{"id":2846,"date":"2019-11-19T10:14:00","date_gmt":"2019-11-19T10:14:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2846"},"modified":"2024-01-27T11:18:02","modified_gmt":"2024-01-27T11:18:02","slug":"communiquer-promos-sms-black-friday","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/communiquer-promos-sms-black-friday","title":{"rendered":"Comment communiquer sur les promotions pendant le Black Friday ?"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le Black Friday s\u2019est peu \u00e0 peu impos\u00e9 dans le calendrier des dates phares de l\u2019ann\u00e9e chez tous les commer\u00e7ants et e-commer\u00e7ants. Et pour cause, il leur permet de t\u00e2ter le pouls des clients juste avant les f\u00eates de No\u00ebl. C\u2019est une journ\u00e9e \u00e0 ne pas manquer, car <strong>elle a un potentiel commercial particuli\u00e8rement fort<\/strong>. On sait maintenant que cette date est rentr\u00e9e dans les m\u0153urs et qu\u2019elle attendue par les consommateurs. Donc autant bien s\u2019y pr\u00e9parer !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que le Black Friday ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday, qui se traduit litt\u00e9ralement par \u00ab vendredi noir \u00bb, nous vient tout droit des \u00c9tats-Unis. Si nous ne le connaissons que depuis quelques ann\u00e9es, il officie depuis les ann\u00e9es 60 de l\u2019autre c\u00f4t\u00e9 de l\u2019Atlantique chaque quatri\u00e8me vendredi du mois de novembre. Et cette date n\u2019a pas \u00e9t\u00e9 choisie au hasard, car il s\u2019agit du jour suivant le traditionnel repas de Thanksgiving. Une date importante pour toutes les familles am\u00e9ricaines puisqu\u2019elle donne g\u00e9n\u00e9ralement le signal de d\u00e9part des achats de No\u00ebl. Cela leur rappelle que le compte \u00e0 rebours pour l\u2019achat de tous les cadeaux de fin d\u2019ann\u00e9e a commenc\u00e9 ! Plus r\u00e9cemment, le <strong>Cyber Monday<\/strong> a \u00e9t\u00e9 cr\u00e9\u00e9, il ne concerne que le domaine de l\u2019e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du c\u00f4t\u00e9 des commer\u00e7ants, le Black Friday repr\u00e9sente une grosse pr\u00e9paration, car les consommateurs comptent sur cette date pour profiter de soldes exceptionnelles afin de g\u00e2ter leur entourage. Et cet \u00e9v\u00e9nement concerne aussi bien les commer\u00e7ants ayant des boutiques physiques que les e-commer\u00e7ants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En France et dans le reste de l\u2019Europe, le premier Black Friday a eu lieu en 2014. Depuis, il n\u2019a cess\u00e9 d\u2019\u00e9voluer et de glaner de plus en plus d\u2019enseignes souhaitant y participer.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le Black Friday en chiffres<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les chiffres sont \u00e9loquents, la progression est importante, de quoi rallier les derniers irr\u00e9ductibles \u00e0 cette date devenue aujourd\u2019hui incontournable :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2015 : les Fran\u00e7ais ont d\u00e9pens\u00e9 140 millions d\u2019euros.<\/li>\n\n\n\n<li>En 2016 : le panier moyen \u00e9tait d\u2019environ 111 euros, 970 produits par minute ont \u00e9t\u00e9 achet\u00e9s sur Amazon France.<\/li>\n\n\n\n<li>En 2017 : la progression du panier moyen \u00e9tait de 6 %, il passe alors \u00e0 118 euros par personne. Les ventes augmentent de 30 % et le CA de 33 %, et quelque 28 millions de Fran\u00e7ais ont effectu\u00e9 un achat pendant le Black Friday.<\/li>\n\n\n\n<li>En 2018 : 6,2 milliards ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s, et plus de 50 millions de transactions bancaires ont \u00e9t\u00e9 enregistr\u00e9es en l\u2019espace de 24 heures selon RTL, contre 42,7 millions en 2017.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les chiffres augmentent d\u2019ann\u00e9e en ann\u00e9e pour devenir de plus en plus impressionnant, le succ\u00e8s du Black Friday est une r\u00e9alit\u00e9, ces chiffres le prouvent. Tout le monde r\u00eave de trouver de jolis cadeaux \u00e0 des prix d\u00e9fiants toute concurrence !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday et SMS marketing, le duo gagnant<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9ussir son Black Friday, il est important de bien choisir ses outils de communication. Le SMS marketing est une strat\u00e9gie particuli\u00e8rement efficace qui vous permet d\u2019entrer en contact rapidement avec vos clients et prospects.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un taux d\u2019ouverture proche de la perfection<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 95 % de taux d\u2019ouverture pour les SMS, qui plus est, lu dans les 3 minutes qui suivent leur r\u00e9ception, difficile de faire mieux ! Un tel moyen de communication vous assure de toucher le maximum de destinataires en un temps record, et ainsi, d\u2019\u00e9largir votre audience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un taux de m\u00e9morisation tr\u00e8s int\u00e9ressant<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce taux d\u00e9passe les 60 %, il est plus important que la plupart des autres outils de communication, de plus, le message se conserve dans le t\u00e9l\u00e9phone portable des destinataires qui peuvent ensuite partager l\u2019information.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le SMS marketing consid\u00e9r\u00e9 comme non-intrusif<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le SMS n\u2019est pas consid\u00e9r\u00e9 comme intrusif pour la plupart des mobinautes, surtout lorsqu\u2019il est \u00e0 caract\u00e8re informatif. C\u2019est d\u2019ailleurs pour cette raison que 80 % d\u2019entre eux aiment recevoir les informations et bons plans de leurs marques favorites. Le SMS promotionnel est donc id\u00e9al pour am\u00e9liorer la fid\u00e9lisation de vos clients, mais \u00e9galement pour les encourager \u00e0 tester ou commander des nouveaut\u00e9s. D\u2019apr\u00e8s un sondage de la MMAF, 22 % ont craqu\u00e9 sur un produit ou un service pr\u00e9sent\u00e9 dans un SMS.