{"id":7806,"date":"2025-08-01T14:35:00","date_gmt":"2025-08-01T14:35:00","guid":{"rendered":"https:\/\/www.spot-hit.fr\/ressources\/?p=7806"},"modified":"2025-09-09T09:21:45","modified_gmt":"2025-09-09T09:21:45","slug":"american-vintage","status":"publish","type":"post","link":"https:\/\/www.spot-hit.fr\/ressources\/american-vintage","title":{"rendered":"American Vintage"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"994\" height=\"1242\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Presentation-marque-1.png\" alt=\"\" class=\"wp-image-7829\" style=\"width:331px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Presentation-marque-1.png 994w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Presentation-marque-1-240x300.png 240w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Presentation-marque-1-820x1024.png 820w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Presentation-marque-1-768x960.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-8c1fb01a8837ac0374a3502015630122\" style=\"font-size:20px\"><strong>Bonjour Justine, pouvez-vous vous pr\u00e9senter et nous dire quelques mots sur American Vintage ?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5dae5991eec8de0c9ea30b629f376c08 wp-block-paragraph\" style=\"font-size:16px\">Bonjour \ud83d\udc4b, je suis <strong>charg\u00e9e de projets CRM chez American Vintage<\/strong>.\u202fJe m\u2019occupe de la <strong>partie op\u00e9rationnelle<\/strong>\u202f:\u202fcr\u00e9ation\u202fet\u202fenvoi de newsletters,\u202fcampagnes SMS pour des \u00e9v\u00e9nements ponctuels ou des op\u00e9rations commerciales.\u202f\u202f<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-32fca435cacc545597625f39ab16abfb wp-block-paragraph\" style=\"font-size:16px\"><strong>American Vintage<\/strong> est une marque de<strong> pr\u00eat-\u00e0-porter f\u00e9minin et masculin<\/strong> qui a \u00e9t\u00e9 cr\u00e9\u00e9e en 2005 par <strong>Michael AZOULAY<\/strong>,\u202fqui se veut\u202fcontemporary.\u202fInitialement orient\u00e9e sur la\u202frevisite\u202fd\u2019une pi\u00e8ce iconique :\u202f le tee-shirt, un basique, nous avons au fil des saisons et des collections,\u202f\u00e9toff\u00e9 nos\u202fpi\u00e8ces,\u202fet\u202fla marque est devenue beaucoup plus pointue,\u202fplus mode\u202fet\u202freconnue pour\u202fsa\u202fgrande vari\u00e9t\u00e9 de couleurs et de mati\u00e8res. Notre\u202fr\u00e9seau\u202fest constitu\u00e9\u202fd\u2019environ 200 boutiques dans le monde entier\u202fcumul\u00e9 \u00e0\u202fune pr\u00e9sence online\u202fen\u202fforte croissance.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png\" alt=\"\" class=\"wp-image-7815\" style=\"width:1167px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-300x11.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-768x28.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1536x57.png 1536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:20px\"><strong>Comment American Vintage, particuli\u00e8rement pr\u00e9sent en point de vente, se d\u00e9veloppe ? <\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-0ba39c9406323844ce43278cbf2ba457 wp-block-paragraph\" style=\"font-size:16px;letter-spacing:0px\">Nous\u202f nous sommes concentr\u00e9s sur le <strong>d\u00e9veloppement du\u202f phygital<\/strong>\u202f et\u202f l\u2019<strong>approfondissement de\u202f l\u2019animation des clients <\/strong>que\u202fce soit online ou en point de vente de mani\u00e8re omnicanale.\u202f\u202fNous poursuivons\u202f donc\u202f le d\u00e9veloppement\u202f retail\u202fen France,\u202f\u00e0 l\u2019international,\u202ftout en travaillant\u202fsur la digitalisation des\u202fpoints de vente. En parall\u00e8le, face\u202f\u00e0 ce contexte, nous avons connu une forte croissance sur l\u2019e-commerce.\u202fNotre objectif \u00e0 terme est de <strong>rapprocher le\u202fretail\u202fet le web afin d\u2019avoir une exp\u00e9rience \u00e0 360 degr\u00e9s<\/strong>.