{"id":2820,"date":"2019-05-03T10:02:00","date_gmt":"2019-05-03T10:02:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2820"},"modified":"2024-01-27T11:13:28","modified_gmt":"2024-01-27T11:13:28","slug":"campagne-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/campagne-sms-marketing","title":{"rendered":"Campagne SMS marketing : 10 cl\u00e9s pour la r\u00e9ussir !"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre d&rsquo;une <strong>campagne multicanale<\/strong>, le<strong> SMS pro<\/strong> \u00e0 d\u00e9j\u00e0 fait ses preuves. Il est appr\u00e9ci\u00e9 pour son utilisation simple, son faible co\u00fbt, et sa capacit\u00e9 \u00e0<strong> entrer en contact avec les mobinautes facilement<\/strong> et efficacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais voyons ensemble les <strong>\u00e9tapes du marketing mobile<\/strong> \u00e0 ne surtout pas rater pour une <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">campagne SMS<\/a> r\u00e9ussie ! ?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1) Comment r\u00e9diger votre marketing SMS ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>message SMS <\/strong>doit \u00eatre <strong>court <\/strong>mais <strong>pr\u00e9cis<\/strong>, et <strong>compr\u00e9hensible par tout le monde<\/strong>. Il repr\u00e9sente votre entreprise, votre image de marque. \u00c9vitez le langage familier, les fautes d\u2019orthographe, et restez dans le ton adopt\u00e9 sur votre site, ou lors de vos campagnes publicitaires. On doit pouvoir vous reconna\u00eetre \u00e0 votre \u00ab patte \u00bb. N\u2019oubliez pas que la longueur est limit\u00e9e, soyez bref.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit pour une <strong>offre sp\u00e9ciale<\/strong>, une <strong>r\u00e9duction<\/strong>\u2026, toute offre est consid\u00e9r\u00e9e comme int\u00e9ressante par vos destinataires, ce type de <strong>SMS professionnel <\/strong>n\u2019est pas ressenti comme intrusif. D&rsquo;autant plus s\u2019il s\u2019agit d\u2019une<strong> r\u00e9duction<\/strong>, d\u2019une <strong>offre \u00e0 dur\u00e9e limit\u00e9e<\/strong>, ou sur un <strong>produit bien sp\u00e9cifique<\/strong>, ou encore <strong>localis\u00e9e<\/strong>. Tout d\u00e9pend de l\u2019objectif de votre <strong>campagne SMS marketing<\/strong>, le ton employ\u00e9 sera diff\u00e9rent selon qu\u2019il s\u2019agisse d\u2019un<strong> SMS promotionnel<\/strong>, <strong>transactionnel<\/strong>, ou de<strong> service<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2) Ciblez vos envois de SMS en masse pour fid\u00e9liser vos clients<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019<a href=\"https:\/\/www.spot-hit.fr\/envoi-sms-en-masse\" target=\"_blank\" rel=\"noreferrer noopener\">envoi de SMS en masse<\/a> est une bonne fa\u00e7on de se <strong>d\u00e9marquer<\/strong>. De plus, la <strong>segmentation de votre fichier clients<\/strong> par tranche d\u2019\u00e2ge, genres, habitudes de consommation, situation g\u00e9ographique\u2026, permet d\u2019effectuer <strong>une meilleure s\u00e9lection des destinataires<\/strong> susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s par vos produits ou services. Les taux de retour et de transformation ne seront que meilleurs, tout comme celui de la d\u00e9livrabilit\u00e9 lors de l\u2019<strong>envoi de SMS<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u00c0 quel moment envoyer votre campagne SMS marketing ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s <strong>22 h<\/strong> c\u2019est interdit, tout comme le dimanche, et les jours f\u00e9ri\u00e9s. Une \u00e9tude anglaise* d\u00e9montre que la fin de semaine serait le moment le plus propice envoyer des SMS. Le samedi matin serait \u00e9galement un moment cl\u00e9, les clients faisant g\u00e9n\u00e9ralement des emplettes ce jour-l\u00e0. Des informations \u00e0 prendre en compte pour votre <strong>strat\u00e9gie marketing<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4) Outil marketing : le bouton Call to Action (CTA)<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous envoyez une <strong>offre promotionnelle<\/strong>, une <strong>nouveaut\u00e9<\/strong>, ou une <strong>inscription \u00e0 un \u00e9v\u00e9nement<\/strong>&#8230;, il faut absolument <strong>pousser vos clients \u00e0 cliquer sur ce fameux bouton<\/strong>, afin de transformer l\u2019essai.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5) Cr\u00e9ez un lien personnalis\u00e9 et facilitez la m\u00e9morisation<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette action vous permettra d\u2019<strong>inclure une URL personnalis\u00e9e<\/strong> qui les am\u00e8nera directement sur votre site internet. Gr\u00e2ce \u00e0 cette astuce, vos <strong>taux de clics peuvent augmenter de 39 % <\/strong>(<em>source rebrandaly<\/em>). De plus, une <strong>URL associ\u00e9e \u00e0 votre marque<\/strong> <strong>rassure les destinataires <\/strong>qui n\u2019auront pas peur d\u2019un spam ou d\u2019un phishing en cliquant dessus.