{"id":2908,"date":"2018-12-13T10:54:00","date_gmt":"2018-12-13T10:54:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2908"},"modified":"2024-01-27T11:28:13","modified_gmt":"2024-01-27T11:28:13","slug":"rgpd-reglement-protection-donnees","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/rgpd-reglement-protection-donnees","title":{"rendered":"RGPD : R\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 quoi vous attendre ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis quelques mois, c\u2019est le raz de mar\u00e9e au sein des p\u00f4les marketing. En cause : L\u2019acquisition et le traitement de la data personnelle \u00e0 repenser int\u00e9gralement\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette nouvelle l\u00e9gislation para\u00eet \u00eatre un frein \u00e0 vos campagnes commerciales, elle a pourtant comme objectif d\u2019offrir plus de contr\u00f4le et de transparence aux consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel d\u2019aborder cette r\u00e9glementation comme un moyen de cr\u00e9er une relation de confiance en communiquant notamment sur la s\u00e9curisation des donn\u00e9es personnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La version finale de la loi comporte plus de 99 articles, nous avons s\u00e9lectionn\u00e9 les principaux changements vous concernant directement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En clair<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pour quand ?<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir du 25 mai 2018, les entreprises auront la responsabilit\u00e9 de la manipulation des informations, depuis la localisation des donn\u00e9es sensibles sur le r\u00e9seau jusqu\u2019\u00e0 leur stockage et leur s\u00e9curit\u00e9. \u00c0 cette date, le r\u00e8glement viendra remplacer la Loi Informatique et Libert\u00e9s actuellement en vigueur en France.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pour qui ?<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les entreprises qui op\u00e8rent des traitements de donn\u00e9es personnelles au sein de l\u2019union europ\u00e9enne dans le cadre de leur activit\u00e9 professionnelle.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce que le traitement de donn\u00e9es personnelles ?<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s la CNIL :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une donn\u00e9e personnelle<\/strong> est une information qui permet d\u2019identifier directement ou indirectement une personne physique.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le traitement des donn\u00e9es personnelles<\/strong> est une op\u00e9ration ou un ensemble d\u2019op\u00e9rations, portant sur de telles donn\u00e9es, quel que soit le proc\u00e9d\u00e9 utilis\u00e9. Les exemples sont donc multiples : nom, pr\u00e9nom, num\u00e9ro de t\u00e9l\u00e9phone, adresse IP, etc. Dans le cadre d\u2019une campagne de communication, remplir un formulaire est consid\u00e9r\u00e9 comme un traitement de donn\u00e9es personnelles.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Risques et amendes :<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Concernant les infractions les plus graves, les sanctions sont extr\u00eamement dissuasives :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 millions d\u2019euros de sanction pour les PME et les organismes publics<\/li>\n\n\n\n<li>4% du CA du groupe pour les grandes entreprises<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de panique ! Avant d\u2019atteindre ces montants consid\u00e9rables, la loi pr\u00e9voit des rappels \u00e0 l\u2019ordre et des amendes plus modestes. Ceux-ci sont \u00e9tablis au regard des transgressions effectu\u00e9es et de l\u2019\u00e9chelle de collaboration avec la CNIL.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pour vos campagnes<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Mettez \u00e0 jour la gestion de vos donn\u00e9es :<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD reprend des droits qui \u00e9taient d\u00e9j\u00e0 applicables : \u2019\u2019droit d\u2019acc\u00e8s\u2019\u2019, \u2019\u2019droit de rectification\u2019\u2019, \u2019\u2019droit \u00e0 la limitation du traitement\u2019\u2019 et rajoute le droit \u00e0 l\u2019oubli et le droit \u00e0 la portabilit\u00e9 des donn\u00e9es. Ces deux points sont d\u00e9taill\u00e9s plus bas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Soyez explicite sur le consentement (droit \u00e0 l\u2019oubli)<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le RGPD insiste sur le fait que les utilisateurs doivent comprendre ce qu\u2019ils acceptent en donnant leur consentement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quel type de donn\u00e9es vous collectez ?<\/li>\n\n\n\n<li>Pour quelle utilisation ?<\/li>\n\n\n\n<li>Pendant combien de temps vous conservez ces donn\u00e9es ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce consentement doit passer par le biais d\u2019un choix significatif et sans ambigu\u00eft\u00e9. L\u2019utilisateur doit avoir le droit de retirer son consentement et peut exiger que ses donn\u00e9es soient effac\u00e9es apr\u00e8s son consentement.<br><strong>Par exemple <\/strong>: les cases pr\u00e9coch\u00e9es dans vos campagnes ne sont pas une forme de consentement valide. Vous devrez donc indiquer clairement \u00e0 vos clients qu\u2019en donnant leur consentement, ils seront susceptibles de recevoir des informations en pr\u00e9cisant le canal utilis\u00e9 (email, sms\u2026).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Proposez la portabilit\u00e9 des donn\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les personnes physiques pr\u00e9sentes dans vos bases de donn\u00e9es devront avoir la possibilit\u00e9 d\u2019exporter leurs donn\u00e9es personnelles collect\u00e9es dans un fichier (xlsx. , csv., etc.). Ils devront aussi avoir la possibilit\u00e9 de modifier ces donn\u00e9es de mani\u00e8re simple et rapide. Id\u00e9e : Pour respecter cette obligation, il peut \u00eatre pertinent de cr\u00e9er une page web sp\u00e9cifique pour permettre \u00e0 vos clients de modifier leurs donn\u00e9es personnelles en toute autonomie, vous \u00e9vitant par la m\u00eame occasion une perte de temps&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Minimisez les donn\u00e9es collect\u00e9es<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Collectez uniquement les donn\u00e9es qui sont strictement n\u00e9cessaires \u00e0 votre activit\u00e9. Dans vos futurs formulaires, il sera n\u00e9cessaire de r\u00e9duire le nombre de champs \u00e0 remplir. En pratique : Si vos prospects doivent renseigner des informations pour obtenir un coupon de r\u00e9duction par email, seul le champ \u00e0 remplir \u00ab\u00a0Adresse email\u00a0\u00bb sera adapt\u00e9. Demander le nom, le pr\u00e9nom ou la date de naissance pourra, dans ce cas pr\u00e9cis, \u00eatre jug\u00e9 abusif.