier postal personnellement, avec un nom et un pr\u00e9nom, augmente le taux d\u2019ouverture, et donc, le taux de retour. Le routage donne l\u2019impression qu\u2019il a \u00e9t\u00e9 \u00e9crit pour la personne qui le re\u00e7oit, mais sans que cela ne vous prenne le temps n\u00e9cessaire \u00e0 sa r\u00e9elle conception, vu que tout est trait\u00e9 par une entreprise externe.<\/li>\n\n\n\n<li>pas de filtre anti-spam comme pour l\u2019emailing, vos imprim\u00e9s arrivent directement dans la bo\u00eete aux lettres de vos clients ou prospects.<\/li>\n\n\n\n<li>tout le monde poss\u00e8de une bo\u00eete aux lettres, ce qui assure un bon taux de d\u00e9livrabilit\u00e9.<\/li>\n\n\n\n<li>il est id\u00e9al dans une strat\u00e9gie multicanal o\u00f9 il a toute sa place, gr\u00e2ce \u00e0 ses belles performances :<\/li>\n\n\n\n<li>suite \u00e0 la lecture d\u2019un courrier, il est souvent relu dans 83 % des cas, et conserv\u00e9 dans 78% des cas par les clients ou prospects,<\/li>\n\n\n\n<li>il est consid\u00e9r\u00e9 comme apportant des informations utiles, largement accept\u00e9es par 57 % des Fran\u00e7ais,<\/li>\n\n\n\n<li>49 % des destinataires vont sur le site indiqu\u00e9, afin d\u2019obtenir plus d\u2019informations sur l\u2019offre ou le service propos\u00e9s, apr\u00e8s la r\u00e9ception d\u2019un courrier.<\/li>\n\n\n\n<li>il fait m\u00eame des \u00e9mules chez les plus jeunes : 50 % des 15-34 ans consid\u00e8rent que la voie postale am\u00e8ne une dimension plus humaine aux soci\u00e9t\u00e9s.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour toutes ces raisons et bien d\u2019autres encore, le publipostage par voie postale a plus que jamais sa place dans les actions de marketing direct d\u2019une entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment mener \u00e0 bien vos op\u00e9rations de communication gr\u00e2ce au mailing postal ? Le routage par courrier postal, ou publipostage, permet de toucher un large panel de contacts et prospects, qu\u2019il s\u2019agisse de particuliers ou de professionnels, et de diffuser facilement des informations ou des courriers postaux publicitaires suite \u00e0 leur mise sous enveloppe personnalis\u00e9e. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les avantages du publipostage - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/avantages-publipostage\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les avantages du publipostage - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Comment mener \u00e0 bien vos op\u00e9rations de communication gr\u00e2ce au mailing postal ? Le routage par courrier postal, ou publipostage, permet de toucher un large panel de contacts et prospects, qu\u2019il s\u2019agisse de particuliers ou de professionnels, et de diffuser facilement des informations ou des courriers postaux publicitaires suite \u00e0 leur mise sous enveloppe personnalis\u00e9e. 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