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-907ad071e4a156eda96b319e386ccc90\" style=\"color:#235870\">[Tuto] &#8211; Comment envoyer votre campagne SMS sur Spot-Hit ? <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Devenez un expert en marketing mobile et apprenez \u00e0 envoyer votre premi\u00e8re campagne SMS avec notre tutoriel<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-prise-en-charge-des-contenus-embarqu-s wp-block-embed-prise-en-charge-des-contenus-embarqu-s wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"[Tuto] Comment envoyer votre campagne SMS ?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/z3SNqF5bFNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6) Personnalisez votre message avec le marketing relationnel<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez \u00e0 am\u00e9liorer<strong> le lien de proximit\u00e9 avec vos clients<\/strong>, n\u2019h\u00e9sitez pas \u00e0 vous adresser \u00e0 eux par les noms ou pr\u00e9noms, \u00e0 <strong>personnaliser vos offres en fonction de leurs habitudes<\/strong>, et \u00e0 indiquer le nom de votre entreprise comme exp\u00e9ditrice (cela rassure les destinataires lors d\u2019envoi de SMS par internet).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7) Stop SMS : le service SMS obligatoire<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9glementation impos\u00e9e par la CNIL, oblige les exp\u00e9diteurs de SMS commerciaux \u00e0 laisser la possibilit\u00e9 aux destinataires de refuser la r\u00e9ception de SMS. Ne pas respecter cette r\u00e8gle peut co\u00fbter tr\u00e8s cher !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8) La base de donn\u00e9es clients Opt in<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Elle doit \u00eatre <strong>r\u00e9cente<\/strong>, avec les <strong>bons num\u00e9ros de portable<\/strong>, fournie, et <strong>segment\u00e9e<\/strong> selon les crit\u00e8res <strong>qui correspondent \u00e0 vos besoins<\/strong>. Vous devez \u00e9galement faire le tri entre les r\u00e9actifs et les non-r\u00e9actifs qu\u2019il est pr\u00e9f\u00e9rable d\u2019\u00f4ter de votre fichier clients, afin d\u2019am\u00e9liorer le routage et faire des \u00e9conomies ! Ce que vous recherchez, c\u2019est <strong>un bon retour sur investissement<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9) La location de fichiers clients Opt in<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est une <strong>solution que nous proposons sur notre plateforme SMS<\/strong>, et qui peut am\u00e9liorer les taux d\u2019ouverture, les taux de lecture, ainsi que les taux de transformation de cette solution SMS.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10) Quel r\u00e9sultat pour votre campagne de communication par SMS ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de <strong>consulter les statistiques d\u00e9taill\u00e9es de votre premi\u00e8re campagne SMS marketing<\/strong>, et de comparer avec les autres afin de voir celles qui obtiennent le plus de retour par clics et d\u2019engagements. L\u2019<strong>accus\u00e9 de r\u00e9ception<\/strong> vous permet de savoir qui est <strong>r\u00e9actif, toujours actif, ou pas<\/strong>. Vous pouvez ainsi tester votre client\u00e8le et affiner votre strat\u00e9gie, afin d\u2019obtenir <strong>le meilleur retour sur investissement<\/strong> et une <strong>fid\u00e9lisation de vos prospects<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&rsquo;attendez plus et lancez-vous ! N&rsquo;h\u00e9sitez pas \u00e0 prendre contact avec nos conseillers qui pourront r\u00e9pondre \u00e0 vos interrogations et vous guider dans votre strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Text Marketer 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d&rsquo;une campagne multicanale, le SMS pro \u00e0 d\u00e9j\u00e0 fait ses preuves. Il est appr\u00e9ci\u00e9 pour son utilisation simple, son faible co\u00fbt, et sa capacit\u00e9 \u00e0 entrer en contact avec les mobinautes facilement et efficacement. Mais voyons ensemble les \u00e9tapes du marketing mobile \u00e0 ne surtout pas rater pour une campagne SMS r\u00e9ussie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne SMS marketing : 10 cl\u00e9s pour la r\u00e9ussir ! - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/campagne-sms-marketing\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne SMS marketing : 10 cl\u00e9s pour la r\u00e9ussir ! - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre d&rsquo;une campagne multicanale, le SMS pro \u00e0 d\u00e9j\u00e0 fait ses preuves. Il est appr\u00e9ci\u00e9 pour son utilisation simple, son faible co\u00fbt, et sa capacit\u00e9 \u00e0 entrer en contact avec les mobinautes facilement et efficacement. 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