{"id":2895,"date":"2021-10-31T10:43:00","date_gmt":"2021-10-31T10:43:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2895"},"modified":"2024-01-26T16:28:08","modified_gmt":"2024-01-26T16:28:08","slug":"publicite-geolocalisee","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/publicite-geolocalisee","title":{"rendered":"Publicit\u00e9 g\u00e9olocalis\u00e9e : boostez votre visibilit\u00e9"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">SMS g\u00e9olocalis\u00e9, l\u2019atout local !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9finissez votre zone de ciblage et augmentez le taux de fr\u00e9quentation dans votre magasin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suivant le type de produit ou de service que vous proposez, la publicit\u00e9 g\u00e9olocalis\u00e9e est un crit\u00e8re que vous ne devez pas n\u00e9gliger. En effet, il ne vous servirait \u00e0 rien d\u2019engager un budget publicit\u00e9 pour la France enti\u00e8re si vous ne vendez que sur le local ou le r\u00e9gional et que vous n\u2019avez pas de site e-commerce. Utilisez l\u2019espace marketing digital avec efficacit\u00e9 !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que la publicit\u00e9 g\u00e9olocalis\u00e9e par SMS ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce type de message est utilis\u00e9 en fonction d\u2019un crit\u00e8re bien pr\u00e9cis : la localisation, on parle de marketing g\u00e9ocibl\u00e9. Elle est envoy\u00e9e aux d\u00e9tenteurs d\u2019un t\u00e9l\u00e9phone mobile passant \u00e0 proximit\u00e9 d\u2019un magasin ou bien aux internautes r\u00e9sidant \u00e0 proximit\u00e9 de celui-ci. Elle pourra leur indiquer les crit\u00e8res suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sa localisation en France,<\/li>\n\n\n\n<li>Une promotion en cours,<\/li>\n\n\n\n<li>Les derni\u00e8res nouveaut\u00e9s par un message cibl\u00e9,<\/li>\n\n\n\n<li>Une offre li\u00e9e \u00e0 une occasion sp\u00e9cifique (No\u00ebl, Saint-Valentin, F\u00eates des m\u00e8res\u2026),<\/li>\n\n\n\n<li>L\u2019ouverture d\u2019un nouveau magasin, d\u2019une agence, d\u2019un espace culturel, auto&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi utiliser la publicit\u00e9 g\u00e9olocalis\u00e9e par SMS ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le but premier de la publicit\u00e9 g\u00e9olocalis\u00e9e par SMS, est d\u2019attirer les clients potentiels ou prospects, qui se trouveraient \u00e0 proximit\u00e9 de votre magasin, les inciter \u00e0 venir dans votre magasin via un ciblage locale. Vous pouvez ainsi cibler les consommateurs situ\u00e9s proche de votre point de vente gr\u00e2ce \u00e0 la g\u00e9olocalisation sur mobile pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gagner en visibilit\u00e9 \u00e0 l\u2019aide d\u2019une campagne cible,<\/li>\n\n\n\n<li>Acqu\u00e9rir de nouveaux clients en magasin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En visant une zone bien pr\u00e9cise aux alentours de votre boutique, vous vous concentrez exclusivement sur des prospects ou clients, se situant, ou passant \u00e0 proximit\u00e9 de votre magasin, et qui sont susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s par vos produits ou vos services. Ce deuxi\u00e8me crit\u00e8re est \u00e9videmment essentiel pour que votre campagne publicitaire SMS marketing de g\u00e9olocalisation soit rentable. Il ne suffit pas que d\u2019\u00e9ventuels consommateurs passent ou se situent \u00e0 proximit\u00e9, il faut \u00e9galement qu\u2019ils soient s\u00e9lectionn\u00e9s en fonction de leur profil de consommation, habitude d\u2019achat.