{"id":2943,"date":"2021-07-21T11:17:00","date_gmt":"2021-07-21T11:17:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2943"},"modified":"2026-02-19T16:49:00","modified_gmt":"2026-02-19T16:49:00","slug":"sms-opticien","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/sms-opticien","title":{"rendered":"Opticiens, communiquez aupr\u00e8s de votre client\u00e8le via SMS"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019univers de l\u2019optique est de plus en plus concurrentiel. Ce ph\u00e9nom\u00e8ne ne concerne d\u2019ailleurs pas que les grandes villes, mais s\u2019\u00e9tend \u00e9galement aux plus petites agglom\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une question se pose d\u00e9sormais aupr\u00e8s des nombreux opticiens qui sont directement concern\u00e9s par l\u2019\u00e9volution de ce secteur : comment apporter de la valeur ajout\u00e9e \u00e0 leurs services de fa\u00e7on \u00e0 r\u00e9ussir \u00e0 attirer de nouveaux clients et conserver leur client\u00e8le existante ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les r\u00e9ponses possibles, le SMS se pr\u00e9sente comme une solution tout indiqu\u00e9e. En effet, le SMS opticien utilis\u00e9 comme outil de communication est extr\u00eamement performant tout en restant \u00e9conomiquement tr\u00e8s int\u00e9ressant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communiquer avec ses diff\u00e9rents contacts \u00e0 l\u2019aide de SMS peut donc permettre aux opticiens de gagner en efficacit\u00e9 et en visibilit\u00e9. Il s\u2019agit d\u2019un canal de communication polyvalent qui vise \u00e0 am\u00e9liorer les performances des entreprises, un atout majeur pour les opticiens dans la mise en place de campagnes de communication.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SMS Opticien, comment les int\u00e9grer au sein de votre strat\u00e9gie de vente et de communication ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d\u2019entrer dans le vif du sujet, il est int\u00e9ressant de noter que le SMS est un canal de communication particuli\u00e8rement performant. Avec 97 % de taux de lecture, il se montre extr\u00eamement efficace au moment d\u2019\u00e9tablir une relation durable avec ses diff\u00e9rents contacts. Il peut \u00e9galement \u00eatre utilis\u00e9 \u00e0 d\u2019autres desseins : augmenter ses ventes, fid\u00e9liser ses clients, les informer, augmenter le nombre de visites au magasin&#8230; Voici plusieurs exemples d\u2019applications SMS parfaites pour les professionnels de l\u2019optique.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <a href=\"https:\/\/www.spot-hit.fr\/ressources\/confirmation-rendez-vous-sms\">SMS de rappel de rendez-vous client <\/a>: l\u2019oubli de rendez-vous est un v\u00e9ritable fl\u00e9au qui entra\u00eene un important manque \u00e0 gagner pour les opticiens. L\u2019envoi d\u2019un SMS de rappel permet de diviser le taux d\u2019absent\u00e9isme par 4 !<\/li>\n\n\n\n<li>Le SMS de notification : accompagner les clients pendant leur parcours d\u2019achat en les notifiant de l\u2019avancement de leur commande est toujours vivement appr\u00e9ci\u00e9 par ces derniers. Le SMS devient ainsi le fer de lance de votre strat\u00e9gie de fid\u00e9lisation avec des clients satisfaits d\u2019un contact qu\u2019ils estimeront convivial et personnalis\u00e9.<\/li>\n\n\n\n<li>Le <a href=\"https:\/\/www.spot-hit.fr\/ressources\/alerte-sms\" target=\"_blank\" rel=\"noreferrer noopener\">SMS d\u2019alerte<\/a> : informer vos clients que leurs lunettes sont disponibles en magasin est une information utile tr\u00e8s appr\u00e9ci\u00e9e des consommateurs.<\/li>\n\n\n\n<li>Le <a href=\"https:\/\/www.spot-hit.fr\/ressources\/strategie-promotionnel\" target=\"_blank\" rel=\"noreferrer noopener\">SMS promotionnel<\/a> : en tant qu\u2019opticien, vous b\u00e9n\u00e9ficiez souvent de nombreuses offres de la part des marques. Afin de vous assurer que vos prospects et clients en soient directement inform\u00e9s, profitez du SMS opticien publicitaire rapide et pr\u00e9cis (offre famille, ado, + de 60 ans\u2026). Il est id\u00e9al pour diffuser vos diff\u00e9rentes offres et vous assurer une augmentation de vos ventes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment mettre en place le SMS opticien pro dans votre boutique ?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mettre en place de SMS opticien professionnel dans la strat\u00e9gie de communication globale de votre enseigne est tr\u00e8s simple et relativement peu co\u00fbteux gr\u00e2ce \u00e0 des offres modulables et ajustables \u00e0 chaque structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ou sans logiciel de gestion, il est possible de mettre \u00e0 profit cet outil indispensable sans difficult\u00e9 via notre plateforme en ligne. Nos offres s\u2019adaptent aux outils et supports dont vous disposez d\u00e9j\u00e0, et cela concerne aussi bien les opticiens ind\u00e9pendants que les opticiens franchis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimiser les performances de votre boutique d\u2019optique est \u00e0 votre port\u00e9e gr\u00e2ce au SMS opticien d\u00e8s maintenant, contactez-nous, notre \u00e9quipe sp\u00e9cialis\u00e9e vous communiquera toutes les informations dont vous avez besoin et r\u00e9pondra \u00e0 vos interrogations.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019univers de l\u2019optique est de plus en plus concurrentiel. Ce ph\u00e9nom\u00e8ne ne concerne d\u2019ailleurs pas que les grandes villes, mais s\u2019\u00e9tend \u00e9galement aux plus petites agglom\u00e9rations. Une question se pose d\u00e9sormais aupr\u00e8s des nombreux opticiens qui sont directement concern\u00e9s par l\u2019\u00e9volution de ce secteur : comment apporter de la valeur ajout\u00e9e \u00e0 leurs services de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opticiens, communiquez aupr\u00e8s de votre client\u00e8le via SMS - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/sms-opticien\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opticiens, communiquez aupr\u00e8s de votre client\u00e8le via SMS - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"L\u2019univers de l\u2019optique est de plus en plus concurrentiel. 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