{"id":2816,"date":"2021-03-05T10:00:00","date_gmt":"2021-03-05T10:00:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2816"},"modified":"2024-05-28T15:19:32","modified_gmt":"2024-05-28T15:19:32","slug":"campagne-mobile-marketing-performante","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/campagne-mobile-marketing-performante","title":{"rendered":"10 conseils pour une campagne mobile marketing performante"},"content":{"rendered":"\n

Gr\u00e2ce au t\u00e9l\u00e9phone mobile<\/strong>, Internet est \u00e0 port\u00e9e de main \u00e0 tout moment de la journ\u00e9e. Depuis un certain nombre d\u2019ann\u00e9es, le smartphone<\/strong> a d\u00e9tr\u00f4n\u00e9 les ordinateurs fixes et portables en nombre de consultations sur la toile. Le mobile marketing<\/strong> se place donc comme un outil de communication efficace<\/strong> pour les professionnels, tout secteur d\u2019activit\u00e9 confondu.<\/p>\n\n\n\n

Quelle sera votre cible lors de vos campagnes mobile marketing ?<\/strong><\/h2>\n\n\n\n

Que vous proposiez un produit ou un service, identifier les crit\u00e8res \u00e0 prendre en compte dans la mise en place de votre strat\u00e9gie marketing<\/strong> afin de d\u00e9finir avec pr\u00e9cision la client\u00e8le cible correspondant \u00e0 votre offre est d\u00e9terminant pour la r\u00e9ussite de votre campagne marketing mobile. Pour que votre message soit efficace, il faut savoir \u00e0 qui vous l\u2019adressez<\/strong>, et lorsque vous s\u00e9lectionnez la liste des contacts pour l\u2019envoi de votre campagne mobile marketing, elle devra \u00e9galement correspondre au profil que vous aurez fix\u00e9<\/strong> selon l\u2019\u00e2ge des consommateurs, le genre, la localisation g\u00e9ographique, la cat\u00e9gorie professionnelle des utilisateurs de ces produits, s\u2019agit-il de particuliers ou de professionnels\u2026 Si vous \u00eates \u00e0 la t\u00eate d\u2019une association, le mobile marketing association France fonctionne tr\u00e8s bien aussi, cet outil s\u2019adapte aux besoins des entreprises.<\/p>\n\n\n\n

Segmentez votre liste de contacts<\/strong><\/h2>\n\n\n\n

La segmentation<\/strong> doit se faire en fonction des crit\u00e8res qui vous int\u00e9ressent le plus <\/strong>pour votre point de vente physique ou votre site web. Elle doit se faire au fur et \u00e0 mesure que vous saisissez de nouveaux contacts cela vous permet de gagner du temps au moment <\/strong>de la pr\u00e9paration de vos campagnes marketing mobile sur smartphones et t\u00e9l\u00e9phones portables.<\/p>\n\n\n\n

Location de base de donn\u00e9es Opt-in<\/strong><\/h2>\n\n\n\n

Vous n\u2019avez pas assez de contacts, les indicateurs sont trop anciens et peu fiables, ou bien vous n\u2019avez pas le temps de segmenter vos listes ? Contactez-nous, nous avons les outils qu\u2019il vous faut ! Nous proposons une location<\/strong> ou un achat de fichiers de base de donn\u00e9es Opt-in<\/strong> r\u00e9guli\u00e8rement renouvel\u00e9es, afin de vous faciliter cette \u00e9tape.<\/p>\n\n\n\n

\n
R\u00e9alisez votre ciblage en ligne<\/a><\/div>\n<\/div>\n\n\n\n

Quels sont vos objectifs ?<\/strong><\/h2>\n\n\n\n
    \n
  • R\u00e9cup\u00e9rer des liens,<\/li>\n\n\n\n
  • Que les visiteurs s\u2019inscrivent \u00e0 votre newsletter,<\/li>\n\n\n\n
  • Accro\u00eetre le nombre de visites sur votre e-commerce, point de vente physique,<\/li>\n\n\n\n
  • Apporter une meilleure visibilit\u00e9 \u00e0 vos produits,<\/li>\n\n\n\n
  • Augmenter le nombre de clients ou followers sur les r\u00e9seaux sociaux Facebook ou twitter,<\/li>\n\n\n\n
  • Inciter les consommateurs \u00e0 t\u00e9l\u00e9charger votre app sur leur t\u00e9l\u00e9phone portable ou smartphone\u2026<\/li>\n\n\n\n
  • Attention : vous ne devez choisir qu\u2019un seul objectif par campagne de marketing mobile afin qu\u2019elle soit r\u00e9ussie.<\/li>\n<\/ul>\n\n\n\n

    G\u00e9olocalisation<\/strong><\/h2>\n\n\n\n

    Il s\u2019agit d\u2019une campagne de marketing mobile<\/strong> qui envoie une publicit\u00e9 mobile<\/strong> \u00e0 destination d\u2019un d\u00e9tenteur d\u2019un t\u00e9l\u00e9phone portable<\/strong> qui passe \u00e0 proximit\u00e9 de points de vente. Un p\u00e9rim\u00e8tre est d\u00e9limit\u00e9 \u00e0 l\u2019avance par les entreprises ou association utilisant le marketing SMS.<\/p>\n\n\n\n

