{"id":2842,"date":"2021-08-31T10:12:00","date_gmt":"2021-08-31T10:12:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2842"},"modified":"2025-12-08T14:09:24","modified_gmt":"2025-12-08T14:09:24","slug":"communication-marketing-rentree","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/communication-marketing-rentree","title":{"rendered":"Pr\u00e9parez votre communication marketing pour la rentr\u00e9e"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la rentr\u00e9e qui se profile \u00e0 l\u2019horizon, il est grand temps de se poser les bonnes questions en ce qui concerne les campagnes marketing qui seront \u00e0 mettre en place afin de se d\u00e9marquer de la concurrence et de gagner en visibilit\u00e9 lors de cet \u00e9v\u00e9nement \u00e0 ne pas manquer !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Positivez la relation client et am\u00e9liorez votre CA gr\u00e2ce \u00e0 la rentr\u00e9e<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e9riode estivale n\u2019est pas termin\u00e9e, mais cela n\u2019emp\u00eache pas pour autant de commencer \u00e0 r\u00e9fl\u00e9chir aux diff\u00e9rentes actions marketing qui sont \u00e0 organiser pour cette rentr\u00e9e, afin de marquer le coup et les esprits des consommateurs en qu\u00eate de bons plans. C\u2019est le moment ou jamais de lancer une op\u00e9ration s\u00e9duction cibl\u00e9e aupr\u00e8s d\u2019un large public, de mani\u00e8re \u00e0 augmenter le nombre de visites en boutique physique ou en ligne, et faire d\u00e9coller votre chiffre d\u2019affaires \u00e0 l\u2019aide d\u2019offres all\u00e9chantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention, cependant, \u00e0 ne pas vous perdre dans la multiplicit\u00e9 de vos offres. Les op\u00e9rations marketing \u00e0 forts potentielles sont aujourd\u2019hui nombreuses tout au long de l\u2019ann\u00e9e, et il s\u2019agit de faire des choix judicieux parmi tous ces \u00e9v\u00e9nements, de fa\u00e7on \u00e0 s\u00e9lectionner uniquement ceux qui auront un fort impact sur la croissance de votre activit\u00e9. La rentr\u00e9e est, bien entendu, l\u2019un d\u2019entre eux. Aussi faut-il anticiper les campagnes marketing \u00e0 mener selon les p\u00e9riodes cruciales de l\u2019ann\u00e9e, afin de mieux organiser votre temps, gagner en visibilit\u00e9, am\u00e9liorer les ventes et ne pas vous perdre dans une multiplication d\u2019actions non-r\u00e9fl\u00e9chies qui n\u2019auront que tr\u00e8s peu d\u2019impact et seront, au final, on\u00e9reuses\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une campagne marketing demande de la r\u00e9flexion ainsi qu\u2019une r\u00e9elle organisation de votre strat\u00e9gie commerciale : en anticipant, vous serez gagnant.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment organiser ma communication marketing pour la rentr\u00e9e ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La base de donn\u00e9es clients<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il est impossible d\u2019atteindre ses objectifs et de cibler correctement les consommateurs sans <a href=\"https:\/\/www.spot-hit.fr\/base-prospects-opt-in\" target=\"_blank\" rel=\"noreferrer noopener\">une base de donn\u00e9es clients fournie et segment\u00e9e<\/a>. C\u2019est la base de toute op\u00e9ration de communication. Fort heureusement, il est possible de louer des bases de donn\u00e9es aupr\u00e8s d\u2019agence sp\u00e9cialis\u00e9e. Le principe de cette location consiste \u00e0 s\u00e9lectionner une liste tr\u00e8s pr\u00e9cise de consommateurs, selon des crit\u00e8res qui correspondent \u00e0 votre activit\u00e9.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9terminer une politique marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie de communication d\u00e9pendra directement de vos objectifs, quels sont-ils ? Am\u00e9liorer votre visibilit\u00e9, le nombre de contacts, augmenter le nombre de visites, transmettre une information, mettre en avant un \u00e9v\u00e9nement\u2026 Leur s\u00e9lection d\u00e9finira les actions \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui sont les consommateurs susceptibles d\u2019\u00eatre touch\u00e9s par cette campagne et quelle strat\u00e9gie adopter ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prendre le temps de cibler les consommateurs ou clients correspondant \u00e0 l\u2019offre marketing d\u2019un produit ou d\u2019un service est primordiale. L\u2019\u00e2ge, le sexe, les activit\u00e9s, la situation g\u00e9ographique sont des param\u00e8tres qui peuvent, par exemple, entrer en ligne de compte. Ensuite, votre message marketing peut \u00eatre diffuser via un ou plusieurs canaux de communication compl\u00e9mentaires selon l\u2019effet recherch\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019organisation d\u2019un tel \u00e9v\u00e9nement demande une implication sans faille de toutes les \u00e9quipes, le r\u00f4le de chacun doit \u00eatre clairement d\u00e9fini pour que la campagne de communication soit r\u00e9ussie. Ce n\u2019est pas juste un message \u00e0 envoyer, c\u2019est un tout : pr\u00e9paration de la boutique, accueil et renseignement des clients, des produits suffisamment approvisionn\u00e9s\u2026 Tout le monde doit jouer son r\u00f4le dans la partition, car enfin, \u00e0 quoi bon investir dans une campagne d\u2019information au top si le reste ne suit pas\u2026 Le but est de cr\u00e9er ou stabiliser, voire, am\u00e9liorer la relation client afin de les fid\u00e9liser, or, la communication marketing peut vous aider \u00e0 atteindre ce but, notamment, pour la rentr\u00e9e.