{"id":2852,"date":"2021-03-11T10:17:00","date_gmt":"2021-03-11T10:17:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2852"},"modified":"2025-12-08T14:13:13","modified_gmt":"2025-12-08T14:13:13","slug":"definition-marketing-direct","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/definition-marketing-direct","title":{"rendered":"Marketing direct : d\u00e9finition et guide pour lancer vos campagnes"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Augmenter le taux de conversion en int\u00e9grant une relation de confiance avec vos clients gr\u00e2ce au marketing direct. Une <a href=\"https:\/\/www.spot-hit.fr\/campagne-sms\" target=\"_blank\" rel=\"noreferrer noopener\">campagne SMS cibl\u00e9e<\/a> et r\u00e9dig\u00e9e avec des textes optimis\u00e9s est la clef de la r\u00e9ussite, c\u2019est un moyen infaillible pour fid\u00e9liser vos clients et prospects, de plus, le marketing direct s\u2019int\u00e8gre totalement dans une strat\u00e9gie incluant diff\u00e9rents canaux de communication (RCS, courrier, flyer\u2026).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le marketing direct en quelques chiffres significatifs<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>98 % des 18\/24 ans ont un t\u00e9l\u00e9phone portable, comme 95 % des 25\/39 ans et 80 % des 40\/59 ans, selon un sondage effectu\u00e9 en 2019.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux d\u2019ouverture d\u2019un SMS est de 97 % et 90 % de ces SMS sont lus dans les 10 minutes qui suivent leur r\u00e9ception.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de m\u00e9morisation d\u2019un SMS marketing direct est de 60 %.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42 % des mobinautes utilisent leur smartphone pour consulter des informations sur Internet contre 38 % pour l\u2019ordinateur et seulement 7 % pour la tablette.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>52 % des Fran\u00e7ais sont all\u00e9s sur le site d\u2019une marque suite \u00e0 la r\u00e9ception d\u2019un SMS marketing direct.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>66 % se sont d\u00e9j\u00e0 rendus dans un magasin dans lequel ils sont clients suite \u00e0 la r\u00e9ception d\u2019un SMS.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Et enfin, 43 % des Fran\u00e7ais ont achet\u00e9 un produit de la marque suite \u00e0 la r\u00e9ception d\u2019un SMS marketing publicitaire.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment r\u00e9ussir sa campagne marketing direct SMS ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La r\u00e9glementation autour du SMS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La CNIL, afin de prot\u00e9ger les consommateurs, \u00e0 mis au point une r\u00e9glementation qui doit \u00eatre respect\u00e9e sous peine d\u2019amende, et qui consiste \u00e0 :<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respecter certains horaires, les SMS marketing direct doivent \u00eatre envoy\u00e9s du lundi au samedi de 8 h \u00e0 21 H, pas de SMS le dimanche ou les jours f\u00e9ri\u00e9s.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le consentement des mobinautes doit \u00eatre explicitement demand\u00e9 avant d\u2019utiliser leurs coordonn\u00e9es \u00e0 des fins commerciales.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le STOP SMS doit \u00eatre propos\u00e9 \u00e0 chaque envoi de campagnes publicitaires de marketing direct avec un num\u00e9ro gratuit.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les objectifs de ma soci\u00e9t\u00e9 ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Augmenter le volume des ventes, le nombre de clients, informer, rappeler des rendez-vous afin de ne pas faire baisser le CA, promotions, soldes, ventes priv\u00e9es\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quel type de contacts dois-je cibler ?<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction du produit ou du service que vous souhaitez mettre en avant, le public cibl\u00e9 ne sera pas du tout le m\u00eame selon des crit\u00e8res aussi divers que : l\u2019\u00e2ge, le genre, famille, c\u00e9libataire, sportif, localisation g\u00e9ographique\u2026 Votre cible ne sera pas la m\u00eame si vous vendez des jeux vid\u00e9o \u00e0 Lyon ou des cosm\u00e9tiques \u00e0 Strasbourg.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La personnalisation, une action indispensable<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez personnaliser l\u2019exp\u00e9diteur afin que votre message soit rapidement authentifi\u00e9 et qu\u2019il ne finisse pas dans les spams, les mobinautes aiment savoir \u00e0 qui ils ont affaire. La personnalisation du message est un tremplin vers la r\u00e9ussite, car personnaliser, c\u2019est comprendre les besoins de ses clients ou prospects, afin de leur proposer le produit ou service qui leur convient. Ce qui augmente les chances de ventes et de fid\u00e9lisation.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Analyser sa campagne<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez sur notre plateforme en ligne des statistiques pr\u00e9cises qui vous aideront \u00e0 comprendre, et \u00e9ventuellement, am\u00e9liorer votre campagne de marketing direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing direct est un canal de communication simple \u00e0 mettre en place, rapide, efficace et pas cher. Contactez-nous pour plus d\u2019informations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmenter le taux de conversion en int\u00e9grant une relation de confiance avec vos clients gr\u00e2ce au marketing direct. Une campagne SMS cibl\u00e9e et r\u00e9dig\u00e9e avec des textes optimis\u00e9s est la clef de la r\u00e9ussite, c\u2019est un moyen infaillible pour fid\u00e9liser vos clients et prospects, de plus, le marketing direct s\u2019int\u00e8gre totalement dans une strat\u00e9gie incluant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing direct : d\u00e9finition et guide pour lancer vos campagnes - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/definition-marketing-direct\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing direct : d\u00e9finition et guide pour lancer vos campagnes - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Augmenter le taux de conversion en int\u00e9grant une relation de confiance avec vos clients gr\u00e2ce au marketing direct. 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