{"id":2883,"date":"2022-10-31T10:39:00","date_gmt":"2022-10-31T10:39:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2883"},"modified":"2024-01-26T16:57:17","modified_gmt":"2024-01-26T16:57:17","slug":"les-nouveaux-evenements","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements","title":{"rendered":"Les \u00e9v\u00e9nements \u00e0 ne pas rater pour planifier vos campagnes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lors de l\u2019\u00e9tablissement de votre plan de communication annuel, il y a des p\u00e9riodes riches en \u00e9v\u00e9nements comme celles des f\u00eates de fin d\u2019ann\u00e9e ! Conscients qu\u2019il est plus d\u00e9licat d\u2019identifier des axes de communication originaux durant les p\u00e9riodes creuses, nous avons r\u00e9pertori\u00e9 dans cet article les nouveaux \u00e9v\u00e9nements qui feront le buzz tr\u00e8s prochainement, ainsi que des \u00e9v\u00e9nements atypiques pour une communication originale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les French Days : Black Friday \u00e0 la fran\u00e7aise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l\u2019avions \u00e9voqu\u00e9 dans la pr\u00e9c\u00e9dente \u00e9dition de notre magazine, le dernier Black Friday a enregistr\u00e9 des records en terme de ventes, pendant que les soldes traditionnels sont en perte de vitesse. Preuve de l\u2019enjeu important qui r\u00e8gne autour de ces dynamiques : une concertation organis\u00e9e par le gouvernement avec les acteurs du march\u00e9, en septembre 2017, avait abouti sur une volont\u00e9 commune de r\u00e9duire les soldes d\u2019hiver et d\u2019\u00e9t\u00e9 \u00e0 4 semaines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est en ce sens que des grandes enseignes (La Redoute, Fnac-Darty, Boulanger, CDiscount, Rueducommerce et Showroompriv\u00e9) ont cr\u00e9\u00e9 un nouveau Black Friday, pour booster les ventes de printemps et susciter l\u2019int\u00e9r\u00eat des Fran\u00e7ais pour les promotions des commerces en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que cet \u00e9v\u00e9nement soit d\u2019envergure nationale, les 6 marques ont appel\u00e9 tous les commer\u00e7ants et les e-commer\u00e7ants fran\u00e7ais \u00e0 les rejoindre dans cette d\u00e9marche. C\u2019est l\u2019occasion r\u00eav\u00e9e de profiter de la puis\u00acsance commerciale et marketing de ces entreprises pour booster votre business !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 QUELLE DATE ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9dition 2018 s\u2019est d\u00e9roul\u00e9e entre le 27 avril et le 1er mai. Nous vous communiquerons les dates de 2019 !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BILAN DE LA PREMI\u00c8RE \u00c9DITION<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u2019apr\u00e8s Idealo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la p\u00e9riode du 27 avril au 1er mai, l\u2019augmentation du trafic des visites sur les sites participants a augment\u00e9 de 22% par rapport \u00e0 la semaine pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u2019apr\u00e8s LSA conso<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au total, ce sont 200 marchands qui ont particip\u00e9 \u00e0 la premi\u00e8re \u00e9dition.<br>Rakuten France (ex Priceminister) a vu son CA cro\u00eetre de <strong>45%<\/strong> par rapport \u00e0 une journ\u00e9e normale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">42%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Showroompriv\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">75%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beaut\u00e9Priv\u00e9e<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des cat\u00e9gories multiproduits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ces chiffres sont \u00e0 nuancer, puisque la coupe du monde de football approchait \u00e0 grands pas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les cat\u00e9gories les plus en hausse<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Produit<\/th><th>Evolution<\/th><\/tr><\/thead><tbody><tr><td>T\u00e9l\u00e9viseurs<\/td><td><strong>118%<\/strong><\/td><\/tr><tr><td>Enceintes<\/td><td><strong>93%<\/strong><\/td><\/tr><tr><td>Aspirateurs<\/td><td><strong>71%<\/strong><\/td><\/tr><tr><td>R\u00e9frig\u00e9rateurs<\/td><td><strong>66%<\/strong><\/td><\/tr><tr><td>Tablettes<\/td><td><strong>62%<\/strong><\/td><\/tr><tr><td>Playmobil<\/td><td><strong>61%<\/strong><\/td><\/tr><tr><td>Ordinateurs portables<\/td><td><strong>57%<\/strong><\/td><\/tr><tr><td>Lave-linge<\/td><td><strong>53%<\/strong><\/td><\/tr><tr><td>Smartphones<\/td><td><strong>48%<\/strong><\/td><\/tr><tr><td>Casques audios<\/td><td><strong>47%<\/strong><\/td><\/tr><tr><td>Robots de piscine<\/td><td><strong>41%<\/strong><\/td><\/tr><tr><td>Aires de jeux et portiques<\/td><td><strong>36%<\/strong><\/td><\/tr><tr><td>LEGO<\/td><td><strong>30%<\/strong><\/td><\/tr><tr><td>Lave-vaisselle<\/td><td><strong>25%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les b\u00e9n\u00e9fices du Black Friday