{"id":2967,"date":"2019-05-06T11:23:00","date_gmt":"2019-05-06T11:23:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=2967"},"modified":"2024-01-27T12:35:25","modified_gmt":"2024-01-27T12:35:25","slug":"tendances-marketing-mobile","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile","title":{"rendered":"Les tendances du marketing mobile qui feront 2018"},"content":{"rendered":"\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. La vid\u00e9o<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019apr\u00e8s Cisco, la vid\u00e9o repr\u00e9sentera environ 78% du trafic de donn\u00e9es mobiles dans le monde. Les applications comme Snapchat et les nouvelles fonctionnalit\u00e9s d\u2019Instagram et de Facebook \u00e0 ce sujet d\u00e9montrent l\u2019engouement actuel autour de la vid\u00e9o.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Le contenu \u00e9ditorial qualitatif<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs valorisent de plus en plus le contenu qui va au-del\u00e0 des offres commerciales en recherchant des informations utiles. Vos destinataires resteront abonn\u00e9s \u00e0 vos listes de diffusion si le contenu partag\u00e9 avec eux est pertinent et int\u00e9ressant.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Le chargement des pages mobiles toujours plus rapide<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs seront de plus en plus exigeants concernant le temps de chargement sur les pages mobiles. D\u2019apr\u00e8s Google, 53% des utilisateurs quittent un site mobile si celui-ci dure plus de 3 secondes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. L\u2019exp\u00e9rience mobile continuera son envol<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il est aujourd\u2019hui essentiel d\u2019avoir un site adapt\u00e9 \u00e0 une visualisation sur mobile (responsive). Google a publi\u00e9 fin d\u00e9cembre une premi\u00e8re liste de conseils \u00e0 propos de son projet mobile first qui a pour objectif d&rsquo;indexer les sites en prenant en compte leur version mobile.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Les chatbots pour booster la relation client<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs utilisent de plus en plus les applications de messagerie pour contacter les services clients ou obtenir des informations sur des produits ou des services. Certaines entreprises n\u2019h\u00e9sitent plus \u00e0 proposer des rendez-vous uniquement par le biais des chatbot.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. L\u2019automatisation du marketing<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La tendance de 2018 sera d&rsquo;automatiser les diff\u00e9rents canaux de communication et ainsi cr\u00e9er des sc\u00e9narios en fonction des actions r\u00e9alis\u00e9es par les destinataires. Dans quelque temps, nous pourrons vous proposer cette fonctionnalit\u00e9 qui fera l\u2019objet d\u2019un dossier complet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019apr\u00e8s Cisco, la vid\u00e9o repr\u00e9sentera environ 78% du trafic de donn\u00e9es mobiles dans le monde. Les applications comme Snapchat et les nouvelles fonctionnalit\u00e9s d\u2019Instagram et de Facebook \u00e0 ce sujet d\u00e9montrent l\u2019engouement actuel autour de la vid\u00e9o.<\/p>\n","protected":false},"author":2,"featured_media":3035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,24],"tags":[],"class_list":["post-2967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les tendances du marketing mobile qui feront 2018 - Spot-Hit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances du marketing mobile qui feront 2018 - Spot-Hit\" \/>\n<meta property=\"og:description\" content=\"D\u2019apr\u00e8s Cisco, la vid\u00e9o repr\u00e9sentera environ 78% du trafic de donn\u00e9es mobiles dans le monde. Les applications comme Snapchat et les nouvelles fonctionnalit\u00e9s d\u2019Instagram et de Facebook \u00e0 ce sujet d\u00e9montrent l\u2019engouement actuel autour de la vid\u00e9o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\" \/>\n<meta property=\"og:site_name\" content=\"Spot-Hit\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T11:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-27T12:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gr\u00e9gory Presle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gr\u00e9gory Presle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\"},\"author\":{\"name\":\"Gr\u00e9gory Presle\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/2de6f3ce2c730df0a4b310bb0532d6b1\"},\"headline\":\"Les tendances du marketing mobile qui feront 2018\",\"datePublished\":\"2019-05-06T11:23:00+00:00\",\"dateModified\":\"2024-01-27T12:35:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg\",\"articleSection\":[\"Blog\",\"marketing-mobile\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\",\"name\":\"Les tendances du marketing mobile qui feront 2018 - Spot-Hit\",\"isPartOf\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg\",\"datePublished\":\"2019-05-06T11:23:00+00:00\",\"dateModified\":\"2024-01-27T12:35:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg\",\"width\":1050,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.spot-hit.fr\/ressources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les tendances