{"id":2838,"date":"2021-10-06T10:11:00","date_gmt":"2021-10-06T10:11:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2838"},"modified":"2024-11-17T10:17:24","modified_gmt":"2024-11-17T10:17:24","slug":"communication-marketing-fetes-fin-annee","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/communication-marketing-fetes-fin-annee","title":{"rendered":"Pr\u00e9parez vos communications SMS de fin d&rsquo;ann\u00e9e d\u00e8s \u00e0 pr\u00e9sent"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e constitue l\u2019un des moments les plus importants pour les commer\u00e7ants ainsi que pour de nombreux secteurs d\u2019activit\u00e9. C\u2019est \u00e0 cette p\u00e9riode que de nombreux professionnels r\u00e9alisent la plus grosse partie de leur chiffre d\u2019affaires annuel gr\u00e2ce, notamment, au Black Friday et aux f\u00eates de No\u00ebl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miser sur une strat\u00e9gie de communication ultra performante est donc particuli\u00e8rement important \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e. Mais attention, attendre la derni\u00e8re minute n\u2019est pas vraiment conseill\u00e9 pour atteindre vos objectifs, il est au contraire bien plus int\u00e9ressant de s\u2019y prendre d\u00e8s maintenant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cette ann\u00e9e 2021 marqu\u00e9e par les multiples complications engendr\u00e9es par la Covid-19, mieux vaut prendre les devants afin d\u2019assurer vos arri\u00e8res.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici donc quelques conseils pour y parvenir efficacement. ?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La communication SMS pour les f\u00eates de fin d\u2019ann\u00e9e, une valeur s\u00fbre !<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le t\u00e9l\u00e9phone portable et le Smartphone font partie int\u00e9grante de la vie des consommateurs fran\u00e7ais. En plus de les utiliser pour effectuer de nombreuses t\u00e2ches de la vie quotidienne, ceux-ci servent, en outre, \u00e0 r\u00e9aliser des achats en ligne ou \u00e0 g\u00e9olocaliser des points de vente physiques. Il s\u2019agit l\u00e0 d\u2019une v\u00e9ritable aubaine pour les marques\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les p\u00e9riodes de fin d&rsquo;ann\u00e9e se pr\u00e9sentent manifestement comme une p\u00e9riode incontournable pour tester le <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> et constater ses incroyables r\u00e9sultats au sein de votre propre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u2019il soit promotionnel, marketing, ou m\u00eame, informatif, le SMS est le vecteur de communication le plus pertinent et efficace. Les r\u00e9sultats obtenus par ce m\u00e9dia sont spectaculaires, ils permettent d\u2019augmenter le nombre des ventes aussi bien en magasin qu\u2019en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez envie d\u2019aborder la p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e avec plus de s\u00e9r\u00e9nit\u00e9 ? Pour ce faire, rien de plus simple, voici quelques id\u00e9es imparables quant \u00e0 l\u2019orientation de votre future campagne.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment susciter l\u2019int\u00e9r\u00eat avec un SMS promotionnel de fin d\u2019ann\u00e9e ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.spot-hit.fr\/ressources\/communication-sms\" target=\"_blank\" rel=\"noreferrer noopener\">communication par SMS<\/a> est tr\u00e8s bien accept\u00e9e par les consommateurs. Il s\u2019agit d\u2019un mode de communication peu intrusif, tr\u00e8s rapidement lu et bien souvent consid\u00e9r\u00e9 comme utile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez mettre en place ce type de campagne au sein de votre entreprise, il est important de d\u00e9finir vos objectifs. Il existe pour cela diff\u00e9rents types de SMS. On distingue, d\u2019une part, les SMS relationnels qui notifient, notamment, sur les suivis de commande, les horaires de points de vente, permettent de transmettre des v\u0153ux &#8230; Et d\u2019autre part, le SMS marketing, id\u00e9al pour faire part d\u2019offres sp\u00e9ciales, promouvoir des \u00e9v\u00e9nements, des ventes priv\u00e9es\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les possibilit\u00e9s de mise en \u0153uvre du SMS sont multiples. Voici toutefois quelques id\u00e9es de campagnes SMS \u00e0 lancer au moment des f\u00eates de No\u00ebl, du Nouvel An, ou m\u00eame, \u00e0 l\u2019occasion du Black Friday :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organiser un concours de No\u00ebl par SMS permettant de remporter de multiples cadeaux. Diffuser ce concours sur les r\u00e9seaux sociaux et en faire la promotion par SMS permet de gagner en visibilit\u00e9 tout en am\u00e9liorant le capital sympathie de l\u2019entreprise.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communiquer ses v\u0153ux de fin d\u2019ann\u00e9e avec un SMS et am\u00e9liorer les relations client tout comme la relation avec ses propres \u00e9quipes gr\u00e2ce \u00e0 un envoi de SMS en interne.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er une offre de parrainage sp\u00e9ciale f\u00eates de fin d\u2019ann\u00e9e et obtenir de nouveaux clients gr\u00e2ce \u00e0 l\u2019envoi d\u2019une campagne SMS.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proposer une offre exceptionnelle \u00e0 destination des nouveaux clients en p\u00e9riode de No\u00ebl et marquer le coup d\u00e8s leur premier achat.