en France ont mis longtemps \u00e0 porter leurs fruits. La premi\u00e8re \u00e9dition a \u00e9t\u00e9 lanc\u00e9e en 2014, et ce n\u2019est qu\u2019\u00e0 partir de 2016 que l\u2019\u00e9v\u00e9nement a r\u00e9v\u00e9l\u00e9 tout son potentiel sur le march\u00e9 fran\u00e7ais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Single Day ou journ\u00e9e des c\u00e9libataires<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">KESAKO ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les ann\u00e9es 90, des \u00e9tudiants chinois ont commenc\u00e9 \u00e0 c\u00e9l\u00e9brer la journ\u00e9e des c\u00e9libataires. Au fil du temps, cette coutume s\u2019est diffus\u00e9e au reste du pays, pour devenir un \u00e9v\u00e9nement national le 11 Novembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La culture chinoise donnant une importance particuli\u00e8re au chiffre, le 11\/11 correspond \u00e0 une suite de quatre \u201cun\u2019\u2019 qui symbolisent une personne seule. Cette date est donc devenue la f\u00eate \u201canti Saint-Valentin\u2019\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LES COMMER\u00c7ANTS CHINOIS SE SONT EMPAR\u00c9S DU PH\u00c9NOM\u00c8NE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, c\u2019est devenu le jour le plus prolifique AU MONDE pour les magasins physiques et les magasins online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2017, d\u2019apr\u00e8s Syntun (soci\u00e9t\u00e9 chinoise de donn\u00e9es), l\u2019\u00e9v\u00e9nement a g\u00e9n\u00e9r\u00e9 l\u2019an dernier plus de 38.2 milliards dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba et Aliexpress r\u00e9alisent leur plus gros chiffre d\u2019affaires de l\u2019ann\u00e9e durant cette journ\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">POURQUOI TENTER LE COUP ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba a d\u00e9clar\u00e9 que sur 25.3 milliards de dollars, 5,4% de ses ventes (soit 1.4 milliards de dollars) \u00e9taient g\u00e9n\u00e9r\u00e9es par des ventes \u00e0 l\u2019\u00e9tranger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant au mois de novembre, cette journ\u00e9e permet\u00actrait d\u2019\u00e9chelonner les ventes de No\u00ebl en amont des f\u00eates de fin d\u2019ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est aussi un jour f\u00e9ri\u00e9 en France, les clients et les prospects seront de sortie !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calendrier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous n\u2019avons pas mis de dates pr\u00e9cises, puisque certains \u00e9v\u00e9nements sont susceptibles de changer de jour en fonction des ann\u00e9es. Nous pr\u00e9sentons ici des \u00e9v\u00e9nements annuels, mais n\u2019oubliez pas les \u00e9v\u00e9nements qui font le buzz tous les 4 ans : jeux olympiques, coupe du monde de football, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEPTEMBRE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Rentr\u00e9e des classes<br>Automne<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culture<br>Journ\u00e9es europ\u00e9ennes du patrimoine<br>Journ\u00e9e mondiale du tourisme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mode<br>Fashion Week de Paris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auto<br>Portes ouvertes automobiles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OCTOBRE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auto<br>Portes ouvertes automobiles<br>Mondial de l\u2019automobile \u00e0 Paris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Heure d\u2019hiver<br>Oktoberfest<br>F\u00eate des grands-p\u00e8res<br>Halloween<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9cologie<br>Journ\u00e9e contre le gaspillage alimentaire<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NOVEMBRE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>Toussaint<br>Armistice de 1918<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promotion<br>Black Friday<br>Cyber Monday<br>Single Day<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Beaujolais nouveau<br>Thanksgiving<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Movember<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00c9CEMBRE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Hiver<br>R\u00e9veillon du Nouvel An<br>Saint-Nicolas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divers<br>T\u00e9l\u00e9thon<br>Boxing Day<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>No\u00ebl<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JANVIER<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Soldes d\u2019hiver<br>Epiphanie<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>Jour de l\u2019an<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culture<br>Golden Globes<br>Grammy Awards<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mode<br>Fashion Week de Paris<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Journ\u00e9e mondiale de la protec\u00action des donn\u00e9es<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00c9VRIER<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Chandeleur<br>Mardi