du marketing mobile qui feront 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#website\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"name\":\"Spot-Hit\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#organization\",\"name\":\"Spot-Hit\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"contentUrl\":\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg\",\"width\":144,\"height\":46,\"caption\":\"Spot-Hit\"},\"image\":{\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/2de6f3ce2c730df0a4b310bb0532d6b1\",\"name\":\"Gr\u00e9gory Presle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/075e10033b7f29ba522ce44c4f1b77def656366ea49d8885cadac007799f4c8e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/075e10033b7f29ba522ce44c4f1b77def656366ea49d8885cadac007799f4c8e?s=96&d=mm&r=g\",\"caption\":\"Gr\u00e9gory Presle\"},\"url\":\"https:\/\/www.spot-hit.fr\/ressources\/author\/gpresle\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les tendances du marketing mobile qui feront 2018 - Spot-Hit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile","og_locale":"fr_FR","og_type":"article","og_title":"Les tendances du marketing mobile qui feront 2018 - Spot-Hit","og_description":"D\u2019apr\u00e8s Cisco, la vid\u00e9o repr\u00e9sentera environ 78% du trafic de donn\u00e9es mobiles dans le monde. Les applications comme Snapchat et les nouvelles fonctionnalit\u00e9s d\u2019Instagram et de Facebook \u00e0 ce sujet d\u00e9montrent l\u2019engouement actuel autour de la vid\u00e9o.","og_url":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile","og_site_name":"Spot-Hit","article_published_time":"2019-05-06T11:23:00+00:00","article_modified_time":"2024-01-27T12:35:25+00:00","og_image":[{"width":1050,"height":520,"url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg","type":"image\/jpeg"}],"author":"Gr\u00e9gory Presle","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Gr\u00e9gory Presle","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#article","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile"},"author":{"name":"Gr\u00e9gory Presle","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/2de6f3ce2c730df0a4b310bb0532d6b1"},"headline":"Les tendances du marketing mobile qui feront 2018","datePublished":"2019-05-06T11:23:00+00:00","dateModified":"2024-01-27T12:35:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile"},"wordCount":293,"commentCount":0,"publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg","articleSection":["Blog","marketing-mobile"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile","url":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile","name":"Les tendances du marketing mobile qui feront 2018 - Spot-Hit","isPartOf":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage"},"thumbnailUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg","datePublished":"2019-05-06T11:23:00+00:00","dateModified":"2024-01-27T12:35:25+00:00","breadcrumb":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#primaryimage","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/10\/tendances-marketing-mobile.jpg","width":1050,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/www.spot-hit.fr\/ressources\/tendances-marketing-mobile#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.spot-hit.fr\/ressources\/"},{"@type":"ListItem","position":2,"name":"Les tendances du marketing mobile qui feront 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.spot-hit.fr\/ressources\/#website","url":"https:\/\/www.spot-hit.fr\/ressources\/","name":"Spot-Hit","description":"","publisher":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spot-hit.fr\/ressources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.spot-hit.fr\/ressources\/#organization","name":"Spot-Hit","url":"https:\/\/www.spot-hit.fr\/ressources\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/","url":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","contentUrl":"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2023\/08\/logo-spot-hit.svg","width":144,"height":46,"caption":"Spot-Hit"},"image":{"@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/2de6f3ce2c730df0a4b310bb0532d6b1","name":"Gr\u00e9gory Presle","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spot-hit.fr\/ressources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/075e10033b7f29ba522ce44c4f1b77def656366ea49d8885cadac007799f4c8e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/075e10033b7f29ba522ce44c4f1b77def656366ea49d8885cadac007799f4c8e?s=96&d=mm&r=g","caption":"Gr\u00e9gory Presle"},"url":"https:\/\/www.spot-hit.fr\/ressources\/author\/gpresle"}]}},"_links":{"self":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/2967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/comments?post=2967"}],"version-history":[{"count":3,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/2967\/revisions"}],"predecessor-version":[{"id":6577,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/posts\/2967\/revisions\/6577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/media?parent=2967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/categories?post=2967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spot-hit.fr\/ressources\/wp-json\/wp\/v2\/tags?post=2967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}