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La campagne SMS est \u00e0 la port\u00e9e de tous<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nul besoin d\u2019\u00eatre un g\u00e9nie de l\u2019informatique pour <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place une campagne SMS<\/a>, c\u2019est au contraire simple et rapide. Il vous suffit de vous connecter \u00e0 internet, d\u2019importer vos contacts \u00e0 l\u2019aide d\u2019un fichier Excel, de s\u00e9lectionner de fa\u00e7on cibl\u00e9e vos destinataires, puis r\u00e9diger votre message avant de l\u2019envoyer \u00e0 l\u2019instant T ou bien \u00e0 une date ult\u00e9rieure.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment r\u00e9ussir sa campagne de communication lors du Black Friday ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019avant Black Friday en 2 points<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une telle campagne se pr\u00e9pare \u00e0 l\u2019avance, il faut tout d\u2019abord d\u00e9terminer une offre. Que recherchent les consommateurs ? Quelle est leur r\u00e9activit\u00e9 face \u00e0 ce type d\u2019\u00e9v\u00e9nement ? Comprendre leurs besoins et leurs envies afin de leur proposer le ou les produits qui les int\u00e9ressent est primordial. Le message doit s\u2019adapter au type de clients cibl\u00e9s, on ne s\u2019adresse pas de la m\u00eame fa\u00e7on \u00e0 diff\u00e9rente personnes suivant qu\u2019elles soient sportives, \u00e2g\u00e9es, professionnelles\u2026 Planifiez vos dates d\u2019envoi et laissez planer un zest de FOMO (Fear of missing out), qui signifie en fran\u00e7ais la peur de louper quelque chose. Qui souhaiterait rater une bonne affaire !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s l\u2019offre, c\u2019est l\u2019aspect technique que vous devez prendre en compte : le trafic sur votre site, la rapidit\u00e9 d\u2019affichage de vos pages web, la comptabilit\u00e9 d\u2019affichage vers les smartphones (20 % des consommateurs effectuent leurs achats via leur mobile), les horaires d\u2019ouvertures le jour J, l\u2019accueil de vos clients, l\u2019exp\u00e9rience en point de vente&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nos conseils<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Choisir le bon moment<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez envoyer le SMS la veille et\/ou le jour m\u00eame du Black Friday, afin qu\u2019ils puissent rep\u00e9rer ce qui les int\u00e9resse. Vous pouvez aussi jouer les prolongations \u00e0 J+3 pour le Cyber Monday !<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Des offres que l\u2019on ne peut refuser\u2026<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tout le monde s\u2019attend \u00e0 faire de bonnes affaires ce jour-l\u00e0 , des promotions pouvant atteindre le 50 % voire 75 % de r\u00e9duction, vous pouvez \u00e9galement proposer la livraison gratuite. Devenez tout simplement incontournable.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Message personnalis\u00e9<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">N\u2019oubliez pas de vous pr\u00e9senter, c\u2019est rassurant pour vos clients, de plus, cela permet de diff\u00e9rencier des concurrents.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ins\u00e9rer un lien<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ils n\u2019auront plus qu\u2019\u00e0 cliquer sur ce lien pour arriver sur votre site, une astuce pratique et rapide pour passer commande.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Location de fichier clients<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Indispensable si vous souhaitez \u00e9largir votre panel de clients, le but est de toucher le maximum de consommateurs en un minimum de temps, tout en les ciblant. La location de bases de donn\u00e9es est id\u00e9ale pour \u00e9largir vos horizons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre \u00e9quipe d\u2019experts est \u00e0 l\u2019\u00e9coute de vos projets et vous conseille afin de vous aider \u00e0 r\u00e9ussir votre Black Friday. Le SMS pourrait bien changer la donne, alors n\u2019h\u00e9sitez plus et contactez-nous !<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday s\u2019est peu \u00e0 peu impos\u00e9 dans le calendrier des dates phares de l\u2019ann\u00e9e chez tous les commer\u00e7ants et e-commer\u00e7ants. Et pour cause, il leur permet de t\u00e2ter le pouls des clients juste avant les f\u00eates de No\u00ebl. C\u2019est une journ\u00e9e \u00e0 ne pas manquer, car elle a un potentiel commercial particuli\u00e8rement fort. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment communiquer sur les promotions pendant le Black Friday ? - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/communiquer-promos-sms-black-friday\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment communiquer sur les promotions pendant le Black Friday ? - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Le Black Friday s\u2019est peu \u00e0 peu impos\u00e9 dans le calendrier des dates phares de l\u2019ann\u00e9e chez tous les commer\u00e7ants et e-commer\u00e7ants. Et pour cause, il leur permet de t\u00e2ter le pouls des clients juste avant les f\u00eates de No\u00ebl. C\u2019est une journ\u00e9e \u00e0 ne pas manquer, car elle a un potentiel commercial particuli\u00e8rement fort. 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