    Autres strat\u00e9gies mobile marketing \u2013 d\u00e9finition par strat\u00e9gie<\/strong><\/h2>\n\n\n\n
      \n
    • Store locator<\/strong> : aide le mobinaute \u00e0 trouver un commerce \u00e0 proximit\u00e9 de l\u2019endroit o\u00f9 il se trouve gr\u00e2ce \u00e0 son appareil mobile.<\/li>\n\n\n\n
    • DCO<\/strong> : donne des informations pr\u00e9cises sur un point de vente \u00e0 proximit\u00e9 : adresse, plan pour s\u2019y rendre et dur\u00e9e n\u00e9cessaire afin d\u2019atteindre la boutique nomm\u00e9e.<\/li>\n<\/ul>\n\n\n\n

      Am\u00e9liorer l\u2019exp\u00e9rience client gr\u00e2ce au marketing mobile<\/strong><\/h2>\n\n\n\n

      Des contenus personnalis\u00e9s<\/strong> avec des mots cl\u00e9s <\/strong>dans les messages texte, des supports adapt\u00e9s \u00e0 la taille d\u2019un \u00e9cran de t\u00e9l\u00e9phone mobile aide \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client dont la convivialit\u00e9, l\u2019attraction et la justesse des offres seront appr\u00e9ci\u00e9es par les mobinautes. Le comportement de ces derniers \u00e0 changer, ils demandent plus d’attention. La performance d\u2019une strat\u00e9gie de marketing mobile<\/strong> d\u00e9pend de la planification<\/strong> des actions selon les personnes cibl\u00e9es pour chaque campagne. L\u2019exp\u00e9rience client sera meilleure<\/strong> si le consommateur est bien cibl\u00e9 <\/strong>dans vos diff\u00e9rentes campagnes de marketing mobile.<\/p>\n\n\n\n

      Innovez !<\/strong><\/h2>\n\n\n\n

      Le mobile marketing<\/strong> ouvre tant de possibilit\u00e9s de d\u00e9veloppement et de fonctionnalit\u00e9s : SMS, e-mails, mini site web, application mobile, photos\u2026 Des technologies qui ont de quoi surprendre vos clients<\/strong> et vous aiderons \u00e0 vous d\u00e9marquer de la concurrence<\/strong> lorsque les enjeux sont de taille.<\/p>\n\n\n\n

      Fid\u00e9lisez vos clients avec le marketing mobile<\/strong><\/h2>\n\n\n\n

      Promotions, anniversaires du consommateur ou d\u2019une entreprise, f\u00eates, soldes, sont autant de possibilit\u00e9s de fid\u00e9liser<\/strong> vos clients \u00e0 l\u2019aide de contenus cibl\u00e9s<\/strong> et bien tourn\u00e9s qui leur donneront envie d\u2019acheter. Les SMS d\u2019information<\/strong> aident grandement \u00e0 la fid\u00e9lisation, <\/strong>\u00e0 un engagement sur le long terme : suivi de commandes, rappel de RDV, disponibilit\u00e9 d’un article\u2026 sur les appareils mobile \u00e0 l’aide de la messagerie texte, ces services de marketing mobile pr\u00e9sentent de nombreux avantages pour les entreprises souhaitant toucher le maximum de public.<\/p>\n\n\n\n

      R\u00e9pondez \u00e0 un besoin avec le marketing mobile<\/strong><\/h2>\n\n\n\n

      Les enqu\u00eates, la segmentation de vos fichiers, les analyses statistiques, la location de fichiers de base de donn\u00e9es, les notifications push <\/strong>sont autant de fonctionnalit\u00e9s disponibles avec le m marketing mobile et qui vous permettent de d\u00e9finir <\/strong>et de r\u00e9pondre<\/strong> pr\u00e9cis\u00e9ment aux besoins<\/strong> de vos utilisateurs en fonction de crit\u00e8res bien sp\u00e9cifiques, et ainsi, augmenter votre chiffre d\u2019affaires <\/strong>sur vos sites web ou points de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Gr\u00e2ce au t\u00e9l\u00e9phone mobile, Internet est \u00e0 port\u00e9e de main \u00e0 tout moment de la journ\u00e9e. Depuis un certain nombre d\u2019ann\u00e9es, le smartphone a d\u00e9tr\u00f4n\u00e9 les ordinateurs fixes et portables en nombre de consultations sur la toile. Le mobile marketing se place donc comme un outil de communication efficace pour les professionnels, tout secteur d\u2019activit\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":2993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n10 conseils pour une campagne mobile marketing performante - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/campagne-mobile-marketing-performante\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 conseils pour une campagne mobile marketing performante - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce au t\u00e9l\u00e9phone mobile, Internet est \u00e0 port\u00e9e de main \u00e0 tout moment de la journ\u00e9e. Depuis un certain nombre d\u2019ann\u00e9es, le smartphone a d\u00e9tr\u00f4n\u00e9 les ordinateurs fixes et portables en nombre de consultations sur la toile. 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