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diffuser une offre de derni\u00e8re minute afin de cr\u00e9er un sentiment d\u2019urgence qui permettra d\u2019augmenter les ventes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envoyer un rappel des prochaines soldes d\u2019hiver qui ne tarderont pas \u00e0 arriver suite aux f\u00eates de fin d\u2019ann\u00e9e et ainsi, faire d\u2019une pierre deux coups.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quelques bonnes astuces pour une communication SMS de fin d\u2019ann\u00e9e sans fausse note !<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mettre en place une <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">campagne SMS de communication<\/a> efficace et percutante \u00e0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e et du Black Friday n\u00e9cessite de conna\u00eetre quelques bonnes astuces, d\u2019autant plus s\u2019il s\u2019agit de votre premier essai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est de r\u00e9ussir \u00e0 transmettre une information tout en captant efficacement l\u2019attention de vos contacts. Nous allons pour cela partager plusieurs bonnes pratiques qui vous permettront d\u2019optimiser vos r\u00e9sultats et d\u2019atteindre vos objectifs. Il s\u2019agit notamment de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personnaliser les messages : la personnalisation participe activement \u00e0 la production d\u2019un effet de levier d\u2019acquisition dans le cadre d\u2019une campagne de SMS pro. En inscrivant le nom de chaque contact au d\u00e9but du message, ces derniers se sentent privil\u00e9gi\u00e9s et, de fait, interpel\u00e9s par le SMS re\u00e7u. En r\u00e9sulte presque toujours le d\u00e9clanchement d\u2019un comportement favorable \u00e0 l\u2019entreprise. C\u2019est simple et \u00e7a peut rapporter gros !<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adopter un ton positif et enjou\u00e9 : le langage et le ton de votre message doivent rester dans l\u2019esprit magique et festif des f\u00eates de fin d\u2019ann\u00e9e.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliser la technique du Rich SMS : les f\u00eates de fin d\u2019ann\u00e9e repr\u00e9sentent le moment ou jamais d\u2019utiliser cette technique qui rendra vos SMS plus attractifs. Inclure une carte de v\u0153ux \u00e0 l\u2019effigie de votre enseigne, par exemple, permettra d\u2019am\u00e9liorer votre image de marque et de vous d\u00e9marquer de vos concurrents.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envoyer vos SMS dans le bon timing : respecter les jours et heures d\u2019envois l\u00e9gaux est indispensable. On estime \u00e9galement qu\u2019un message envoy\u00e9 environ une semaine avant la date de vos \u00e9v\u00e9nements de fin d\u2019ann\u00e9e a toutes les chances d\u2019\u00eatre bien m\u00e9moris\u00e9.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quelle est l\u2019erreur \u00e0 \u00e9viter \u00e0 tout prix lors d\u2019une campagne SMS pour les f\u00eates de fin d\u2019ann\u00e9e ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La pire erreur \u00e0 faire lors d\u2019une campagne SMS, est de spammer vos contacts. Pour qu\u2019il reste un vecteur de communication privil\u00e9gi\u00e9, le SMS doit rester discret, et surtout, utile aux yeux de vos contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas question d\u2019envoyer des SMS \u00e0 tour de bras, un seul SMS parfaitement r\u00e9dig\u00e9 et optimis\u00e9 fera l\u2019affaire. Si vous ne parvenez pas \u00e0 inclure l\u2019int\u00e9gralit\u00e9 de votre offre dans un seul message, il vous suffira simplement d\u2019utiliser l\u2019int\u00e9gration de lien et\/ou de varier les modes de communication en utilisant d\u2019autres m\u00e9dias comme le mail, par exemple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous disposez \u00e0 pr\u00e9sent de tous les \u00e9l\u00e9ments pour pr\u00e9parer au mieux la p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e et augmenter votre chiffre d\u2019affaires avant de cl\u00f4turer votre bilan annuel. Le temps passe vite et pour mieux g\u00e9rer votre planning, mieux vaut vous y prendre d\u00e8s maintenant !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e constitue l\u2019un des moments les plus importants pour les commer\u00e7ants ainsi que pour de nombreux secteurs d\u2019activit\u00e9. C\u2019est \u00e0 cette p\u00e9riode que de nombreux professionnels r\u00e9alisent la plus grosse partie de leur chiffre d\u2019affaires annuel gr\u00e2ce, notamment, au Black Friday et aux f\u00eates de No\u00ebl. Miser sur une [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9parez vos communications SMS de fin d&#039;ann\u00e9e d\u00e8s \u00e0 pr\u00e9sent - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/communication-marketing-fetes-fin-annee\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9parez vos communications SMS de fin d&#039;ann\u00e9e d\u00e8s \u00e0 pr\u00e9sent - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e constitue l\u2019un des moments les plus importants pour les commer\u00e7ants ainsi que pour de nombreux secteurs d\u2019activit\u00e9. C\u2019est \u00e0 cette p\u00e9riode que de nombreux professionnels r\u00e9alisent la plus grosse partie de leur chiffre d\u2019affaires annuel gr\u00e2ce, notamment, au Black Friday et aux f\u00eates de No\u00ebl. 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