\u202f\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Boutique-American-Vintage-1-1-1024x573.png\" alt=\"\" class=\"wp-image-7831\" style=\"width:900px\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Boutique-American-Vintage-1-1-1024x573.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Boutique-American-Vintage-1-1-300x168.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Boutique-American-Vintage-1-1-768x430.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Boutique-American-Vintage-1-1.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:20px\">&nbsp;<br><strong>De quelle fa\u00e7on int\u00e9grez-vous des outils de marketing direct, notamment le SMS, dans votre strat\u00e9gie de communication ?\u202f<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Le<strong> SMS est tr\u00e8s important pour driver du trafic en point de vente <\/strong>et sur le site,\u202f<strong>pendant nos op\u00e9rations commerciales<\/strong>.\u202f\u202fNous avons\u202fdes moments forts comme toute marque qui sont, <strong>les soldes<\/strong> mais aussi <strong>la<\/strong> <strong>braderie AMV<\/strong>. Cette\u202fop\u00e9ration\u202f(2 x \/ an)\u202fpermet de mettre en avant une offre sur nos collections ant\u00e9rieures et nos pi\u00e8ces\u202foutlet.\u202f\u202fEn compl\u00e9ment, nous organisons\u202f:\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">\u2022 <strong>Des\u202f op\u00e9rations locales tr\u00e8s cibl\u00e9es<\/strong>\u202f sur des\u202f points de vente ou\u202fsur\u202fcertaines typologies de clients afin de dynamiser\u202fune offre en cours.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">\u2022 <strong>Des op\u00e9rations \u00e9v\u00e9nementielles en boutique ou\u202favec des partenaires<\/strong>. Le SMS\u202f est donc\u202f un r\u00e9el atout dans notre strat\u00e9gie\u202fde marque.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Nous souhaitons\u202f \u00e9galement\u202f d\u00e9ployer<strong> le SMS\u202fdans un usage\u202f transactionnel<\/strong>\u202f de\u202f suivi\u202f de commandes, contact avec le service client et\u202fprise de\u202frendez-vous avec une boutique.\u202f\u202f&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"709\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/boutique-1-1.png\" alt=\"\" class=\"wp-image-7826\" style=\"width:461px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/boutique-1-1.png 1066w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/boutique-1-1-300x200.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/boutique-1-1-1024x681.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/boutique-1-1-768x511.png 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png\" alt=\"\" class=\"wp-image-7815\" style=\"width:1167px;height:auto\" srcset=\"https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1024x38.png 1024w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-300x11.png 300w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-768x28.png 768w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182-1536x57.png 1536w, https:\/\/www.spot-hit.fr\/ressources\/wp-content\/uploads\/2024\/02\/Rectangle-182.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:20px\"><strong>Pouvez-vous nous parler de votre meilleure campagne \u00e0 travers la plateforme Spot-Hit ?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-9226c7533f30e320fd0abf9a2675062a wp-block-paragraph\" style=\"font-size:16px\"><strong>La braderie\u202f AMV\u202f bien \u00e9videmment !<\/strong> C\u2019est notre\u202f op\u00e9ration commerciale\u202fphare de l\u2019ann\u00e9e.\u202f\u202fDerni\u00e8rement, avec l\u2019accompagnement de Spot-Hit, nous\u202f venons d\u2019envoyer une campagne\u202f omnicanale en<strong> combinant SMS enrichi et <a href=\"https:\/\/www.spot-hit.fr\/campagne-rcs\">RCS<\/a> \u00e0 nos clients<\/strong>, promouvant une offre commerciale pour l\u2019\u00e9v\u00e9nement.\u202fCe dernier, plus engageant et attrayant, nous a permis d\u2019\u00eatre au c\u0153ur des nouveaut\u00e9s digitales. 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