Gras<br>Saint-Valentin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Nouvel An chinois<br>Salon de l\u2019agriculture<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MARS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Heure d\u2019\u00e9t\u00e9<br>Saint Patrick<br>Printemps<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divers<br>Journ\u00e9e internationale des droits des femmes<br>F\u00eate des grands-m\u00e8res<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Journ\u00e9e mondiale de la pro\u00accrastination<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVRIL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Dimanche de P\u00e2ques<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>Lundi de P\u00e2ques<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culture<br>Journ\u00e9e mondiale de l\u2019art<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Journ\u00e9e mondiale de la Terre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MAI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>F\u00eate du Travail<br>Armistice de 1945<br>Ascension<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culture<br>Festival de Cannes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>F\u00eate des M\u00e8res<br>Roland-Garros<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JUIN<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>Lundi de Pentec\u00f4te<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Culture<br>F\u00eate de la musique<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>F\u00eate des P\u00e8res<br>Et\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auto<br>Portes ouvertes automobiles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Journ\u00e9e mondiale du bien-\u00eatre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JUILLET<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>F\u00eate nationale fran\u00e7aise<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Soldes d\u2019\u00e9t\u00e9<br>Vacances scolaires<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sport<br>Wimbledon<br>Tour de France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Journ\u00e9e mondiale de l\u2019amiti\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AOUT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jour f\u00e9ri\u00e9<br>Assomption<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insolite<br>Festival de Cannes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saison<br>Journ\u00e9e mondiale de la bi\u00e8re<br>Journ\u00e9e internationale de la jeunesse<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de l\u2019\u00e9tablissement de votre plan de communication annuel, il y a des p\u00e9riodes riches en \u00e9v\u00e9nements comme celles des f\u00eates de fin d\u2019ann\u00e9e ! Conscients qu\u2019il est plus d\u00e9licat d\u2019identifier des axes de communication originaux durant les p\u00e9riodes creuses, nous avons r\u00e9pertori\u00e9 dans cet article les nouveaux \u00e9v\u00e9nements qui feront le buzz tr\u00e8s prochainement, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les \u00e9v\u00e9nements \u00e0 ne pas rater pour planifier vos campagnes - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les \u00e9v\u00e9nements \u00e0 ne pas rater pour planifier vos campagnes - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"Lors de l\u2019\u00e9tablissement de votre plan de communication annuel, il y a des p\u00e9riodes riches en \u00e9v\u00e9nements comme celles des f\u00eates de fin d\u2019ann\u00e9e ! Conscients qu\u2019il est plus d\u00e9licat d\u2019identifier des axes de communication originaux durant les p\u00e9riodes creuses, nous avons r\u00e9pertori\u00e9 dans cet article les nouveaux \u00e9v\u00e9nements qui feront le buzz tr\u00e8s prochainement, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\" \/>\n<meta property=\"og:site_name\" content=\"Spot-Hit\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T10:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T16:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/nouveaux-evenements.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gr\u00e9gory Presle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gr\u00e9gory Presle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\"},\"author\":{\"name\":\"Gr\u00e9gory Presle\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/2de6f3ce2c730df0a4b310bb0532d6b1\"},\"headline\":\"Les \u00e9v\u00e9nements \u00e0 ne pas rater pour planifier vos campagnes\",\"datePublished\":\"2022-10-31T10:39:00+00:00\",\"dateModified\":\"2024-01-26T16:57:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\"},\"wordCount\":1002,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/nouveaux-evenements.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/les-nouveaux-evenements\",\"name\":\"Les \u00e9v\u00e9nements \u00e0 ne pas rater pour planifier vos campagnes - 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