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La fid\u00e9lisation client<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le Saint Graal de toute boutique physique ou en ligne, de tout commerce\u2026 Un n\u00e9gociant, un commer\u00e7ant, un fabricant ne sont rien sans leurs clients. Aussi ne faut-il pas h\u00e9siter \u00e0 leur d\u00e9montrer les capacit\u00e9s de votre soci\u00e9t\u00e9 \u00e0 leur porter un int\u00e9r\u00eat certain et \u00e0 r\u00e9compenser leur fid\u00e9lit\u00e9 en leur envoyant des offres privil\u00e9gi\u00e9es ou des exclusivit\u00e9s r\u00e9serv\u00e9es aux clients les plus assidus, comme : une r\u00e9duction suppl\u00e9mentaire, une invitation \u00e0 un \u00e9v\u00e9nement priv\u00e9, la r\u00e9v\u00e9lation de la prochaine collection avant sa date de sortie, une promo sp\u00e9ciale rentr\u00e9e&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u2019est le moment de braquer tous les projecteurs sur la toute nouvelle collection !<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nouveaux produits, nouveaux services, la rentr\u00e9e est le moment ou jamais d\u2019en parler ! C\u2019est une p\u00e9riode o\u00f9 les consommateurs ont envie de changer leurs habitudes vestimentaires, quotidiennes\u2026 De se renouveler. La rentr\u00e9e est synonyme de nouveaut\u00e9 ! \u00c0 vous de titiller leur int\u00e9r\u00eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs ne demandent qu\u2019\u00e0 \u00eatre surpris, des animations, une jolie d\u00e9coration ou des petits cadeaux pourront faire na\u00eetre en eux des envies d\u2019achat. Quand on se sent bien, on est plus \u00e0 m\u00eame de d\u00e9penser, de se faire plaisir, et de s\u2019attacher \u00e0 lieu de vente.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser plusieurs canaux de communication<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Suivant le type de campagne de communication que vous souhaitez mettre en place, un seul canal peut parfois s\u2019av\u00e9rer insuffisant. Ainsi, les publicit\u00e9s papier alli\u00e9es aux <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">envois de messages par SMS<\/a>, ou mailing publicitaire, peuvent s\u2019av\u00e9rer parfaitement compl\u00e9mentaires. Passer par une <a href=\"https:\/\/www.spot-hit.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">plateforme de marketing direct et multicanal<\/a> vous aide \u00e0 mieux g\u00e9rer l\u2019ensemble de ces outils, tout en \u00e9tant conseill\u00e9 par des professionnels de la communication.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Suivre les statistiques de vos campagnes pour la rentr\u00e9e<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Est-ce que la strat\u00e9gie adopt\u00e9e \u00e9tait la bonne, avez-vous choisi le bon canal de communication pour la rentr\u00e9e, le message \u00e9tait-il adapt\u00e9 ? Les statistiques vous permettent de suivre, pas \u00e0 pas et en direct, l\u2019impact cr\u00e9\u00e9 par votre campagne de communication \u00e0 l\u2019occasion de la rentr\u00e9e, et d\u2019avoir un retour ce qui a ou n\u2019a pas fonctionn\u00e9 selon les m\u00e9dias utilis\u00e9s.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Trouver un partenaire qui vous assistera dans votre communication marketing pour la rentr\u00e9e<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La rentr\u00e9e est, comme nous l\u2019avons dit au d\u00e9but de cet article, un des \u00e9v\u00e9nements cl\u00e9 de l\u2019ann\u00e9e. Pour mettre toutes les chances de votre c\u00f4t\u00e9, mieux vaut faire appel \u00e0 une agence sp\u00e9cialis\u00e9e, capable de vous proposer une solution marketing compl\u00e8te : SMS, RCS, message vocal, \u00e9mail, courrier papier et base de donn\u00e9es clients. Spot-Hit vous aide \u00e0 faire les bons choix, vous conseille et vous guide dans tous vos projets de communication marketing pour la rentr\u00e9e et tout au long de l\u2019ann\u00e9e sans abonnement ni engament. C\u2019est simple et rapide \u00e0 utiliser et vous pourrez b\u00e9n\u00e9ficier de cr\u00e9dits offerts pour tester notre plateforme en ligne. Contactez-nous, nous sommes \u00e0 votre \u00e9coute !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la rentr\u00e9e qui se profile \u00e0 l\u2019horizon, il est grand temps de se poser les bonnes questions en ce qui concerne les campagnes marketing qui seront \u00e0 mettre en place afin de se d\u00e9marquer de la concurrence et de gagner en visibilit\u00e9 lors de cet \u00e9v\u00e9nement \u00e0 ne pas manquer ! Positivez la relation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9parez votre communication marketing pour la rentr\u00e9e - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/communication-marketing-rentree\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9parez votre communication marketing pour la rentr\u00e9e - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Avec la rentr\u00e9e qui se profile \u00e0 l\u2019horizon, il est grand temps de se poser les bonnes questions en ce qui concerne les campagnes marketing qui seront \u00e0 mettre en place afin de se d\u00e9marquer de la concurrence et de gagner en visibilit\u00e9 lors de cet \u00e9v\u00e9nement \u00e0 ne pas manquer ! 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