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9couvrez les offres de g\u00e9olocalisation par SMS<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Le SMS g\u00e9olocalis\u00e9, un envoi cibl\u00e9<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le SMS marketing pro g\u00e9olocalis\u00e9 vous permet d\u2019informer rapidement vos clients et prospects d\u2019un \u00e9v\u00e9nement ou d\u2019une promotion en cours ou \u00e0 venir, afin de les inciter \u00e0 se rendre dans votre point de vente. L\u2019argument \u00e9tant, encore une fois, de s\u00e9lectionner des prospects ou clients en fonction de leurs habitudes d\u2019achat, et qui peuvent se rendre facilement jusqu\u2019\u00e0 votre boutique afin de profiter de l\u2019offre en place. Vous ne ciblez que les consommateurs se trouvant dans un certain rayon g\u00e9ographique. Cette s\u00e9lection intelligente vous permet d\u2019optimiser votre budget publicitaire et de ne pas d\u00e9penser \u00e0 tort pour des prospects qui se trouveraient trop loin de votre boutique pour se sentir concern\u00e9s par vos offres ou services.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La communication g\u00e9olocalis\u00e9e &#8211; le marketing cibl\u00e9<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est l\u2019affichage d\u2019un bandeau publicitaire sur des sites internet qui ont rapport avec le produit ou le service que vous proposez. Ce bandeau de publicit\u00e9 n\u2019affiche l\u2019offre que pour les internautes situ\u00e9s dans un secteur proche de votre magasin, proposant d\u00e8s lors une publicit\u00e9 locale sur internet. Les internautes cliquent sur le bandeau, un lien les dirige alors vers votre site ou vers une page d\u00e9di\u00e9e \u00e0 votre offre client. Des prestataires tels que We love customers proposent ce type de service de campagne marketing. Une campagne visible via mobile, notamment.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Location de base de donn\u00e9es pour prospection par g\u00e9olocalisation<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un moyen efficace de s\u00e9lectionner, de fa\u00e7on tr\u00e8s cibl\u00e9e, un grand nombre de prospects suppl\u00e9mentaires, en fonction notamment de leur situation g\u00e9ographique. Si votre fichier client est incomplet ou pas assez fourni, la location de base de donn\u00e9es est la solution qu\u2019il vous faut ! Enrichissez votre fichier pour vos prochaines campagnes SMS marketing de g\u00e9olocalisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u2019h\u00e9sitez pas d\u00e9couvrir nos diff\u00e9rentes offres marketing qui vous aideront \u00e0 communiquer afin d\u2019augmenter le nombre de visites et de ventes sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, ce mode de communication marketing vous permet de cibler efficacement une zone g\u00e9ographique pr\u00e9cise, en fonction de la localisation de votre point de vente. N\u2019h\u00e9sitez pas \u00e0 nous contacter, nos techniciens sont \u00e0 votre disposition pour vous informer de toutes les possibilit\u00e9s qui s\u2019offrent \u00e0 vous en mati\u00e8re de communication marketing&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS g\u00e9olocalis\u00e9, l\u2019atout local ! D\u00e9finissez votre zone de ciblage et augmentez le taux de fr\u00e9quentation dans votre magasin Suivant le type de produit ou de service que vous proposez, la publicit\u00e9 g\u00e9olocalis\u00e9e est un crit\u00e8re que vous ne devez pas n\u00e9gliger. En effet, il ne vous servirait \u00e0 rien d\u2019engager un budget publicit\u00e9 pour [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 g\u00e9olocalis\u00e9e : boostez votre visibilit\u00e9 - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/publicite-geolocalisee\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 g\u00e9olocalis\u00e9e : boostez votre visibilit\u00e9 - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"SMS g\u00e9olocalis\u00e9, l\u2019atout local ! D\u00e9finissez votre zone de ciblage et augmentez le taux de fr\u00e9quentation dans votre magasin Suivant le type de produit ou de service que vous proposez, la publicit\u00e9 g\u00e9olocalis\u00e9e est un crit\u00e8re que vous ne devez pas n\u00e9gliger. 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