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ez de nouvelles mentions l\u00e9gales<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans vos campagnes, redirigez vos clients ou prospects vers des mentions l\u00e9gales sp\u00e9ciales \u00ab\u00a0Traitement des donn\u00e9es\u00a0\u00bb o\u00f9 vous d\u00e9montrez que la confidentialit\u00e9 des donn\u00e9es est au coeur de vos pr\u00e9occupations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Id\u00e9es :<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pr\u00e9sentez la personne en charge du traitement des donn\u00e9es dans votre structure et indiquez comment la contacter<\/li>\n\n\n\n<li>Informez vos clients de leur droit de retirer leur consentement en proposant une marche \u00e0 suivre simple et rapide.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">N\u2019oubliez pas la d\u00e9sinscription<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 du traitement des donn\u00e9es personnelles, l\u2019opposition \u00e0 toute op\u00e9ration marketing est un des piliers du RGPD. Ainsi, pensez \u00e0 utiliser les listes d\u2019exclusion et \u00e0 int\u00e9grer les moyens de d\u00e9sinscription pr\u00e9sents sur notre outil.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La feuille de route \u00e0 suivre pour \u00eatre en conformit\u00e9<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00eatre pr\u00eat pour le 25 mai 2018, la cnil a cr\u00e9\u00e9 cette roadmap :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; D\u00e9signer un pilote pour g\u00e9rer les donn\u00e9es personnelles<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sera l\u2019acteur principal de la mise en conformit\u00e9, il aura un r\u00f4le de conseil et d\u2019informations aupr\u00e8s des \u00e9quipes. Il sera le contact principal avec la CNIL et le pilote de l\u2019am\u00e9lioration continue du traitement de donn\u00e9es.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Cartographier les traitements de donn\u00e9es personnelles<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif de cette cartographie est de recenser et de cat\u00e9goriser les diff\u00e9rents traitements de donn\u00e9es personnelles n\u00e9cessaires \u00e0 votre activit\u00e9. Elle permettra aussi d\u2019identifier les diff\u00e9rents acteurs et les diff\u00e9rents flux propres \u00e0 votre traitement de donn\u00e9es.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Mise en place d\u2019un plan d\u2019action<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le but est de prioriser les actions pour \u00eatre en conformit\u00e9 le 25 mai 2018.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; G\u00e9rer les risques \u00e0 l\u2019aide d\u2019une analyse d\u2019impact sur la protection des donn\u00e9es<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir identifi\u00e9 les traitements de donn\u00e9es personnelles pouvant \u00eatre \u00e0 l\u2019originede risque, la CNIL recommande d\u2019analyser leur impact.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Organiser les processus internes<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour garantir constamment un haut niveau de protection des donn\u00e9es personnelles, il est essentiel d\u2019\u00e9tablir des proc\u00e9dures internes connues et partag\u00e9es par l\u2019ensemble des collaborateurs.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6 &#8211; Cr\u00e9ation de toute la documentation n\u00e9cessaire<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ces documents permettront de prouver la conformit\u00e9 au r\u00e8glement.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7 &#8211; Passer une certification<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux organismes vont proposer des labels et certificats, avec comme double avantage de vous permettre d\u2019\u00e9prouver la proc\u00e9dure mise en place, et de vous apporter un indicateur de mise en confiance suppl\u00e9mentaire.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8 &#8211; Pr\u00e9parer la communication<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tout est coch\u00e9 ? Il est temps de cr\u00e9er le lien en informant vos clients \u00e0 travers une campagne d\u00e9di\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La protection de la vie priv\u00e9e des internautes est le challenge \u00e0 relever de ces prochaines ann\u00e9es. Au-del\u00e0 de l\u2019aspect l\u00e9gislatif, les consommateurs sont demandeurs de ces \u00e9volutions. En partageant vos bonnes pratiques, vos clients appr\u00e9cieront votre transparence. Ils seront plus enclins \u00e0 partager certaines informations personnelles, ce qui vous permettra de leur offrir une exp\u00e9rience personnalis\u00e9e.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous serez inform\u00e9 de toutes les \u00e9volutions de la plateforme \u00e0 ce sujet !<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cnil.fr\/fr\/principes-cles\/reglement-europeen-se-preparer-en-6-etapes\">https:\/\/www.cnil.fr\/fr\/principes-cles\/reglement-europeen-se-preparer-en-6-etapes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 quoi vous attendre ? Depuis quelques mois, c\u2019est le raz de mar\u00e9e au sein des p\u00f4les marketing. En cause : L\u2019acquisition et le traitement de la data personnelle \u00e0 repenser int\u00e9gralement\u2026 Cette nouvelle l\u00e9gislation para\u00eet \u00eatre un frein \u00e0 vos campagnes commerciales, elle a pourtant comme objectif d\u2019offrir plus de contr\u00f4le et de transparence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RGPD : R\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/rgpd-reglement-protection-donnees\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RGPD : R\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"\u00c0 quoi vous attendre ? 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